So Do You Wanna Successfully Market Your Business Or Service?
(Or Continue Wasting A Ton Of Money Just Advertising It!)
Sometimes you may not be crystal clear about ‘how to” effectively market your business or service. Especially with all of these traditional on and offline advertising choices currently available to them. (And rest assured they’re more to come.)
Some entrepreneurs initially get a charge out of paying for traditional ad or promotional campaigns. but as those incremental costs steadily ad up and the overall results are much to brag about.
Then they notice more constantly going out than is consistently coming in. And now they get really proactive about trying to find a viable solution. Which is where you and I typically come in. (Or you can let your major competitors swoop in and save the day.)
Do Yourself A Favor And Create Your Own Opportunity!
Follow this incredibly simple train of marketing thought. You run a very successful single location, non franchised retail jewelry store. And typically you’ll spend anywhere from 40- 75 thousand dollars per month. On those outrageously expensive, dismally performing local billboard ad campaigns. Or for those full or half a page ads.
In either one of your areas major local newspapers. Or one of your areas most widely read throwaway guides. (If such a local publication even exists.) But here’s your initial strategy. It’s designed to immediately grab and hold the attention of some local women in your area.
And because you surprise them initially with a totally unexpected ethical bribe or two. They immediately start their/your on and offline goodwill ambassador tour. Meaning they storm their social media accounts.
With both pictures and a ton of really cool videos. And constantly texting their besties and their current and future neighbors, workers and in laws etc. And by the same token they’ll definitely be constantly bombarded with all types of questions from virtually all of their closest contacts and relatives etc.. About ‘how” and “where” they got their awesome looking bling.
And to think this particular positive word of mouth and mouse tsunami didn’t start from some type of formalized, traditional advertising campaigns. No, instead some of your top female store managers or female store managers.
Initially they go order a meal at four or five local mom & pop restaurants. And they order at least $15 dollars worth of food. But they leave a $20 dollar tip. But the $20 dollar tip is paper clipped to a seal envelop.
Which has on the outside of it. Written in big, bold red letters music legend Stevie Wonder couldn’t miss. “You Definitely Deserve This!”
Grabbing Your Ideal Prospects Attention Is Where Your Marketing Strategies Starts! (Not Ends!)
Inside the envelop. These local waitresses discover at least two or X number of extremely time sensitive gift certificates or first time only customer, extremely time sensitive discount coupons.
One is for you or your major competitors retail jewelry store. Side (A) invites the recipient to join your opt in email list. In order to enter your monthly free drawing. For their chance to win an extremely eye catching. Twenty five hundred dollar diamond studded necklace.
And side (B) invites the recipient to come to your store before the hand written ten or X day expiration window expires. They come alone and they save 10 or X% off the current retail price of the item(s) purchased.
However, simply for for dragging a friend with them to you or your major competitors store. Whose at least 18. Before the ten or X day expiration date window expires. They automatically get to purchase, (for an extremely limited time of course!) They automatically get to purchase an extremely eye catching pair of diamond studded earrings.
Which usually retails for at least $450 dollars a pair. So you know they’ll definitely being drawing lots of attention, right? But as long as they joined your opt in email list. For an extremely limited time they only pay your actual hard cost or half.
And as long as their guest also joins your opt in email list before they leave your store. They get to purchase, (that day only), a nice eye catching pair of diamond studded earrings.
Which typically retail for at least $300 dollars. But for an extremely limited time they only half or $150 dollars.
So Now That You Definitely Have Their Undivided Attention For A Moment! (What Do You Do Next?)
These local waitresses definitely know at least 25 other local women, right? Some of whom they may even be personally related to. And don’t forget the male waiters of the restaurant.
And if the owner is a man. He may have a spouse or live in significant other. Or daughters, daughters in laws. In which case you or your major competitors will also ethically bribe the restaurant owner(s.)
So you have permission to approach the current and future waiters or waitresses. You initially start small and closely monitor any and all results, correct? And you constantly tweak as you go. As you or your major competitors gradually “discover” what consistently works in terms of approaches. But more importantly what doesn’t.
You systematically attempt to double down on what work’s. And as quickly as possible discontinue “what” doesn’t, right? My friend this proven, rather simplistic process. Is ‘how” you or your major competitors go from systematically working in your business or service.
To systematically working incredibly hard and smart on your business or service. Which option do you honestly prefer? So the $64,000 dollar question ultimately becomes. Do you wanna “discover” how to market your your business or service like the ultimate insiders do?
Or potentially keep wasting a ton of your extremely hard earned money on at best hit and miss, outrageously expensive, traditional ad campaigns. What say you?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
