So How Would You Build A Brand Using Inexpensive Cups Of Coffee?
For just a moment think about the absolute best tasting gourmet coffee you’ve either ever had. Or the best you’ve had in quite a long time. Can or have you identified that particular great tasting cup?
Now here’s the $64,000 dollar question ladies & gentlemen. How would you build a brand strategically leveraging a relatively inexpensive cup of gourmet coffee? (Is that not interesting to ponder? 😎
And before you even begin to try and formulate some type of answer. Think about how much money other vendors routinely spend, (not invest!) in your local area. On outrageously expensive local radio, TV or local billboard ad campaigns etc. Can you or your major competitors really compete for a fraction of the traditional front end cost?
So What’s Your Best Market Tested Strategy For Systematically Building Brand Awareness? (Without Potentially Going Broke In The Process!)
Strictly for hypothetical marketing illustration purposes only. Imagine how fast and loyal of a local customer base you or your major competitors could build.
Without attempting to go toe to toe with the big boys and girls in your particular niche. Because these select men & women can and will continuously spend a fortune on outrageously expensive, hit and miss traditional ad campaigns.
Think about the tens of thousands of dollars they spend on all of the previously mentioned ad mediums. You probably find it hard to believe ‘how” you or your major competitors could spend less than. Or right around $3,000 dollars or slightly less.
And in a less than a weekend go about strategically building brand visibility. On the initial surface it sounds pretty far fetched, does it not? 😀 Especially when think of the typical price paid for a local billboard ad campaign for one year.
In a city with at least 200,000 residents or more. (In America anyway.)
You Really Have More Opportunities To Grab More Market Share Than You Probably Recognize!
Think about the tremendous up hill battle you or your major competitors constantly face. When you spend a fortune on an outrageously expensive -local billboard ad campaign.
First of all. Think about the tens of thousands of locals who daily. Either walk, drive or cycle by you or your major competitors expensive billboard ad. It’s virtually all cold eyeballs. Is it not?
And the vast majority of this ice cold audience. At any given moment. Has little to no interest in whatever’s currently being promoted, correct?
Or they barely even notice your billboard promotion, right? Meanwhile your money is still gone, is it not? 😀 Which means it’s not available to constantly be leveraged elsewhere over and over.
Start At Least Considering Potentially Profitable Alternatives To Just Buying Outrageously Expensive Traditional Ads!
And potentially do more to help build your opt in email list. Or use your allotted ad/promotional budget to help other non directly competing vendor(s) ethically bribe their customer base to:
A.) Spend just X% more on their instore or online purchases.
B.) Drag a friend with them to your store or showroom. Who’s at least 18. Before some ten or X day expiration date deadline expires worthless.
C.) Re-activate currently in active customers. (Or to ? Hmm…..? 😎
D.) Or to ethically bribe some non directly competing vendors -vendors. For extending a deadline or initial trial period. As you start to really consider your potentially profitable marketing options.
Hopefully you’re starting to truly appreciate how you or your major competitors can inexpensively build a brand. Coming up very shortly in part two. You or your major competitors will “discover” how to systematically do so.
Just by leveraging an inexpensive cup of gourmet coffee. So please stay tuned. 😀
Once Your Extremely Hard Earned Dollars Are Invested! (You Can’t Take Them Back And Use Them Elsewhere!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
