(Without Having To Constantly Spend A Ton Of Money!)
So what immediately comes to mind. When you hear or read the phrase over delivering value? Is your initial gut kneed reaction. To think it takes a ton of money.
Or a gazillion social media followers. (Clearly having a ton of followers and or connections on Linkedin helps. 
But it’s definitely not a requirement.
Systematically over delivering value for your/our target market. Makes totally economic sense on a lot of levels, don’t you agree?
Entrepreneur Please Go Ahead And Systematically Create A Ton Of Positive Word Of Mouth And Mouse Buzz!
Carefully consider the following scenarios constantly unfolding. A local, non franchised hair salon. Offers extremely time sensitive gift certificates. To a local independently owned nail salon owner.
The local women come alone to redeem their certificate. And they save a measly 10 or X% off the current retail price. However, simply for dragging a friend with them whose at least 18.
(Are you sitting down?) Both ladies get their 1st minimal nail job free! (Or worst case scenario at the nail salon owner(s) actual hard cost. 
Either way should cause an avalanche of positive word of mouth and mouse buzz, correct?
Some Your Best And Most Profitable Lead Generation Strategies And Tactics Will Involve! Over Servicing Your Best Customers And Long Term Repeat Clients!
Consider the sporting goods store owner. Who sells some extremely high end, brand name golf clubs.
They could and definitely should form a strategic Joint Venture/JV arrangement. With at least a few, local reputable professional golf instructors.
And every customers who buys a high end pair of golf clubs. (Men or women BTW.) They will receive an extremely time sensitive gift certificate.
To save X% off one, 45-60 minute. One on one private coaching session with a reputable, local golf pro. If need be. The sporting goods store owner(s) could try and find a reputable local, female golf instructor for the ladies.
Every customer who drags a friend with them via an extremely time sensitive “Buddy Pass.” both students automatically save 20 or x% off for life! On any and all future private golf lessons.
With that particular instructor. Or they could inexpensively A/B split test the following, potentially profitable marketing strategies and tactics….? (Just saying entrepreneur.)
Are you starting to better appreciate what consistently over delivering value for ideal target audience could potentially mean? To and for your long term bottom line. Say yes!
Just Remain On The Lookout For Those Previously Untapped Marketing Possibilities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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