Since When Did Gaining Visibility In The So Called Social Media Era Become Hard!
Have you ever really stopped, and taken a really hard look.
At what attempts to pass, as so called, traditional advertising, marketing and or promoting these days?
If you haven’t you definitely should. Especially if your current business and or service, is semi cash strapped.
Because when, (or as) you do.
You’ll see, it’s not the promotional road to take. If you’re serious about consistently gaining visibility.
You’ll probably also quickly realize. Unless your ultimate plan, is to constantly lose a ton of money incredibly fast. With no end in sight.
It’s probably best, you simply not go down that incredibly rocky financial road to begin with. Don’t you agree? Good. On the other hand. If your true ultimate goal.
Is to both strategically and inexpensively, discover some proven marketing secrets, to consistently gaining visibility.
Congratulations. Huh? You are exactly in the right place.
So What’s It Gonna Be? Gaining More Visibility! Or Just Keeps Wasting Your Extremely Hard Earned Money!
Case in point. Imagine as one of the senior directors of marketing, for a major shoe distributor. Who not only specializes in all types of women-s shoes.
But one of your main specialty shoes, is an incredibly popular, brand of extremely high, comfy style shoe.
It was specifically created, for women-s with all types of careers, which require them to constantly be on their feet.
Women like cashiers, teachers, professors, nurses, physical therapists, hair salon stylists, certified nurses assistants (CNA’s ) etc.
Which Social Media Will You Choose To Help Get The Word Out ASAP!
Of course it goes without saying, you’ll be constantly, pro-actively marketing and promoting your brand, all over conventional social media platforms, correct?
But let’s all face it already. The original and real, most effective social media exposure. Always does, take place around the water cooler. Does it not?
Meaning, wherever people are physically gathered. Like at work, lunch, dinner, a social event. A fund raiser. Friend, relative, employers or neighbors barbecue or birthday party. Or wedding reception etc.
This is where selfies are shared. And sent. Those conversations, text messages back and forth. Video and phone calls.
This is where the real word of mouth and mouse magic, really happens.Right?
You Can Try And Steadily Increase Your Adverting And Or Promotional Budget! (And Or Figure Out How To Gain More Word Of Mouth And Mouse Visibility!)
So imagine this sort of, underground, ninja marketing strategy and or word of mouth and mouse promotion.
You have your female employees. Go to at least 80% of the upscale, local hair dressers in your immediate area.
And basically become paying customers. And as they personally get to know the owners, and equally important, several of the hair stylist as swell.
You basically find out, how many of them routinely complain about constant foot pain. From being and constantly standing on their feet.
Once you do your quick research. You offer these extremely hard working women relief. Huh? By way of an extremely time time sensitive, discount coupon, to your store.
Just Don’t Forget To Apply The Proven Marketing Fundamentals!
They can save (at least) 10 or X% off, simply by coming to your store, before the coupon expires. However, simply dragging a friend, neighbor, bestie or relative with them.
They can automatically save a whopping 45 (or X%) off the purchase, of one of your higher end, comfy shoes.
Which normally retail for at least $299 dollars! Say what? Plus, you inform the owner(s) of the hair salon.
As soon as their hair stylist and their customers, spend over $2,000 or X amount of dollars. You’ll automatically give them, (not one), but two pair, (of their choice)of your incredibly high end comfy shoes, absolutely free. Huh?
Think about what’s definitely starting to happen here. Like almost instantaneously.Right?
Positive Word Of Mouth And Mouse Buzz Spreads Almost As Fast As Juicy Neighborhood Gossip!
Both the hair stylist owner and their staff. Now have a really good, evergreen story, to constantly tell. Their current and future customers.Do they not? Absolutely.
And you’re business or service is constantly receiving, massive, positive word of mouth and mouse publicity, for literally pennies on the dollar. Are you not?
And the ladies they tell, text and constantly socialize with, will constantly do the same, correct?
So thank goodness you don’t have to do, nearly as much, traditional, advertising and or promoting, correct?
Which Approach Do You Think You Should Be Devoting Your Money And Or Resources Into!
So the $64,000 dollar question begs asking. Should you devote the vast majority of your extremely limited resources and or assets, into gaining visibility.
And or continue wasting a fortune, on outrageously expensive, dismally performing, traditional advertising and or promotions!Bingo!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Being More Visible Means Being More Visible!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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