So If You’re Still Not Using Potentially Profitable Word Of Mouth Or Mouse Marketing Yet!
(Entrepreneur What The Heck Are You Waiting For?)
Of course no denying what will consistently start happening to your brand, as more and more people start spreading positive word of mouth and mouse about it, correct?
Who couldn’t or wouldn’t wanna see a meteoric rise in you or your companies overall brand, agreed? The challenge is how do you or I strategically and systematically go about creating such a worthy outcome? And do so for literally pennies on the dollar. (Is that not interesting to ponder?)
After all, it’s not like you and I literally have tens of millions of ad budget dollars directly at our exposal, correct? On the other hand from a statistical pint of view. How many individuals or major influencers do you need in order for their recommendations to start paying off big time.
somewhere in between both extremes is definitely a happy medium for you or your major competitors. Your main challenge is to ‘discover” it before you go broke trying to do so. And that’s “what” this particular post will reveal.
So Who Else Definitely Wants To Know How To Build Brand Equity Without Risking Going Broke?
Of course part of your long term strategy will depend on ‘what” specific outcome you have for both your short and long term results. It goes without saying every body wants or needs to consistently earn some type of front or long term back end profit on their traditional advertising or promotional dollars, right?
But entrepreneur any time you can realistically factor in your long term bankable results. This marketing flexibility allows you to strategically adjust your approach. And suddenly literally breaking even or earning a slightly less on your initial front end definitely makes a whole lot more economic sense.
Case in point. Let’s say your single location, non franchised retail appliance center is currently located within a popular, seven suite mini strip mall. And there’s both a women’s nail and hair salon, a men’s barber shop and an extremely popular, single location, non franchised gourmet coffee shop located within this mini strip mall as well.
And currently two suites are empty and have been for the last 24 months and counting. You could just like the vast majority of your major competitors. Just keep wasting a fortune on those outrageously expensive, dismally performing local billboard ad campaigns.
You know the ones I’m referring to, correct? Those $40,000 dollar a month cash flow draining alligators. Because those campaigns eat your money faster than your car Insurance rates go up after you have your second or third accident within the same year.
Entrepreneur It’s Definitely Not Automatically The Overall Size Of Your Advertising Or Promotional Budget That Counts!
Case in point. Initially you make sure one of your top male sales managers stops in and gets to know the owner(s) of the men’s barber shop. And immediately upon doing so.
You allow both the owner(s) and all of their current or future stylists to initially purchase any one of your top of the line flat screen TV’s. You know the one’s which typically retail for at least $1,200 dollars or more.
And as long as they join you or your major competitors opt in email list and remain an active subscriber. Meaning they periodically open your extremely time sensitive email messages.
And they drag a friend with them to your showroom, whose at least 18 in order to pick up their flat screen TV or high end appliance. They automatically get to pay your actual hard cost.
You don’t deliver these appliances if they want these extremely time sensitive savings. Those are your conditions. They have to join you or your major competitors opt in email list and drag a friend with them whose at least 18, before your ten or X day expiration date window expires.
Clearly not all of the current or future stylists will be receptive to your terms. But rest assured enough of them definitely will be and will therefore eagerly take advantage of your offer and terms.
Really Cool Ethical Bribes Can And Definitely Will Go A Mighty Long Way To Towards Building Your Brand!
Not in all cases obviously. But some of the men’s barber shop owner(s) as well as the current or future stylists will be huge sports fans, correct? And typically they’ll have a favorite team.
This being the case. You or your major competitors will gladly supply the stylists with some of your best mark tested, two sided, extremely time sensitive first time customer only discount coupons.
Side (A.) will invite the recipient(s), who in reality are the barber shops customers. (Especially the regulars.) they are invited to join you or your major competitors opt in email list.
And side (B.) informs them to come to your store before the hand written ten day or X day expiration date expires. They come alone and they save 10% off up to $100 dollars. However, simply for dragging a friend with them whose at least 18 before the expiration expires.
They not only save 40 or X% off up to $1,500 or X number of dollars. But as long as their guest also joins your list before they leave your store.
They too can save up to 30 or X% off their total purchases up to $1,000 or X number of dollars. Otherwise, if for whatever reasons their guests do not wish to join your opt in email list. They can still save 10 or X% off up to $100 or X number of dollars before they leave you or your major competitors store that day.
Coming up very shortly in part two. You or your major competitors are about to “discover” how to strategically take your positive word of mouth and mouse generating strategies to the very next level or two. Sound good?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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