So How Does A Simple Email Marketing Campaign Really Build Customer Loyalty!

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So How Does A Simple Email Marketing Campaign Really Build Customer Loyalty!

      (For Literally Pennies On The Dollar!)

So does some form of strategic email marketing strategies, and or tactics, finally make sense to you? I sincerely hope so.

Because entrepreneur, as you begin to carefully weigh, and realistically consider, your real competitive marketing options, that you can and should be implementing right now.

Some form of strategic email marketing, has to (at some point), become an integral part, of your immediate, and long term marketing plans.

If for no other obvious reason(s), doing so, will ultimately, help lower your ongoing cost, to continue your ongoing conversations, with best your prospects and or customers/patients etc.

And it’s an inexpensive, yet practical, proven way, for you (and or) your major competitors, to alert your audiences, to special “closeout inventory sales events.”(And or discontinued item sales events etc.)

Or you can offer free (local) shipping options, to your opt in email/mobile marketing subscribers only!

Or, you can extend additional sales deadlines, to your opt in email/mobile marketing subscribers only! And the list of potential marketing opportunities and possibilities, go on and on!As you are about to discover!

What Do You Mean You’re Still Not Convinced Strategic Email Marketing Can Definitely Help Grow Your Business?

So try this particular scenario. Let’s say there are two, extremely successful, local jewelers, competing for a bigger market share.And both of them use, more than their fair share of outrageously expensive, traditional advertising methods and mediums.

Meaning, they both do more than their fair share of traditional radio, TV and local newspaper advertising.

However, here’s where the two begin to differ, in terms of their long term approach to marketing/promoting. Jeweler # one,content with constantly doing things, the way they’ve always done things, basically wants to continue on,with business as usual.

While, extremely marketing savvy jeweler # two, has decided, to aggressively explore their opt in email/mobile marketing options.

And that’s the main reason, just two and a half years ago, they began aggressively building, their very own opt in email list, of 3,787 subscribers!And it’s constantly growing!

Anyway, here’s just one of the proven strategies they consistently use, in order to systematically lower, their upfront out of pocket cost, while simultaneously, increasing their brand new, first time customer base.

And they constantly do so, for literally pennies on the dollar!(And so can you.)

Why Strategic Email Marketing Definitely Lowers Your Upfront Out Of Costs It Simultaneously Increases Your Long Term Profit Potential Too!

Jeweler # two, decides to invite their VIP, opt in email/mobile marketing subscribers only, to a “Everything must go,” closeout, liquidation sales event.No surprise there, right? But here’s the first marketing twist.

Each VIP email subscriber, that brings a friend, 18 and over with them to your store, automatically gets a $25 dollar gas card.(And or a really cool surprise gift, valued at X.)

And their guest automatically gets  a $20 dollar gas card.And if the subscriber spends between $100 & $500 dollars, ( or X) they automatically get an additional $25 dollar gas card, plus an additional $25 dollars worth of local grocery store coupons! 😀

And the guest, just for joining the jewelers opt in email/mobile list that day, they automatically get an additional $20 dollar gas card as well!

And the subscriber and guest, that spends the most money at the event, they both automatically get free bracelets, worth $100 dollars each!

Although, (truth told), probably only cost the jewelers $40 dollars each! And they both get an additional $50 dollars in gas cards!

So you know, there is going to be an awful lot of tweets, posts on Facebook, Pinterest and Instagram etc.Correct?

And once they (physically) get back to their immediate circle of influence, they’ll be constantly flashing their newly acquired bling, non stop!Right?  😀 For sure.

Low Cost High Powered Email Marketing Strategies Are Simply A Must!

Ladies & gentlemen, here’s the main point.Since extremely marketing savvy jeweler # two, is basically leveraging their current subscriber/customers, to generate more brand new, first time customers,for literally pennies on the dollar.

(Extremely important note: And because, they already know, their ideal female customer, a current, total lifetime customer value metric, of somewhere between $7,500 -$13,000 dollars, over the next five to seven year period.

They can easily afford, to be so creative and generous, with (both) their current and potential future customers. Don’t you agree? 😀 )

And they initially used their opt in email/mobile marketing subscribers, in order to do so!They’re savings are literally compounded, because they don’t have to account for outrageous, upfront retail advertising, promotional costs, the way their major competitors do!

Strategic Email Marketing And Profitable Lead Generation Strategies Go Hand In Hand!

So all of the additional long term, back end profits they net, from the constant, positive word of mouth & mouse referrals, repeat sales, video and or audio testimonials etc.

All originated, because of jeweler # two’s, various opt in email marketing campaigns!So entrepreneur, are you sure, some form of strategic email marketing, can’t help you pay, at least some of the bills! Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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