So How In The World Does A Local Nursing School Student Help You Scale Your Retail Jewelry Business? Part Two
Ladies & gentlemen, hopefully after initially reading and re-reading part one of this ongoing series. You now have not only a much better understanding. But also a much deeper appreciation of “how” a seemingly non assuming local nursing school student and their constantly growing peer group. (Both in and outside of nursing school.)
Could be or quickly become one of your most valuable and profitable marketing assets or resources, agreed? And when you stop and consider “what” they could be or quickly become worth to your bottom line. Especially over time. And how this can all become a reality for literally pennies on the dollar.
You’ll know “why” it’s definitely in your long term best interest to get started now rather than later, correct?
So How Do You Or Your Major Competitors Initially Take Ice Cold Leads And Systematically Convert Them Into Some Red Hot Prospects? ( For Literally Pennies On The Dollar!)
Ladies & gentlemen now that both you and at least some of your major competitors definitely know better. (And thank goodness you do.)
Stop and contrast “how” two potential single location, non franchised retail jewelry store owners might decide to either market, advertise or promote their businesses. And you decide which, “if’ either approach makes more sense to you. Fair enough? So retail jewelry business owner (A.) They’re basically old school all the way. Huh?
Meaning, they still have no problem spending, (more like wasting in my humble opinion), anywhere from $25,000 – $40,000 dollars a month on that outrageously expensive, dismally performing local billboard ad campaign.
You know the one I’m referring to, right? It’s the one everybody speeds by doing at least 40 miles per hour and barely if ever notices. And even the few who do. Very few of them ever come to the jewelers store. Meanwhile they’re not only out of their investment. But they don’t get any of the other, long term residual benefits either. Say what?
Because investment is gone and they don’t see the money ever again. Not so good, especially long term, right? On the other hand entrepreneur.
Your Successful Marketing Or Promotional Campaigns Doesn’t Automatically Mean You Or Your Major Competitors Are Constantly Spending A Ton Of Money!
Case in point. Let’s get back to this or these non assuming – local – nursing school students for just a moment. Even if you or your major competitors initially started out with the first twenty five or X number of them who drug a friend with them to your store.
Whose at least 18 before your ten or X day expiration window expired. And simply for doing so and for joining you or your major competitors opt in email list. For an extremely limited time you let them purchase an extremely eye catching pair of diamond studded earrings.
Which typically retail for $450 dollars a pair. But for an extremely limited time they only pay your actual hard cost or half of the usual retail price. Whichever is less. Say what? So let’s say they end up paying just $225 plus any and all applicable taxes and fees.
Going forward what do you think they’ll routinely do? Will they enthusiastically strut around with those extremely eye catching earrings on? Do you think they’ll constantly take a few extra selfies and post them all over their social media accounts? Would you?
Will they constantly brag to their BFF’s (Best Friends For Life) about the really good deal they got from you or your major competitors jewelry store. Will they constantly brag to their current and future neighbors? Will they constantly brag to their siblings, in laws and fellow nursing school students?
Will their closest friends and family members also take some really cool selfies and post some really cool videos all over their social media accounts? And when they attend family or neighborhood barbecues or other social functions of any kind. Do you think they’ll be showcasing you or your major competitors bling? You so got that right.
( And let’s not forget the guests they drug with them. You or your major competitors would be extremely wise to hook them up too, agreed?)
So Much Do You Modestly Think All Of This Additional Free Exposure Is Potentially Worth To You Or Your Major Competitors Bottom Line? (Especially Over Time!)
The short answer is probably a lot. Especially since it’s free. Meanwhile your major -old school competitors- go on month after month after month. Wasting a proverbial fortune. (And receiving so little in return.) And at just $40,000 dollars a month. In three short months they’re already looking at a $120,000 dollar commitment.
You on the other hand could easily and strategically invest a third of that amount or less to begin with. And ethically bride licensed nurses, doctors and other key high earning hospital administrators etc.
And inexpensively tap into their personal and professional inner circles. For literally pennies on the dollar. And create a ton of long term, potentially bank account filling front and back gross profits, correct? You’d better hurry up and know it.
This “how” a local nursing school student and their constantly growing local peer group. Could potentially help you or your major competitors inexpensively scale your single location, non franchised retail jewelry business. For literally pennies on the dollar. Any questions?
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