So How Does A Struggling Cash Starved Small Business Computer Repair Business Owner Increase Their Profits By At Least 25% Even During A Crushing Recession? Part One
The following case study is for marketing illustration purposes only.
Introducing Three Incredibly Brain Dead Simple Ways To Increase Your Computer Repair Business Customer Base – By At Least 25% In The Next 180 Days Or Less!
Ladies & Gents you are about to be exposed to a rare insiders look at how an actual small business owner, (who by the way) just happens to be a real consulting client.
And how quickly you (and or) your major competitors,can begin to build their/your long term profits.
Simply by inexpensively and strategically targeting a previously untapped segment of his (and or your) current and future customer base.
(Note: As you read and study this text book like, hypothetical marketing example. Try to see and concentrate on the overall marketing concepts that are being conveyed and not just the specific ‘how to’ examples! Otherwise you’ll limit your true long term profit possibilities.)
Does Your Small Business Really Have To Suffer Simply Because Of A Prolonged Nagging Recession?
First off you should probably know that even without strategically utilizing any of the non traditional “think outside the box” marketing secrets and strategies that you’re going to be exposed to on this particular blog.
This extremely hard driving entrepreneur has still managed to open and currently manages three successful offline computer repair stores! So he’s no stranger to success or proven sales and marketing strategies!
However, (that being said) the fact remains that if he can become this successful without employing any of the the three powerful long range marketing strategies that you are about to be exposed to.
You can only imagine how much more successful and profitable his total operation might be or ultimately become! Right?
So on that note let’s quickly dive in and see what little known previously untapped long range marketing opportunities he (or you!) might be able to inexpensively take advantage of, shall we?
Here Is A Look At His Current Offline Actual Daily First Time And Repeat Customer Walk In Foot Traffic…
1.) When asked, my client says on average he has at least ten new first time customers walk into each store, (and remember) he currently has three separate locations. And since he’s currently open seven days per week, his actual math looks like this.
( Ten new first time or repeat walk in customers per day x three stores x 363 days per year – because he’s currently closed Xmas and New Years day.
This equals a grand total of a whopping 10,890 customers and clients that he physically sees each year!) (10 x 3 x 363 =10,890 first time customers and repeat clients.)
Currently (and shockingly) my client does not have in place any type of proven upsell, and or add on sale products or services to offer to those paying customers! Ouch!
(Note: For those of you who are currently unfamiliar with the marketing terms “upsells, and or add on sales” etc.
Think about your neighborhood McDonald’s for a second. You walk in and order a large strawberry shake and Big Mac and the professionally trained cashier immediately hits you with the six most powerful words in the fast food industry!
Hard To Believe Six Incredibly Simple Words Could Be Or Become So Potentially Profitable! (Right?)
They simply ask, Sir or Miss, “Would you like fries with that?”) And bingo! Without spending another dime on expensive traditional advertising, MCDonalds, Toy R Us, QVC and Burger King etc; on average get 30-40% of their daily customer base to unexpectedly spend an additional 10-25% more money!
Why, because “upsells and or add on sales” really work. So in the case of my computer repair client, since he currently sees (on an annual) basis 10,890 local customers and or clients per year.
Make Sure You Proactively Involve Your Current Customer Base In Your Best Small Business Marketing Strategies And Or Tactics!
On average a staggering 30% of them, (or) 3,267 of them are prepared to spend anywhere from 10-40% more, if he and or his professionally trained staff would merely start to ask them to!
By offering various discounted products or services which they are probably going to purchase either from him or one of his many local competitors at some point in the future!
Q.) How long can any serious cash starved struggling small business owner or profit seeking service provider afford to neglect using proven upsell strategies, especially during a crushing local recession!
Keep Leveraging Your Current Customer Base And Keep Utilizing All Of Your Various Assets And Or Resources!
2.) Next, as soon as the customer makes that very first purchase from my computer repair client, no matter what the amount is!
My client should train his sales and support staff to hand the customer along with their receipt some type of time hand dated, -meaning- they either use a date stamp or simply write on the discount card by hand, the date 30 days from the current date.
And offer the customers two forms of proven incentive based ethical bribe discounts.
Always Be Sure That You Offer Your Paying Customers Some Type Of Market Tested Bounce Back Offer After Every Purchase!
The first discount percentage being the highest, (say) a maximum of 25% off their next purchase and or repair, if they return to the store within the next ten (or X) number of days or less!
And 10% off of any purchase they make -anytime- within the next 11 to 30 days from the date of their first purchase.
Because again, just like the mega proven upsell concept, a certain percentage of his new first time paying customers and or clients (typically 10-30% of them) will be compelled to take advantage of such an extremely generous proactive offer.
The net result will be, his overall long term profits will easily increase! Don’t you agree?
Your Market Tested Lead Generating Strategies Should Definitely Involve Both Your Vendors And Their Immediate Circle Of Influence!
3.) This third concept (while admittedly) is no where near as effective for your typical small business owner and or service provider etc.
Only because the typical small business owner usually has 50 employees or less. It can still, (when properly) implemented amount to -over time-, a ton of new long term business that you created for literally pennies on the dollar!
And that strategy is simply this. Make sure you always offer every vendor that services your business, offer both their employees and the vendors that service them, a lifetime VIP 25 or X% off discount card!
(Hopefully), they’ll routinely pass them out as free incentive bonuses to their new and current employees, and their vendors etc!
Are You Starting To See And Appreciate How You Can Easily Create An Additional 10-25% More Income! (Without Constantly Spending A Fortune In Order To Do So!)
And you reap the overall benefits of creating brand new first time, and (hopefully) repeat customers for many years to come for virtually little or no up front cost!
Now the $64 dollar question for you is this. How many simple, low cost spin off marketing strategies and or tactics, can you come up with to start customizing these three, incredibly brain dead simple strategies, into your overall marketing plans within the next 30 days or less?
And of course, don’t forget. This is just a small sample of the proven, practical low cost strategies that are available to your semi cash strapped small business and or service!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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