So How The Heck Can Your Local Waitress Possibly Help You Grow Your Retail Jewelry Business?
(For Literally Pennies On The Dollar!)
Please be brutally honest here, okay? Of all the potential lead generation strategies or tactics you or your major competitors could inexpensively A/B split test.
You probably never thought in your wildest marketing or promotional dreams your retail jewelry business could systematically scale your profits with the help of a local waitress or two, correct? Of course without disclosing any of the exciting and potentially profitable details just yet.
You’re probably scratching your head and wondering out loud how in the world could this odd couple marketing pair possibly make any economic sense, right? Fair enough. So entrepreneur open your mind and marketing eyes extremely wide and let a previously untapped marketing opportunity have a seat at your marketing table of possibilities. Okay?
So Who Else Wants To Discover How An Incredibly Simple Growth Strategy Can Ultimately Lead To Some Major Long Term Profit Generating Possibilities?
But first let’s add in a little all too common advertising/promotional reality into the mix, okay? So let’s say you or your major competitors currently run a successful, single location, non franchised retail jewelry store. And you’re currently located in a fairly popular mini strip mall.
And practically every business or service within the mini strip mall has tons of local men & women walking through their doors on a daily basis.
And located just five miles away are at least two independently owned, Mom & pop style family orientated restaurant owners. And approximately three fairly long blocks from your store, is the location -one of the local display advertising agencies want you or you major competitors to invest.
(More like waste!) to begin with $40,0000 dollars per month on another one of those dismally performing local billboard ad campaigns.
And to add insult to injury they ‘re literally proposing you or your major competitors actually pay for a full years worth of monthly ads in order to receive a modest 20 or X% discount off the usual cost.
(Side but extremely important note: This is an outrageous offer on their part. Especially since you, they and no other potential advertiser, (unless they’re psychic has any idea whatsoever if your initial ad strategy will work or not. If it does, great. You’re definitely off to the proverbial races.
But if it doesn’t you or your major competitors have just gambled and lost an entire years budget minus X% for paying for either 3-12 months in advance. And that extremely valuable capital is gone for good. With virtually little or nothing tangible to show for it.)
But What If This Particular Waitress Has Never Taken Any Type Of Marketing Classes Before? (How Can She Or Her Local Peer Group Possibly Help You Or Your Major Competitors Strategically Scale Your Business?)
Entrepreneur before officially getting into the meat and potatoes of this particular, non traditional lead generation strategy. Think about your all too common local waitress who currently works full or part time in a local Mom & pop style restaurant setting. Clearly she and all of the other local waiters and waitresses make the vast majority of their money from tips, right?
And of course when she’s not on the job because of issues like covid, her primary source of income (sadly) comes to grinding halt, correct? Meanwhile her bills and other expenses do not, right?
So if there was a proven, (albeit) fairly inexpensive, non traditional way for her, the owner(s) of the Mom & pop restaurant and you to all basically get what you want. Without stepping on each other toes. It should be at least be put on the table. Don’t you think?
Because think about on average, how many local women pass through the restaurant during her shifts. Plus you know she personally knows at least 25 other local women, who also know at least 25 other local women as well, correct?
And those 25 know at least 25 and so on. So let’s say she’s currently only working full time as a waitress. And during her typical five days at least ten local women, (from literally all walks of life) per day come to the restaurant. (With their smart phone in hand as well as almost instant access to their social media accounts.)
Some of them come alone, while others are accompanied by at least one man and some of them come with one of the closest girlfriends or daughters or sisters who are at least 18.
This Is How You Or Your Major Competitors Make The Numbers Systematically Work For You!
So by the end of a typical five day week about 50 local women have had some sort of contact with this one particular waitress. And since the restaurant is open 51 out of the 52 weeks per year.
So 50 x 51 = 2,500 local women, correct? And (let’s not forget or ignore the fact!) these 2,500 local women all know at least 25 other local women apiece, right? ( 2,500 x 25 = 62,500.) Entrepreneur look “how” you or your major competitors available pool of potential first time and long term repeat customer base has or could potentially grow.
For literally pennies on the dollar. Huh? Simply by you initially getting permission from the owner(s) to offer both the owner(s) and their current and future waitresses some really nice diamond studded earrings.
Either at half the usual retail price or your actual hard cost. Or ultimately free, after they’ve accomplished certain performance based goals. Say what? Say initially for the owner(s.)
Let’s say they’re an extremely hard working couple whose laser focused on building the overall gross revenue and profits of their business. And even though they’ve never officially taken any type of formal marketing/promotional classes of any kind.
They are definitely open to enthusiastically exploring the possibilities. Especially when their ongoing cost to do so are minimum or practically none existent.
Entrepreneur Whenever Possible Strategically Use Ethical Bribery To Your Long Term Advantage!
Provided both the owner(s) and any and all of the full or part time waiters or waitresses who wanna take part in your marketing strategy. They have to join and remain active opt in email subscribers. Huh?
And in exchange for the owner(s) allowing you to hook up the waitresses with some extremely eye catching diamond studded earrings, which typically retail for $450 dollars a pair or X.
The waitress comes alone to you or your major competitors store in order to purchase her pair before the extremely time sensitive 10 or X day expiration date on her gift certificate expires.
She saves 10% off. However, simply for dragging a friend with her whose at least 18 before the gift certificate expires. She automatically gets to purchase those same $450 dollar a pair earrings for your actual hard cost of $225 or X. Say what? And her friend is given an extremely time sensitive “OTO” (One Time Only) offer to also join your constantly growing opt in email list.
And they can save $150 or X amount of dollars off the exact same or similar pair of diamond studded bling. But only if they do so before leaving your store that day. Otherwise even if they return as early as the very next day.
The best they can hope to save is 15% off the current retail price of whatever they wish to buy. So ethical inducement bribes definitely have their place, would you not agree?
Let Or Induce The Word Of Mouth And Mouse Train Take You Or Your Major Competitors Business Or Service To The Very Next Level Or Two!
And as far as the owner(s) go. The lady gets her choice of any pair of diamond studded earrings, which usually retail for at least $650 dollars a pair,. But get this. She comes alone to purchase them and she only saves 10% off the usual retail price of $650 dollars.
However, simply for dragging a friend with her whose at least 18, before the 10 or X day expiration date window expires on her extremely time sensitive gift certificate. For doing so she automatically gets to purchase for exact same price of a $650 pair of extremely eye catching diamond studded earrings.
Only she gets to purchase them at the actual hard cost of the $450 dollar a pair price. Say what? So just think about the long term marketing possibilities from the other 25 local women she knows. Bingo.
Hopefully you’ve read enough to better appreciate, how your local waitresses and the restaurant owner(s) can help you or your major competitors strategically scale your retail jewelry business. For literally pennies on the dollar.Any questions?
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