Since Your Small Business Can Generate Marketing Leverage Why Pay For Advertising? Part five
Going into this fifth installment, of this ongoing series, hopefully, you’re now starting to better appreciate, just how much, strategic marketing leverage, is readily available to your semi to severely cash strapped, small business, correct?
And don’t forget, you can always throwaway an outrageous fortune, on dismally performing, cash and resource draining,traditional advertising methods.
The real question is, (two fold.) Primarily, why in the world would you want to? 
And can you really afford to keep doing so? After all, what if, as a direct result of a little strategic testing and closely monitoring, you were to become aware, of how a far less expensive,and or time consuming, non traditional marketing strategy, is readily available to you.
And it dramatically lowered, your upfront out of pocket cost by a size able amount. Wouldn’t this more than justify,the money and effort you invest, in order to become aware of it?
I sincerely hope so. Let’s have an even closer look under the hood, just to be sure.
Since There Is Definitely Some Bankable Marketing Leverage Opportunities Readily Available To Your Resourced Challenged Small Business! (Why Continually Waste A Fortune On Dismally Performing Advertising Campaigns?)
Before diving head long into the actual meat of this particular post. Have you ever tried to do any type of prolonged, cold calling of potential prospects?
If not, take my advice from painstaking personal experience, from way back in the day. It totally sucks! On it’s best and most rewarding days! (Thank goodness, I’ve truly been there, and done that!)
Since Your Financial Resources And Or Assets Are Semi Limited!(Doesn’t It Make Sense To Maximize Your Returns!)
But here’s the main point; Do you really have the time, resources and or patience, to try and build your business and or service, using such a time consuming, and incredibly painful process. Probably not, correct?
And by the same token, do you really have the money, to continuously throwaway a fortune on dismally performing, outrageously expensive, traditional advertising campaigns?
This being the case, you’re probably open, to inexpensively exploring (testing), some non traditional, proven ways of consistently generating, some bankable marketing leverage, right?
Ever Notice How Some Proven Ways To Promote Your Business Ultimately Save You Time And Money?
Case in point, as you recall from parts two & three, of this ongoing series. My buddy Anthony Haddad, of seoforjewelers.com fame.
His firm offers, affordable expert advice, in helping savvy entrepreneurs, (of all types), reach and maintain, top rankings, for various long tail keyword phrases, on the 1st and second page of Google.
And they’ve got a stellar track record of success, and extremely long, and ever growing list, of satisfied, VIP customers and long term repeat clients.
Who will gladly attest and verify the effectiveness of their top notch services.
In which case, they could spend an outrageous fortune, using traditional advertising methods, to make their target market aware of them.
Or, they can implement, some low cost, high powered, alternative marketing strategies, and earn a lot more long term, gross front and back end profits. For a whole lot less!Which approach makes more sense to you?
Do You Really Need To Hire A Fancy Lead Generation Service To Connect With Your Ideal Prospects?
Case in point. What if instead of spending tons of money, on outrageously expensive, traditional advertising campaigns of some kind.
My buddy over at seoforjewelers.com, inexpensively tested and periodically tweaked, the following, alternative marketing approaches.
First, they approached, some reputable, expert WordPress web designer, like maybe my Coach and Mentor, the one and only, Jupiter Jim Landers.
Customized Joint Ventures Are Definitely Proven Marketing Strategy!
Since Jupiter Jim routinely builds, state of the art WordPress and or paid memberships sites. And has various price ranges and accompanying packages, to fit practically any profit seeking entrepreneurs budget.
What if Jupiter Jim, offered, seoforjewelers, free website ranking analysis audits, to both his high end customers, and or high end, one on one consulting clients as a free special, limited time bonus.It’s a $299 dollar value!
Your Well Thought Out Email Marketing Campaigns Will Definitely Save And Make You A Bundle!
Or, what if, the high end, website designers and or PPC (Pay Per Click) account managers, offered seoforjewelers free, website ranking analysis audits, to their best, VIP customers, as free bonus gifts, during the major holiday season!
And or, as powerful free bonus gifts, valued at X. Simply for referring new potential business their way.And or for providing video and or audio testimonials etc!
Again, let’s say all of this non traditional marketing activity means, only about 30% of those, who accept the free audit analysis, end up becoming full paying customers of some kind, for Anthony’s firms services.Two things are likely to eventually happen.
Build Your Long Term Small Business Marketing Plan Around Providing Dynamite Customer Service!
1.) First: The initial seven out of ten, (or) 70% of the prospects, who-for whatever reasons- initially declined to become paying customers.Are still, now part of seoforjewelers, VIP, opt in email/mobile marketing list, correct?
Which means, they can and most definitely will, become part of their ongoing, follow up sales funnel process.
2.) Second: And periodically, whenever Anthony’s firm, needs to generate, some positive word of mouth and mouse buzz. And more importantly, some spendable cash,they can make, a extremely time sensitive, discounted price offer of some kind, to their opt in subscribers, can they not?
And ultimately, they’ll gradually convert, some of those VIP subscribers, into paying customers.Who can and definitely will, upgrade to even more expensive, customized services down the road.
They’ll also, eventually refer more business, (for pennies on the dollar!) Plus they’ll enthusiastically provide a video, audio and or written testimonial of some kind!
Don’t Make Your Digital Marketing Strategies As Difficult As Running A Marathon!
So of these proven marketing approaches. Would you rather, continue to speculate, with outrageously expensive advertising campaigns? And continually watch your hard earned money disappear!
Or generate some bank account filling marketing leverage! Which approach, do you honestly thinks, serves your resource challenged small business and or service best? You so got that right!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
Once You Start You Just Start Systematically Tweaking And Steadily Adjusting As You Go!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their
name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
