So How Much Do Ads Costs?
(Versus Strategically Marketing Your Business Or Service!)
How many times you actually paid for ads or any other type of traditional promotions? If you aren’t consistently and strategically marketing your products and services.
You or your major competitors will be constantly asking how much do ads costs? And not meaning the monetary costs mind you. Instead, meaning “what” if you or your major competitors used or at least strategically A/B split tested some type of non traditional marketing strategies and tactics?
Especially if it involves proactively utilizing some of you or your non directly competing vendors potentially profitable underutilized assets and or resources. Anybody else up for that?
Entrepreneur Going Forward Make It Your Habit To Proactively Utilize Some Proven Form Of Back End Marketing!
Case in point. At least some of you recognize the guy in the featured image of this particular ;post, right? It’s none other than former real estate guru Dave Del Dotto.
Dave along with several of his contemporaries were really in his hey during the mid 80’s to mid 90’s. Sort of the pre/initial Internet marketing era. At least as you and I know and recognize it for what it is today.
Dave never really got a chance to strategically utilize opt in email marketing. The way his current real estate information marketers do today.
As or once Dave established his enormous nation wide brand. And was able to successfully expand his marketing/promotional opportunities.
His marketing opportunities included 3 to 5 day workshops. eight hour seminar/workshops. Eight to twenty four 60 – 90 minute cassette recordings. Video recordings of his outrageously popular seminars.
Upscale coaching and mentoring packages. A mega best selling book. Plus extremely lucrative key note speaking opportunities. You throw in his popular 5 day “Real Estate Wealth Creation Boot Camp” retreats.
Which at the peak of his popularity. Attendees routinely and eagerly invested $5K per person to attend. 😀 And let’s not forget the fact. Dave also sold a monthly newsletter. Which typically retailed for $129 dollars per year or X.
And his free 3 month trial subscription. Which not only led to a certain percentage of the trial subscribers upgrading to a full paid annual subscription.
But he was also systematically building a massive offline database in the process as well. (Which he both allow list brokers to market it for it. And earn so much per name. Plus put together potentially lucrative JV (Joint Venture) revenue sharing offers.
Your Back End Marketing Strategy Can Be Far More Potentially Profitable Than You Currently Realize And Or Appreciate!
When Dave’s publisher had sold as many copies of his books on the conventional market as possible. They could also offer the remainders at a substantial discount to the secondary remainder discount book market.
And all Dave needed to do was include his toll free number. And offer any purchasers of the book. A free three month trial subscription. Or what else entrepreneur? 😀
The main point being. At least some of those purchasers of his mega best selling book. After reading it. Would probably want to receive his free three month trial membership to his popular paid newsletter, correct?
And after or even before their trial membership was up. A certain percentage of them could be ethically bribed to upgrade to a paid newsletter membership, right?
And these types of proven, evergreen marketing/promotional strategies and tactics. Would definitely allow him or you to stop asking how much do ads costs? In terms of opportunity costs. Versus opportunity lost. Makes sense, does it not?
You Probably Are Consistently Leaving At Least Some Money On The Table Too! (Simply Because You Haven’t The Time And Effort Into Building Or Creative A Potentially Profitable Back End To Your Business Or Service!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
