Right about now, you’d definitely like to discover or re-discover, some extremely low cost, high impact marketing strategies or tactics,
which definitely help keep the lights or, correct? For the record me too. But as you pro-actively pursue, these and other lofty income generating goals.
It’s extremely important, you not develop potentially profit repelling funnel vision.Huh? Meaning: If you’re not seeing the big picture overall and how your profit seeking business or service, currently fits into it.Both now and in the not so distant future.
On both the initial front or long term back end of your income generating sales funnel. For the record, what the heck are you looking at? Or why are you only -currently- fixated on the initial front end of your sales funnel?
And all but totally neglecting or ignoring, the potentially profitable back end income generating component, (of), both your own business or service. Or the potentially lucrative back end income generating potential, of one of your top JV (Joint Venture) or cross promotional partners back end.Say what?
Buckle up. And take a much closer look at the previously untapped profit generating potential. You or your major competitors, could totally ignoring or neglecting…
Seeing The Big Picture Means Being Far More Pro-active Than You’ve Ever Previously Been!
Case in point. Since your women-s cosmetic distributorship, has already spent, (more like wasted!) a ton of money, on those outrageously expensive, dismally performing, traditional advertising campaigns, correct? Absolutely.
Which explains “why” both you and the other two senior marketing directors, are constantly on the lookout, for far less expensive methods, to consistently generate, brand new first time customers.
For a fraction of the traditional cost.Plus, you wanna establish and nurture some bankable power networks. So you’re not constantly having tom rely on, running, potentially expensive paid advertising or promotional campaigns.
Say for example. One of the female senior marketing directors, who just returned back, from an exciting 14 day cruise with her spouse,in (where else?) The Bahamas.
And while she and her spouse were on the 14 day cruise, she did a total seven Facebook live presentations. Basically sharing several proven, women’s make up tips.
And upon hearing about her 14 day cruise in paradise. You have one of your potentially profitable, light bulb marketing moments. You discover which travel agency, she or her spouse booked the cruise through. And it turns out, they’ve booked several cruises through the same travel agency, over the last seven or eight years.
Which is ‘why.” Long story short, you ask your colleague, to approach this independently owned travel agency. And ask them the magic question. “What” the heck do you mean, “you never heard of the so called magic question?”
Learn To Recognize Your Previously Untapped Marketing Opportunities To Ask The Magic Question?
Anyway, in so many words. You simply say something to the affect of. “Blank, is it okay to occasionally refer you new customers/business?” If (for whatever reasons, they say no. This is your cue to pivot immediately and move on.
And don’t waste another second, mentally beating yourself up, over “why” they’re not interested, in you occasionally referring them new business. Moving forward.
And since this profit seeking travel agent, said yes to your proposal. Here’s what you do to move the ball forward.Have them offer, (as an ethical bribe worth X), your extremely time sensitive gift certificates, for a deluxe women-s facial treatment.
If for whatever reasons, the travel agents best female customers, come alone, before the hand written expiration date expires on the gift certificates. They save 10 or X% off of the service, when they redeem it.
On the other hand, simply for dragging a friend with them to your facial salon.Whose at least 18. And they do so, before the gift certificate expires. Both recipients get their women-s deluxe facials for free. Which potentially makes the gift certificates or new customer only, discount coupons worth X.
So needless to say. You know a certain percentage of the travel agents female customers, who receive them.
Will definitely drag a semi qualified friend or two with them, correct? You’d better believe it.
Are You Finally Ready To Systematically Grow Your Business Or Service By Leaps And Bounds! (For literally Pennies On The Dollar!)
Good answer. Because watch what happens next.Huh? because you’ve already run your numbers. And you realize, your ideal customers, total lifetime customer value metrics.
Are somewhere in the neighborhood of $250-$3,500 dollars. Give or take, over the next five to seven year period. Here’s another potential marketing strategy, you’ll inexpensively test. To see ‘how” much, if any, positive, viral word of mouth or mouse buzz, it ultimately generates.
Every female customer of the travel agency, (or retailer business), who in this case.Spends over $7,000 or X amount of dollars, on any type of luxury cruise package. Guess what? You will also provide the travel agency, or agent, with an extremely time sensitive gift certificate.
So they can go get a high end massage.Say what? Exactly. And it mirrors the previous offer involving the women-s facial salon.Huh? Meaning.
If the recipient, (for whatever reasons), decides to go alone. They save X% off the current retail value, at the time they redeem the gift certificate.However, simply for dragging a friend with them, whose at least 18.Before the gift certificate expires.
Both recipients, get their massages free. Which makes it an X dollar value.
Would You Rather Generate A Ton Of Positive Word Of Mouth Or Mouse Buzz! (Or Continually Spend A Fortune On Outrageous Traditional Advertising?)
For just a moment. Put yourself in the shoes, of one of these female customers, who spent at least $7,000 or X thousands of dollars, with this particular travel agency.
And one of the previously unannounced bonuses, you received, was an extremely time sensitive gift certificate, for a massage, from a high end salon.
How many people would you constantly share this totally unexpected surprise with? both in your personal and professional inner circle.Bingo! On that note. The $64,000 dollar questions begs asking.
If you’re not seeing the big picture.What the heck are you actually looking at?
How Soon Before You Actually Put This Ultimate Insider Information To Work For You?
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