So How In The World Would You Go About Consistently Gaining Visibility With Limited Financial Resources!
Who isn’t up for consistently gaining visibility? Especially if you can do so, for literally pennies on the dollar. In fact, when you actually stop and think about it.
How many aspiring entrepreneurs, do you currently know, who consistently gain visibility, (on or offline), and do so, for literally pennies on the dollar.
Exactly. Sadly, far too many aspiring entrepreneurs, don’t realize they are financially upside down, until it’s much too late and their entrepreneurial ship sinks. And the entire experience, leaves them a little jaded.
The flip side is, they or you, don’t have to constantly struggle, and freak out, wondering how you can go about gaining visibility. Because the truth told, simply by understanding basic human nature.
You can and should leverage that to your constant advantage. As often as possible. The remainder of this particular post, will detail how you or your major competitors can do so.
So Are You Really Trying To Build A Customer Base Or Waste A Ton Of Money On Outrageously Expensive Advertising!
Case in point. Do you happen to know any avid coffee drinkers? No, I’m referring to those fanatics,(among us!) who not only have their all time favorite brand.
But the moment it goes on sale, they storm the establishment, temporarily selling it at some attractive sales price.And they load up on it, as if it might not go on sale again. Yea, that particular group of zealots.
So imagine this.You’re one of the main marketing directors, for an extremely popular, regional beverage distributorship. And one of your most popular and best selling beverages, is your extremely great tasting gourmet coffee.
But rather than continue to waste a ton of your allocated advertising/promotional budget, on those outrageously expensive, dismally performing, traditional advertisements.
Instead, you prefer to get some of your great tasting gourmet coffees,directly in the hands, of your very best sales reps.That of course being, local men and women, who are avid coffee drinkers.
So one of the non traditional ways, you’ll initially go about doing so is.You’ll reach out, to several local, non franchised, retail appliance store owners.
There Are Plenty Of Non Directly Competing Vendors To Power Network With!
Every body loves a list building free drawing of some kind, correct? And since your ideal customer, currently has a total lifetime customer value metric of somewhere between, $350- $3,500 dollars. Give or take, over the next five to seven year period.
Because don’t forget or neglect the fact, you also sell, mid to high level dinner wines and champagnes.
And some of your mid level dinner wines, cost anywhere from $350-$675 per bottle. And some of your mid to high level champagnes, typically range in price, from $600- $1,700 dollars per bottle.
This being the case. You along with the retail appliance owner, recognize avid coffee drinkers. Guess what? They also love really fancy coffee makes.
So you arrange to purchase one of the retail appliance dealers, top of the line coffee makers. This particular unit normally retails for $789 dollars.Say what?
But the actual hard costs, is only $375 dollars. They allow you to purchase it at their actual hard cost. And you immediately have them offer it in a free 90 day drawing.
Where the 1st grand prize winner, not only wins this really cool, outrageously expensive coffee maker. Which you know, they’ll be constantly bragging to their friends about, plus constantly posting some really cool images and videos, all over social media, right? No doubt.
But as an extra special, positive word of mouth and mouse booster. They also get a free, 20 lb. bag of their choice, of one of your best tasting, gourmet coffees.
So What Do You Think At Least Some Of These Avid Coffee Drinkers Will Do Once They Get Exposed To Some Of Your Great Tasting Gourmet Coffees! (And Other Great Tasting Beverages!)
So let’s say, in 90 days, (give or take), the pro-active retail appliance dealer, has 897 locals, who enter their free drawing. And just like that, they’ve built their very own, in house database.(Are you starting to get any creative marketing ideas and or strategies rolling around in your mind?)
And only one person can be the 1st grand prize winner, correct? So where does this leave the other 896 individuals? In this particular case.They have just won, two, (potentially) three, really cool bonus gifts valued at X.
First.) First, every runner up, automatically wins an extremely time sensitive discount coupon, from the retail appliance dealer.
They can save 15 (or X%) off any purchase.However, just for dragging a friend with them to your store, whose at least 18, before the expiration date.
They automatically save 30 (or X%) off any purchase.(With absolutely no minimum purchase necessary.)
Second.) They also receive, a free 5 lb. bag, of your extremely great tasting, gourmet coffee of their choice.
Third.) And as long as they drag a friend with them, whose at least 18.Before the expiration date. They automatically get to upgrade, and purchase a 20 lb. bag of gourmet coffee of their choice.And purchase it for your actual cost.
Hopefully, you can see and appreciate, how this incredibly straight forward marketing strategy, helps you or your major competitors increase their market share, correct?
And how you can go about consistently gaining visibility, for literally pennies on the dollar. Don’t you agree?
Why Bother Trying To Re-invent The Promotional Wheel! (When The Proven Road To Consistently Gaining Visibility Is Right In Front Of You!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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