So How The Heck Can Your Local Waitress Possibly Help You Grow Your Retail Jewelry Business? Part Two
Hopefully after initially reading and re-reading and starting to at least attempt to apply some of the market tested, low hanging fruit marketing strategies, concepts and tactics etc.
You now have a better understanding and appreciation of ‘how” a local waitress or X could help you or your major competitors grow (scale) your retail jewelry business, correct? This is so good to hear.
And hopefully you now realize and better appreciate “why” you definitely don’t need an outrageously large ad or promotional budget in order to consistently do so, right?
Part two of this ongoing series is going to hopefully demonstrate “how” and “why” your marketing process should (initially anyway) laser focus on going deep , not wide. And let the forward positive marketing momentum start working for not against you.
Entrepreneur Maybe It’s Time For You Or Your Major Competitors To Put Some Common Sense Marketing Principles And Strategies Back Into Your Marketing Tool Box!
Case in point. For just a second let’s focus on both the overall reality and psychology of what’s going on here. Huh? Think about this all too common (working class) waitress.
In all likelihood she’s never taken any type of formal marketing or promotional classes of any kind, right? And her real motivation in getting involved on any level whatsoever.
She’s just looking for a rather simple and relatively passive approach to earning a few extra bucks here and there, right? And further more in all likelihood she really has no real long term interest in pursuing this side venture or whatever it is as a possible new career venture. And on the opposite side your retail jewelry business is not really interested in going the extra miles involved.
In terms of trying to professionally train her or any siblings, friends current or future co-workers or neighbors etc. And trying to convert them in as short a period as possible into top tier sales associates. Because attempting to do will will almost certainly result in two potential outcomes happening very quickly.
1.) One, you’ll ultimately whined up turning off 90- 100% them very quickly. 2.) The time and financial resources invested into the entire process will basically result in very little long term positive results.
So What If You Or Your Major Competitors Could Simply Leverage The Current Marketing Advantages These Local Waitresses Already Have?
Of course you’re wondering out loud “what” potential marketing/promotional advantages these local waiter or waitresses already have, right? Actually there are at least three which are fairly easy to not only pinpoint. But you or your major competitors can be off and running with them in a matter of three days or less.
And not waiting around for weeks or months for those outrageously expensive, local billboard ads to at least break even, let alone consistently turn a profit.
1.) Potential marketing advantage # one: First and foremost. She nor any of her friends, neighbors, current or future co-workers etc. They don’t have to do like a professionally trained sales rep would.
In her case these local women are simply patronizing the restaurant to eat and socialize, correct? And then at least one or more of the women at each table notices and comments to her about her great looking bling.
And because she already has the owner(s) of the restaurants permission to do so. She simply hands them or the gentlemen who comment positively about her extremely eye catching bling. She hands them one of your best market tested, two sided, extremely time sensitive gift certificates. And now her passive income generating process begins.
Who Can Say No To Consistently Generating Some Long Term Passive Side Income? (Simply For Showing Up To Their Main Job!)
And it’s truly a numbers game for both her and you or your major competitors. Because for every 100 or X amount of extremely time sensitive gift certificates she or whomever passes out. Either on a weekly or monthly bases. At least X% of them will get redeemed, correct?
And let’s say on average 20% or two out of every ten, so twenty out of every one hundred actually redeems their extremely time sensitive gift certificate before it expires completely worthless.
And on average at least 50% of the twenty drag a friend with them whose at least 18. Before the gift certificate expires worthless. So thirty brand new first time customers average spending $375 apiece. (And clearly at least some of them will definitely spend a whole lot more, correct?
So the jeweler is averaging from this one local, non skilled waitresses semi passive promotional efforts alone, $11,250 or X in additional gross front end profits per month. (30 x $375 = $11,250 per month x 12 months equals an additional $135,000 dollars. Say what?)
Hard to believe isn’t it? One local non skilled waitress could potentially help you or your major competitors gross an additional $135,000 more per year. For literally pennies on the dollar.
And you’ll gladly compensate her by informing her. As soon as she refers ten first time customers, no matter how much or “how” little they actually spend on their very first transaction. She automatically gets to pick out the 64 oz. bottle of perfume of her choice . Which normally retails for $650 dollars per bottle. Say what?
Now Part Of Your Strategy Is To Simply Use Ethical Bribes To Systematically Induce Her To At Least Maintain Exactly What She’s Doing!
(Entrepreneur purely in the interest of both time and space. You’ll “discover” the remaining two, potentially profitable marketing advantages in part three, okay? For now please consider the following.
Now this same local waitress is not only strutting around with some really nice looking earrings on. Which normally retail for $450 dollars s pair. But she only paid half or your actual hard cost of X to purchase them. Simply because she drug a friend with her to purchase them. Plus joined your opt in email list.
Now on top of that she’s also constantly getting tons of compliments, from both her closest girlfriends, female neighbors, sister(s), sister(s) in law and her female co-workers too. About the great smelling fragrance, which typically retails for $650 or X dollars per bottle. Which she got for free. Say what? And you or your major competitors can get for cost.
Simply by hooking up the distributors of these great smelling fragrances. And remember each of those female groups previously mentioned, all know at least 25 other local women from all walks of life, correct?
And some of them not only make really good money. But so do their, bosses, supervisors, employees, vendors, neighbors, in laws and siblings etc. Entrepreneur this is just the proverbial tip of the marketing iceberg.
But hopefully it’s more than enough to open your marketing eye extremely wide to “how” your local waitress-s can possibly help you or your major competitors grow your retail jewelry business. For literally pennies on the dollar. Don’t you agree?
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