So How Do You Systematically Profit From Some Basic Marketing Marketing Concepts?
(Just Like The Ultimate Insiders Do!)
First of all this particular post is not about the age old argument of whether you should paid advertising methods. Or if maybe you should focus on the non traditional marketing or promotional method. Because clearly once or as soon as your paid advertising campaigns have been market tested.
It definitely makes sense for you to start scaling them asap. Their predictability means you have created or you’re about to create less front end risk. Because knowing with relative confidence, every time you invest X amount of dollars in front end traditional advertising campaigns.
You or your major competitors can’t reasonably expect to gross at least X on the initial front end. And perhaps over time X on the long term back end as well.
The real X factor is “what” you or your major competitors can potentially gross on both ends of your sales funnel. Once or as soon as you stop ignoring some basic marketing concepts.
After All It’s The Proven Basic Concepts Of Marketing With Can And Definitely Will Fuel Both Your Short And Long Term Growth!
Before you waste another potential fortune using outrageously expensive traditional advertising methods to promote your women’s cosmetic fragrances. Especially your higher end 64 oz. fragrances which currently range in price from $1,200 – $1,700 dollars per bottle.
And your incredibly popular mid level 64 oz. fragrances usually range in prices from $600-$950 per bottle. Unlike the vast majority of your major competitors.
You already know going in on average it usually takes anywhere from 7-14 exposures before the general public even begins to notice your potentially expensive on or offline traditional ad campaigns.
And don’t forget regardless of “how” much or how little you or your major competitors initially spend on the front end to acquire your first time customer. If it turns out they only spend the bare bones minimum and they’re one and done.
Just Because Your First Time Customers Come And Make One Low Front End Purchase And Never Come Back! (Doesn’t Mean You Can’t Or Shouldn’t Leverage Their Positive Word Of Mouth And Mouse Buzz!)
Because maybe they only come to your store or website and purchase something on a closeout price and they never return. Because if this turns out to be the case. And there’s a very good chance a certain percentage of your sales this will definitely turn out to be the case.
Whenever possible you definitely want to be strategically leverage the positive long term word of mouth and mouse activities. Which is why you reached out to a few local mom & pop printing business owners.
And made the following proposal for secretaries day. Every one of the printers current male or female customers. Every female customers who spends at least X during the week leading up to National Secretaries Day.
You Be The One To Raise The Marketing Or Promotional Bar And Watch Your Long Term Gross Profits Soar As Well!
They not only automatically save 15 or X% off any order. (With absolutely no minimum purchase necessary.) But they’re also given -a totally unexpected- an extremely time time sensitive. Market tested wo sided index card from your women’s cosmetic fragrance store.
And since you’re attempting to build as large and receptive opt in email list as possible. Side “A” offers the recipient the chance to enter your monthly or quarterly free drawing.
For the 1st grand prize winner to win one 64 oz. bottle of their choice. Of your higher end fragrances which typically start at $1,200 dollars a bottle. (Provided of course it’s currently in stock.)
So you know a certain percentage of these ladies will lea at the chance to win a free bottle of great smelling perfume. Especially when it typically retails for at least $1,200 dollars or more, right?
And side “B” invites them to come to you or your major competitors store before the hand written ten or X day expiration date expires. If for whatever reasons they decide to come alone before the expiration date expires.
They only save 10 or X% off up to $200 dollars. However, simply for dragging a female friend or colleague with them, whose at least 18. Before the expiration date window expires.
For an extremely limited time they can save a maximum of 40% any mid level 64 oz. fragrance of their choice. Up to a maximum of $950 dollars.
And as long as their guest also joins you opt in email list before they leave the store. They automatically get to save a maximum of 30 or X% off up to $600 dollars.
Ladies And Gentlemen You Already Have A Pretty Good Idea How Fast Positive Word Of Mouth And Mouse Spreads!
Remember each month or each quarter only one extremely lucky female will win the 1st grand prize, correct? But “what” about the remaining 99%? Is there any reason “why” you or your major competitors can’t make them an extremely time sensitive offer via email?
Basically the first X number of subscribers who drag a female friend with them to your store whose at least 18. Before your “final” expiration date. They both get to purchase any one bottle of mid level 64 oz. fragrance you currently have in stock.
And for an extremely limited time they can purchase it for the exact same price they would usually pay for a lower level 32 oz. bottle. (Provided their guest also joins your opt in email too.)
Otherwise for an extremely limited time they can save 10% off a lower level 32 oz. fragrance. Which typically retails for at least $189- $450 per bottle. Rest assured a certain percentage of these ladies are going to not only come to you or your major competitors store before the stated hand written expiration date expires. But a certain percentage of them are also going to drag a friend with them whose at least 18.
Which systematically saves you or your major competitors an absolute ton of wasted traditional advertising dollars. Don’t you agree? Coming up very shortly in part two.
You or your major about to “discover” why you can no longer afford to ignore or discount basic marketing concepts and proven strategies. So please stay tuned.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
