So How Much Do Ads Costs You Over Time?
(Especially Over Time!)
Ladies & gentlemen when is the last time you asked yourself how much do ads costs? And not just in terms of ‘how’ much you spend. Basically, you wanna decide “how” much total potential money making opportunity is lost as well.
Why spend or invest a dollar if you really can produce the same front end result for just 40 cents or less? And use the remaining 60 cents or X to invest in Y or Z.
Let your creative marketing juices stew on that for just a moment. The previously untapped marketing possibilities are exciting to consider, right?
Get Ready To Stretch Your Creative Marketing Juices!
If you’re definitely ready to take things to the very next level or two. Consider “what” happens when you and I pay for any type of ads. (Traditional or otherwise.)
Regardless of the of the eventual outcome. You’re money is still gone, is it not? On the other hand. You can and definitely should be constantly inexpensively A/B split testing.
Because strategic testing is a proven form of reducing risk. If you pay a fortune for a local billboard space ad of some kind. Without inexpensively testing your premise first.
Then you really don’t know if your premise is the right approach to effectively maximum your front end gross profits.
So How Much Do Ads Costs You Over Time?
Of Course Laser Focused Paid Ads Are The Fastest Way To Scale Your Long Term Efforts!
But when you use paid offline ads of any kind. If you’re not testing and giving your target audience the chance to reveal which approach appeals to them best.
You’re literally making it that much harder and likely to maximize your long term gross profits. Even if you develop a strategic back end component.
If you or your major competitors are systematically leaving money on your front end. Then you have even less money to generate additional current or future sales.
It’s pretty simple and straight forward to leverage your current and future customer base to generate more referrals. But if you constantly pay retail to generate your first time customers.
Obviously there’s less front end gross profit margin money available to consistently have any type of long term marketing flexibility. Don’t you agree?
Don’t Gamble With Purposely Breaking Even On Your initial Front End! (Until You’ve Developed A Reliable Back End Income Producing Process!)
No matter how much or ‘how’ little you and I invest in any type of paid ad campaigns. At the end of the day. It will only buy you a short window of exposure in front of your target audience, right?
Say you invest a total of $5,000 dollars in local ads. (Or X.) Depending on the area you live in. That won’t buy much in terms of local prime time radio or TV ads, correct?
But just divide that same amount by four. Now take that same $1,250 dollars per quarter. And hold a free drawing of some kind. 😀 Where each quarter. (Every 90 days or so.)
Your 1st grand prize winner -wins a state of the art, 65 – 75 inch flat screen TV. Which you or your major competitors are about to drastically discount to closeout inventory sales prices anyway.
Let’s say your actual hard cost is (coincidently! 😀 ) somewhere near $750 dollars or X.
You Combine Strategically Opt In Email To Your Long Term Marketing Mix! (And Watch Your Long Term Gross Front And Back End Profits Soar!)
As the locals stampeded to enter you or your major competitors non franchised, retail appliance store. And they’re given the chance to enter your monthly or quarterly free drawing.
Simply by joining your opt in email list. And each quarter, your 1st grand prize winner. Gets their chance to win a state of the art. seventy five inch flat screen TV. Or some other incredibly popular electronic gadgetry. 😎
Your actual hard cost is typically $750 dollars or less. Yet each quarter. In reality all year round you or your major competitors are both systematically and strategically building your opt in email list. For literally pennies on the dollar, correct?
So in this hypothetical marketing case only. For a grand total of $5,000 dollars a year or X. You or or your major competitors can inexpensively keep in contact with some semi red hot prospects, correct?
Ladies & gentlemen are you starting to appreciate “why” it’s definitely in your long term best interest to ask. How much do ads costs? Compared to other potentially profitable marketing strategies or tactics. I sincerely hop so.
Do The Long Term Eye Opening Math And See For Yourself!
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