So How The Heck Do You Tap Into The Hidden Profit Centers In Your Business?

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So How The Heck Do You Tap Into The Hidden Profit Centers In Your Business?

    (Especially If You’re Not A Certified Marketing Guru  Just Yet!  (And You Don’t Have Any Fancy Marketing Degrees!)

Have you ever been digging around in the pockets of your clothes and found money? It’s definitely a welcomed experience is it not? And for a brief moment you go on a mini search in some of your other clothes hoping lightening will strike again, correct? Sure we’ve all been there at least a time or two, right?

But when it comes to the overall profitability of your business or service. the moment you discover “how to” systematically tap in the the hidden profit centers in your business or service.

Suddenly an entirely new batch of previously untapped marketing possibilities open up to you or your major competitors. And the long term cash flow projections of your operation are definitely on the up swing. Here’s to brighter and brighter up swings.

So If There Is So Called Hidden Money In Your Business Or Service! (How The Heck Do You Find It?)

That’s great question entrepreneur. And I’m so glad you finally asked it. but rather than beat around the bush. I’m going to simply borrow a real world case study example, okay? And it’s mega successful Internet marketing legend Russell Brunson. (Be sure and Google his name if it’s not already familiar to you.)

But you know these days he’s probably most known as the rock star co-founder of a mega successful software company called something funnels. 😎 Anyway in the screen shot image below. Which comes courtesy of one of Russell’s awesome free resource guides titled ” Funnel Stacking: The 3 Core Funnels (And How They work Together.)

A totally awesome and incredibly informative guide BTW. (And just for the record, in case you’re wondering. I’m currently not affiliated with Russell nor any of his products or services. So I’m not receiving any type of affiliate or JV (Joint Venture) partner commissions for mentioning his name or sharing any of the screen shot images from any of his awesome free resources. Just saying.)

So have a look at his real world numbers in the below screen shot image. Then we’ll briefly discuss them. And include some other potential offline marketing strategies or tactics for offline business owners.

So How The Heck Do You Tap Into The Hidden Profit Centers In Your Business?

The above numbers are for one of Russell’s bread & butter front end marketing strategies known as a “Trip Wire” offer. (AKA) the Free + Shipping (F + S offer.

Basically Russell offers any of his current mega best selling books as an extremely low front end offer. And you and I pay the shipping and handling cost. (Which coincidentally also pays the actual hard cost of the paperback book.

And typically (believe it or not!) his market tested $7.95 charge actually allows him to earn a nice profit on the initial front end. Even though his marketing teams spends a pretty sizeable amount on front end advertising campaigns.

The numbers above are the specific “Trip Wire” offer numbers for his mega best selling book “Dotcomsecrets.”  But he also has at least two other mega best selling books called, ” Traffic Secrets,” and “Expert Secrets,” as well.(Not affiliate links of any kind BTW.)

So How The Heck Do You Tap Into The Hidden Profit Centers In Your Business?

 Entrepreneur There’s Definitely Some Hidden Money In Your Long Term Marketing Process!

So here’s the mathematical breakdown from one of Russell’s most successful initial front end  paid ‘Trip Wire” offers. (Please keep in mind.) Russell and his team pro-actively tested various ad campaigns.  (Both on and off some of the most popular social media platforms.) Some ads worked like gangbusters.

While some ad campaigns totally bombed and ultimately had to be cancelled altogether. The screen shot above represents one of the most successful ad campaigns. Russel’s successful ad campaigns eventually drove 200,000 unique visitors to page one of his front end “Trip Wire” offer.

And of them an impressive 17% actually decided to take advantage of his $7.95 offer. (200,000 x .17% = 34,000.) Technically 35,352 individuals actually bothered to fill out page one of his “Trip Wire” funnel. Which equals an opt in conversion rate of 17.67%. Rounded off to 17%.)

And 27,636 individuals ended up purchasing the book for $7.95. So 13.81% -rounded up to 14% for ease of calculation. (27,636 divided by 200,000 equals .1381 multiplied by 100 equals 13.81% rounded up to 14%.

So initially even after deducting his (not exactly cheap!) front end advertising costs this particular market tested offer still grossed a respectable $219,706.20 dollars. And while a staggering 97% or more of your major competitors would be more than happy with that time of initial gross front end profit. Russell and his extremely marketing savvy team is just getting started.

The Front End Is Just The Beginning Of Your Long Term Gross Profit Chain!

One of Russell (and now hopefully your!) proven marketing strategies is. Somewhere on page two of Russell’s proven “Trip Wire” offers is what is more affectionately known as an inexpensive, extremely time sensitive “Order Bump” offer.

Here Russell offers some other market tested, discounted digital product or introductory trial service. In this particular case they’re offered an extremely time sensitive, one time payment offer of $37 dollars.

They click the order box and their credit card or payment source is charged an additional $37 dollars or X for an audio version of the book they just purchased. Plus an additional bonus digital chapter not included in the paper back or digital version of the book.

And Russell reports 28% of the 27,636 paying customers also took advantage of his extremely time sensitive order bump offer on the second page of his “Trip Wire” offer.

(You can and should think of the order bump offer as the equivalent to McDonalds classic ‘Would you like fries and a coke?” offer.) They’re so famous for proposing at purchase. So an impressive 7,738, (28% of 27,636) also spend an additional $37 dollars to their initial purchase of $7.95 dollars.

So his initial front end “trip Wire” offer just grossed an additional $286,306 dollars.  (7,738 x $37 dollars = $286,306 dollars. Not too shabby, correct?

Ladies And Gentlemen Even If You Only Break Even On The Initial Front End Of Your Sales Funnel! (As Long As You Have A Proven Back End Process In Place The Rest Is All Gravy!)

So combined Russell’s two initial front end offers have grossed a respectable $506,012.20 ($219,706.20 + $286,306 = an initial front end gross profit of $506,012.20 dollars.)

So his ACV (Average Cart Value) per “Trip Wire” sold is $18.31. So he could literally afford to invest as much as $18.31 per lead/customer. ($506,012.20 divided by 27,636 = $18.31 per customer.)

Which means going forward in the rest of his “Trip Wire” funnel. Every other “OTO” (One Time Only) upsell/add on sale offer equals pure gross bottom line profit.

Without having to go any further. You can now appreciate “how” and where to find the hidden profit centers in your business or service. Any questions?

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