So If You’re Not Being Of Service To Your Target Audience!
(What The Heck Are You Doing And Why?)
Nobody serious about systematically growing their business or service. Can possibly deny proactively being of service for your ideal target audience.
Is a proven evergreen marketing/promotional strategy, is it not? Especially if you’re not currently in the position to write big checks. So instead you help strategically position yourself by consistently over delivering value to and for your target audience.
An extremely savvy small business owner or service provider. Are the perfect vehicles for constantly providing rock solid customer service. Because it’s a proven, low cost strategy for increasing your bank account. Don’t you agree?
Systematically Growing A Small Business Or Service Doesn’t Automatically Hinge On Whether Or Not You Can Consistently Write Outrageously Big Checks!
Of course once or as soon as you or your major competitors can finance much larger ad or promotional campaigns. (Either on or offline.) Then you laser focus on using traditional ad campaign to scale your advertising efforts.
However, until then. You or your major competitors should rely heavily on consistently being of service to and for your ideal prospects and customers.
Case in point. Take a look at this email message I recently received from a prospective client. It’s from a prospect named Jonas. He currently owns a retail appliance service.
So If You’re Not Being Of Service To Your Target Audience!
Try Not To Be One Of Those Aggressive Marketers Who Constantly Does More Pitching Than Servicing!
I actually responded to Jonas. And we recently spoke on the phone. Turns out he was originally introduced to me via me recent guest podcast appearance on the dynamic Gordon Henry’s “Winning On Mainstreet” podcast.
Turns out based on what I freely shared on our rather extended free power consultation session. Ours was closer to 50 minutes give or ta 😀
He quickly decided he definitely liked “what” I shared enough. To retain me on an initial combination split compensation basis. (Meaning so many paid hours at X per hour. Then beyond that. Provided he’s still satisfied. I’ll be compensated with X% after deducting his actual hard cost.
(What the do you mean, you didn’t know you could either be compensated or pay like that? 😀 ) Any who.
Strategic Marketing Attracts While Only Attempting To Sell Mostly Repels!
By contrast take a look at another marketer who recently sent me an unsolicited email message. Notice right off “how” they’re trying to pitch some offer/biz opportunity.
I didn’t opt in to receive anything. Instead more than likely. A bot is simply spamming websites. And they’re playing the masses numbers.
But you understand the dramatic differences in these two approaches, correct? A semi qualified prospect initially reached out me. As a direct result of the “CTA” (Call To Action) I typically issue whenever I’m a guest on the various podcasts.
This vendor on the other hand. Knows nothing about me or the services I offer (you!) my target audience. Instead right out of the gate they’re trying to sell their thing. (Entrepreneur don’t go there!)
So If You’re Not Being Of Service To Your Target Audience!
It’s a whole lot easier to ignore a blatant sales pitch. But a true problem solving marketer. Is definitely a welcome relief. Don’t you agree? So hopefully without having to go any further. You can much better appreciate “why” constantly being of service to and for your ideal target audience.
Is definitely the way to go. Don’t you agree?
Consistently Over Servicing Your Target Audience Definitely Wouldn’t Be The Worst Thing You Or Your Major Competitors Could Possibly Do!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
