Your small business marketing ideas tool kit is a must!
As you previously discovered in part one of this explosive two part series about how your small business marketing ideas should definitely include low cost, mega proven article marketing.
And or blogging, on your very own, self hosted WordPress blog.
Here in part two you’ll discover three more powerful advantages to using this highly effective strategy, to systematically help your grow your business or service for peanuts.
Introducing Three More Powerful (Bank Account) Filling Reasons To Use Article Marketing…
Reason # one: Have you ever priced the cost of ‘solo ads’ in any of the top online ezine publishers newsletters, (and or) the price of expensive display ads in the top offline newsletter publications within your particular niche.
You really should, because those prices are sure to be an eye opener. 😀 And hopefully will allow you to much better appreciate this highly effective alternative marketing approach.
Here’s the real point; would you rather invest your (extremely) limited hard earned dollars in expensive (on or) offline ads, and hope that you do enough business to either break even and or earn some type of profit on the initial front end.
Whenever Possible Implement Some Proven Direct Marketing Strategies And Or Tactics!
Or would you (instead) prefer to; inexpensively (expertly) position yourself as the ‘go to’ industry expert, by sharing (little known) powerful insider secrets by way of inexpensive ‘how to’ articles, special reports, blog posts, podcasts and or a multi part boot camp video series etc.
(Note: Just as a quick aside, being a part of the multi billion dollar ‘cash flow’ industry. The promoters of one of the industries largest (annual) events, invited yours truly to be one of 80 featured guest speakers, at one of their annual conventions.
You Really Do Have Lots Of Potentially Valuable Assets To Help You Build An Extremely Lucrative Sales Funnel!
And to top it off, they featured one of my two part’direct response’ articles in a huge one and three quarter page spread! 😀 Which (needless) to say, resulted in helping yours truly earn in excess of $1,500.00 dollars for just two hours work!(Not too shabby,indeed!)
That being two 60 minute workshops! And it also resulted in excess of over $14,000 dollars in total gross income, over the next 90 days! 😀
The main point being this. If that same one and three quarter page spread was purchased in advertising space, it would have easily cost over $60,000 dollars back then!
Positioned Correctly And Some Form Of Direct Marketing Can Be Extremely Profitable!
Q.) So which approach do you prefer?
A.) Constantly paying for cash draining ads, be they small classified types, more expensive display ads, banner ads and or paying for expensive hit & miss (PPC)Pay Per Click ads, etc.
B.) Or paying zero up front and instead creating a viral marketing buzz, (plus) strategically out promoting your major competitors for pennies on the dollar.
Simply by using highly cost effective, (lead generating) article marketing! And or power blogging on your very own self hosted WordPress site.
Consistently Creating And Distributing Lead Magnets Through Your Problem Solving Content Is Definitely A Proven Strategy!
Reason # two: Here’s another extremely powerful advantage to inexpensively expertly positioning yourself via powerful article marketing and or power blogging.
Whenever you publish one of your lead generating articles in one of the major article marketing directories such as ezinearticles and or ideamarketers etc.
The ezine publishers who constantly frequent those sites, are aggressively looking for high quality, fresh (problem solving) content to share with their extremely valued and steadily growing audiences.
Certain Strategies You Apply Can And Definitely Negatively Affect the Overall Effectiveness Of Your Sales Funnel!
Meaning- when they decide to syndicate (re-publish) your article(s) in either their ezine and or in their blog. You get their powerful (implied endorsement) of providing high quality content.
But they’re also implying, you’re someone their audience should definitely be paying attention to! In other words (you) get to leverage their carefully crafted relationship, they’ve established with their audience over time!
And (money alone) my friend, can’t buy that type of instant credibility for you! Meaning- paying for ads in their publications cannot and will not have the same effect!
Plus, let’s face it, every time you run (pay for) an ad, it screams at your potential prospect that all your ultimately trying to do is sell them something!
Every Time Another Publisher Syndicates Your Articles You Just Got Some More Powerful Free Bank Account Filling Viral Marketing Leverage!
Reason # three: Let’s explore a little of the dark side of the marketing game. The bottom line is this; you spend tons of money on PPC (Pay Per Click) ads, or some other form of paid advertising.
You drive tons of paid traffic to your site, (and) if for whatever reasons, they leave your site (be it) your blog and or lead capture page, and they either don’t buy anything and they don’t join your VIP opt in email list.
Unless you’ve got extremely deep pockets like some major corporations, you’re gonna go broke!
Your Online Problem Solving Content Can Definitely Serve As A Proven Lead Generation Tool!
On the other hand; check out the screen shot below, and (pay) close attention to the red highlighted area.
Those are the current syndication numbers from three articles published in the totally excellent idemarkets.com article submission directory.
(Important note: Since this blog post was originally published, ideamarketers.com no longer exists.)
One has 454, the other 453 and the final one has 42 unique syndication’s.
Hopefully you can see the incredible free viral marketing leverage that takes place, every time another new ezine and or blogger syndicates your material. Right?
You’d Definitely Be Surprised What a Little Creative Marketing Can Do To And For Your Bottom Line!
Plus, the tremendous (long term) joint venture possibilities with these ezine publishers and or bloggers!
Article marketing should be a part of your small business marketing ideas tool kit!
Be sure that you take the time to research your main targeted keywords in order to maximize your search engine rankings. This is how you ultimately maximize your online profits.
And it’s why, you definitely have to be constantly developing, some battlefield tested, small business marketing ideas and or tactics.Don’t you agree?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
