Since Your Small Business Can Generate Marketing Leverage Why Pay For Advertising? Part Two
After reading part one,hopefully there’s little doubt left in your mind, an awful lot of extremely cash starved, and resourced challenged small business owners, service providers, and or startup entrepreneurs etc.
They continuously waste an awful lot of their extremely hard earned money, on dismally performing, outrageously expensive ads and or promotional campaigns, right? Absolutely.
You know it’s one thing to waste your hard earned money on dismally performing, traditional types of ads and or promotions.
But it’s altogether another thing entirely, when you barely get a one to one return on your hard earned money to boot.
And sadly, because far too many of them, simply do not currently know of any other way, to accomplish their advertising/lead generation goals.
They simply continue down this hopelessly destructive path, hoping somehow, things will miraculously work out and or turn around.
Fat chance of that happening any time soon.Or is there?
…..
Don’t You Prefer Your Small Business And Or Service To Successfully Generate Some Money Making Marketing Leverage? (As Opposed To Constantly Paying For Some Outrageously Expensive Traditional Advertising Campaigns!)
Case in point, before totally exploring this rather simple, marketing point of view. With your permission, part two of this ongoing series, will slightly deviate on the main theme of part one, for just a little bit.
In order to (hopefully), demonstrate some critically important marketing concepts and principles.
Then return to the series main theme in part three.Is this alright with you? Thanks for the much needed marketing latitude.
Doing so will provide the gateway, to further explore, the more strategic components of really effective lead generation methods and strategies etc..
As you further develop (both) your market tested lead magnets, and the effective lead generating strategies to go along with them, your small business and or service, is poised to experience some potentially profitable growth, it may not have otherwise been in a position to do so.
Savvy Entrepreneurs Learn How To Apply the Proven Marketing Basics Over And Over!
For ex: Let’s say you run a extremely popular, local retail store, which happens to sell,market, advertise and promote, some of the very best tasting, gourmet coffee, teas, lemonades and or cocoas in the entire district.
You constantly receive written and verbal praise, both on and off of social media, about your extremely good tasting, gourmet and exotic beverages.
So why not use this proven marketing advantage to it’s full capacity. As your regular, long term repeat customers, many of whom, both you and your staff know by name.
And who are avid coffee/tea drinkers, return to your store to spend, hopefully more and more money.
You Simply Must Add Some Type Of Periodic Free Drawing To Your Long Term Marketing Plans!
Direct their attention to the giant neon sign, located in the middle of your store, so they can enter your monthly free drawing,for their chance to win one free ten pound bag of exotic gourmet coffee a month, for the next 12, (or X) number of months!
Which is a $299.94 dollar value! ($24.95 per ten pound bag, times twelve months equals $299.94 dollars in value.) First of all, see how a periodic free drawing, leverages your current customer,patient and or client base?
And since only one person can win the 1st grand prize, all of your runner ups, automatically become a part of your long term, follow up sales funnel.
Your Well Honed Entrepreneurial Skills Can Become A Extremely Profitable Asset Over Time!
As you’re steadily building your opt in email/mobile marketing database, of extremely responsive subscribers, hopefully on a daily basis.
You can ethically bribe your monthly runner ups, to bring a brand new, potential first time customer with them, whose 18 and over to your store.
For their chance to save X% off their very next two purchases, plus their chance to reach into your grab bag, for their chance to win some really cool prizes!
Stuff like, a $20-$50 dollar universal gas card, or a $20 -$50 grocery store coupon.
You know these type of relatively low cost, high impact marketing strategies, will definitely create some instant, positive word of mouth and mouse buzz, correct? And cause your social content to go extremely viral.
Just think of the double impression, these type of proven, low cost marketing strategies will have, on ethically bribing and compelling your current, extremely loyal customer base, to help continuously spread the word.
You Can Definitely Barter And Or Promote Your Well Developed Lead Generation Skills!
Plus, the potential first time customer, who visits your store on the “buddy plan.” And they witness them getting a chance to reach into your two tier ‘grab bag.’
And they see their friend, relative, spouse and or respected colleague, win a $50 dollar universal gas card, simply for bringing a potential first time customer with them, whose at least 18.
But here’s where you ultimately want to end up. You’d like all of your current extremely loyal repeat customers, who (either) own their own business/service and work for someone else etc.
You’d like to offer them free access each month, to a free 10 LB. bag of one of your best tasting gourmet coffees/teas in the winter, and some of your best tasting gourmet and exotic lemonade in the summer.
They’ll inexpensively expose (both) their extremely valued employees and customers, patients and or clients etc; to your great tasting beverages.
Keep Generating Massive Viral Exposure For Literally Pennies On The Dollar!
And you better believe, some of them will definitely want to know how soon they can purchase your great tasting beverages for themselves!
Don’t you agree? That’s why your resourced challenged small business, should seriously consider power marketing, over outrageously expensive, and dismally performing, traditional advertising methods. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
Just Start Pro-actively Moving Forward And Keep Steadily Adjusting As You Go!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
