Why Your Small Business Should Take Advantage Of Under Used And Or Dead Assets!

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Why Your Small Business Should Take Advantage Of Under Used And Or Dead Assets!

So whenever you hear and or see the term ‘inventory’ and or assets, especially (so called) ‘dead assets’,(of any kind.)

Your initial first gut knee jerk reaction, is to probably think of some small business owner and or furniture retailer.

With tons of so called excessive inventory of some kind, totally anxious to unload it, or them at super bargain basement prices and or terms, correct?

Sure, and it’s most definitely, an extremely pleasant thought. However please let your creative marketing juices, go far beyond that semi limited definition of circumstances.

Because by doing so, you are about to -potentially- open the door to, tons of previously unexplored trains of marketing possibilities and or opportunities.

In ways, you currently can’t even imagine. For just a moment, set your skepticism’s to the side, and or on temporary hold, and take a stroll down creative marketing possibilities lane.It’s definitely well worth the effort.

Is There Any Particular Reason Your Small Business And Or Service Should Take Advantage Of Another Vendors under Used And Or Dead Assets?

Case in point,often whenever you picture a vacant commercial office building of some kind, it normally, at some point or another, falls victim to some sort of vandalism, does it not?

Especially if it remains vacant long enough. This sort of (so called) dead asset, is pretty easy to spot is it not? Sure.

However, does the mental picture of 200- 1,000, (or more!), currently unused and or under utilized -semi luxury- safe deposit boxes, located inside a reputable -local- bank, meet your definition?

It should, because while it may not be as readily obvious, this sort of dead and or under utilized asset, is draining a many a banks, credit unions and or post office box (P.O. Box) supply business owners bank accounts as well.

Especially since they have no real marketing clue, what or ‘how to’ strategically go about turning their current negative situation, into a profitable one.

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Case in point. Let’s say there is an extremely marketing savvy local jewelry store owner, (husband & wife team), who also happen to bank, and have their very own safety deposit box, with this same banking institution.

And have done so for years. And one day while in the bank, retrieving some very important paper work from their safe deposit box, they become aware, this particular branch, has a staggering 750 unused safe deposit boxes, which normally retail for $64.50 for six months, and or $129 dollars a year.

And a marketing opportunity light bulb instantly goes off. Grabbing their calculator and doing some quick math, they realize,(at a bare bones minimum), on the front end of this particular sales funnel alone, as long as those 750 safe deposit boxes sit un-rented.

The bank is looking at an annual -potential- lost of revenue of $96,750 dollars. ($129 x 750 = $96,750 dollars.) And for every year those boxes aren’t rented, the bank doesn’t earn an additional $96,000 dollars worth of potential front end revenue.(And or some marginal portion there of.)

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And just like the cost conscious banker, the extremely marketing savvy jeweler (and or) marketing savvy appliance retailer, knows and understands, the longer and more involved the customer is with their particular bank.

And the more services they utilize, the longer they are likely to remain a loyal customer of the bank and or credit union etc.

And therefore, more long term -residual- back end income, the institution will undoubtedly earn!And the less gross income the bank (and or) institution earns on the front end of their particular sales funnel, the less money they can re-loan, at much higher rates!

So here’s ‘what’ the extremely marketing savvy jeweler-couple- strongly suggests, in order to help out their banker vice president friend of marketing.

They suggest the banker either (direct snail mail) and or email, every customer they have on file, who currently, and or ever had a safe deposit box with them. No matter what the original length of time was!

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And here’s ‘what’ the banker (and or) credit union, and their joint venture/cross promotional partner will initially (test) offer.

The banker will offer three free goodies valued at X, for every brand new and or current customer who rents a safety deposit box, for at least one year or beyond!

1.) Potential ethically bribe # one: Every current and or brand new first time customer, who rents a safety deposit box for at least one year or more, before the stated deadline.

The bank will provide them with a $50 dollar -universal- gas card coupon.(And of course, after the one year is up, they are under no obligation whatsoever, to go any further, unless they wish to.)

2.) Potential ethically bribe # two: They will be given their choice of either a $20 dollar discount certificate coupon, from either the local Walmart and or Target stores. (Not too bad so far, correct?)

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3.) Potential ethically bribe # three: And finally, they will also be given,an extremely time sensitive discount coupon, from the local jeweler, where they can save 40% (or X%) off their very first purchase.(With absolutely no minimum purchase requirements whatsoever.)

And once they join the jewelers VIP, brand new customer only opt in email/mobile marketing list, they’ll automatically get an email, for a extremely time sensitive discount coupon, which entitles them to 60% off any one purchase up to $3,000 dollars! Say what?

Because remember, (just like) the banker and or credit union, the extremely marketing savvy jewelers ideal customer, has a total lifetime customer value, of about $15,000 dollars (give or take!) over the next five to seven years!

So these potential, front end lead generating cost, represent a relatively small drop in the bucket, right? Especially when in all likelihood, this means, they’ll get access to the far more lucrative, long term marketing opportunities and or possibilities.Right?

These are just a few of the reasons ‘why’ your small business and or service, should definitely be taking advantage, of another vendors (and or) your very own, under utilized and or dead assets of any kind!Don’t you agree?

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P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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