(And Or The Outrageously Expensive Alternative!)
Fellow profit seeking entrepreneur. Please take notice of the two ladies. Who appeared to be checking out something on one of their phones, correct? Wanna see a strictly hypothetical marketing demonstration. (Totally built from scratch BTW! 😎
Strictly for marketing illustration purposes only. So let’s say the lady on the left. (With the phone on her hand.) Is actually a respected social media marketing influencer of some kind. And she and her bestie are hanging out in one their favorite local, non franchised gourmet coffee shops.
(And because both of them are on a first name basis with the owner(s.) She’s about to offer to help them generate a ton of positive, viral word of mouth and mouse buzz. Curious to know how?
So Are You Finally Ready To Cause An Avalanche Of Positive Word Of Mouth Marketing?
Here’s what this think way outside the proverbial marketing/promoting box thinker initially proposes. Because she currently has X amount of totally followers on social media platform X.
And X% of them are actually local residents. Who currently live within a twenty five or X mile radius of the coffee shop. She and her bestie arrange the following multi faceted promotions(s.)
First, on say a Saturday morning or afternoon. She’s going to invite any and all of her local followers to do two things.
1.) Come to the coffee shop and hang out with her and her bestie for either four or six hours. (Say what? 😎 And for doing so. The owner of the local, non franchised coffee shop/bakery.
Will allow them to purchase an Xtra Large “Big Gulp” plastic mug beverage of their choice. And any two muffins of their choice. At the bakers actual hard cost of X.
2.) And it’s an X dollar value! They’re sure to love! As long as they drag a friend with them, whose at least 18. The social media influencer has a “secret” gift for them. Which they’re sure to love. So far so good, right?
Once Or As Soon As You Consider The True Marketing Costs! (Then These Non Traditional Marketing Strategies And Tactics Make A Whole Lot More Sense!)
Here’s th little known, behind the scenes secret. Unbeknownst to both the bakery/coffee shop owner(s.) Or any of the locals leap at the chance to attend this event and hangout with one of their favorite social media icons.
A local, non franchised retail jeweler is actually the one financing this entire event. Huh?…. Here’s “why” they’re so eager to fund this particular promotion.
Since they already have a pretty good idea. What their ideal customers total lifetime customer value metrics are. Here’s phase one of how they plan to create a tsunami of positive word of mouth and mouse buzz.
Every female who shows up. Whose at least 18. And drug a friend with them who’s at least 18. They get an extremely time sensitive gift certificate. Which gives them 36 hours or less. Or X number of hours or less.
To drag a friend with them to the jewelers store. Who’s also at least 18. And simply for doing so. They get to purchase an extremely eye catching diamond studded earrings. Which typically retail for at least $650 dollars a pair.
Are You Finally Ready To Take Things To The Very Next Level Or Two?
But they get to purchase them either half or the jewelers actual hard cost. Whichever is less! Say what? 😀 And as long as their guests also joins your/the retailers opt in email list before they leave the store! (That’s called creating urgency BTW!)
They get to purchase an extremely eye catching pair of diamond studded. Which typically retail for at least $450 dollars a pair or X. But they only pay half or the actual hard cost. Whichever is less.
Ladies and gentlemen before delving head first any further into part two. Can you now better appreciate “why” you definitely need to focus on generating some viral, positive word of mouth and mouse marketing buzz? Especially since you and or your major competitors.
Can consistently do so for literally pennies on the dollar!
Entrepreneur Please Stop Selling Yourself And Your Abilities Short!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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