A proven marketing plan for small business owners & service providers is a must!
(Introducing Seven Simple Low Cost High Powered Ways To Out Promote Your Major Big Buck Competitors… And It Won’t Cost You A Fortune To Do So!)
So are you finally ready to discover one of the absolute simplest ways to blow your major competitors (of any size) away?
But especially your semi cash starved small business owners, (and semi cash strapped service providers), who let’s face it already, they merely aren’t all that marketing savvy, non are they?
So what is one of your small business marketing tools most potent, and grossly under used secret weapons secret weapons?
Its based on an incredibly simple, battlefield tested marketing plan for small business owners and service providers, who are serious and dedicated to achieving long term success. Not overnight mind you.
And what might this so called secret weapon marketing strategy be, you so skeptically ask?
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1.) Why it’s non other than inexpensively and consistently using some form of strategic A/B split testing of course. What else? Say what? 😀
Consider this for a moment. Both you and one of your major (on or offline) competitors have a list of 1,000 (or X number of) VIP opt in email/mobile marketing subscribers.
Your major competitor (who by the way), doesn’t see any value whatsoever in testing.
(In other words) they mistakenly believe that all they have to do (in order to make some money), is to simply start constantly bombarding their subscribers with various types of offers, and these people will just start robotic-ally shelling out the bucks! Yea right! 😀
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You on the other hand, understand there is definitely a little more to it than that.Right? 😀
So you decide to apply (just a little) of what your diligently reading about here (and of course) in other places,just to get a better idea of how to proceed.
2.) So you instead decide (to first) inexpensively A/B split test some of your main power headlines, (head to head) and you start out by sending 100 post cards (or emails) to your list with main power headline A and 100 post cards with main power headline B.
Strategically Tested One Main Power Headline Against The Other Is A Sure Fire To Discover Exactly What Benefits Your Best Customers Want!
(Technically :This type of side by side comparison approach is often one of your most effective strategies, for eliminating what’s not working as effectively as it could. And potentially saving you tons of money going forward.
Always Test And Carefully Track Your Results And Let The Only Real Vote That Counts Tell You Precisely What To Offer Them Next…
Hopefully, there will be a decisive winner between the two attention getting power headline approaches. Because your valued customers, who definitely know (better than anyone) else exactly what they like (or dislike).Correct?
They will inform you, based on how they respond, which approach (temporarily) takes over as the new champ!
3.) Repeat the process: Now what you do next is take your (temporary) winner, and pit up against the next 100 mail outs.
So that you’re not confused, you’re now up to 400 mail outs. The first 200 hundred were between main power headlines A & B. (Only after a decisive winner is determined.)
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Your next 200 mail outs (or emails) will now pit the winner of the first test vs the new challenger.
Again you’ll track your results and (only) if a decisive new winner emerges, will they’ll face off against the next new main power headline challenger. ( And so on etc.)
4.) Until you eventually have inexpensively (relatively speaking) of course tested you entire 1,000 ( or X amount of) subscribers. ( On or offline.)
You Can Instantly Create Maximum Marketing Leverage Whenever You Roll Out Your Best Market Tested Results!
But here’s the real point. After you have inexpensively tested 3-5 or ( X number of) main power headlines against one another, in a “performance based” head to head winner takes all slug fest.
5.) Now you’ll know without a doubt, which main power headline (and benefit laden P.S.) has the most positive effect on your specific customer base.
6.) Which means now the newly crowned reigning champ will get exposed to your entire list!
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Because you asked them (via inexpensive testing) and they told you based on their responses or lack there of.
7.) So you’ve just eliminated forever, a giant waste and covered a huge hole in your ad/marketing budget, because now you no longer have to guess which set of benefits appeal to at least 1,000 of your valued subscribers.
All by conducting a relatively inexpensive (when you compare it) to the big picture, series of less expensive tests.
Now That You Have A Much Better Idea Of What Your Best Customers And Long Term Clients Want…. Give It To Them Already…
Here is where you’ll start to systematically blow your competitors (of any size) out of the water.
Case in point: The next time that you mail out, (using either email or snail mail), an offer to your list of 1,000 subscribers, now instead of the previously dismal response rate of one or two percent, (which by the way) is the far too typical industry standard.
Bonus Tip: (Only because you are so totally worth it!)
Strategically Testing And Tracking Your Results Allows You Over Time To Increase Your Gross Profits While Simultaneously Lowering Your Up Front Costs!
8.) Instead your best market tested, main power headline now pulls an incredible 39% (or X)! Which means that while your major competitor’s lousy offline one percent (response rate) per 1,000 mailings, barely yielded them 10 people out of every thousand.
( Ten responses divided by 1,000 mailing pieces = a dismal response rate of just one percent.)
Which also means after you include the cost of type setting and postage, and let’s not forget the color copies cost!
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Unless they have an incredibly pricey product or service, their mailing (as usual) probably lost money or just barely, ( if they’re incredibly lucky) broke even!
On the other hand your same 39% response rate meant, that a staggering 390 people now respond, per one thousand pieces of offline snail mail sent! (390 divided by 1,000 pieces mailed = a 39 percent response rate!)
Which means that (even) if you were offering a low cost front end (meaning initial sale) product or service that cost just$37.00 dollars, you (or your competitors) just grossed a whopping $14,430 big ones!
( $37 dollars x 390 sales = a gross profit of (drum roll please…$14.430 big ones!
The Right Direct Marketing Approach Will Definitely Lead To Some Drastic Improvement To Your Bottom Line!
All because you read and applied that you should start inexpensively A/B split testing various segments of your sales letter(s), and sales process in order to discover precisely what your best customers and or long term clients want!)
And then start providing them with it.
9.) Don’t forget to subtract your postage and typesetting costs etc. ( And of course if you’re selling a digital product like an ebook or an online service of some kind.
Like a paid monthly membership- of some kind. You have just eliminated all of those traditional upfront cash draining expenses!)
And probably 93% of that $14,430 is cash money in your pocket! Hello!
Inexpensively Testing And Tracking Your Results Will Help You To Dramatically Reduce Your Long Term Costs… In Some Extreme Cases By As Much As A Whopping 50% Or More!
Hopefully, this incredibly simple and straight forward example has convinced you beyond any reasonable doubt, why you ought to be in expensively (and relentlessly) testing and tracking various segments of your overall marketing plans!
Because the overall results will more than justify the end results! Don’t you agree?
( And the best part is that your clueless major competitors are not, (and in some cases) simply refuse to do it!)
There Are Many Inexpensive Direct Marketing Strategies And Or Tactics Available To Any Semi Cash Strapped Small Business Owner And Or Service Provider!
10.) And remember, whenever you test, only change one variable at a time. This way you ensure that your discoveries are accurate!
After you discover which main power headlines (meaning -both your pre, and main and sub headlines) are bringing home the bacon. You are now safe to start rolling out your results to really start bringing home the big bacon, right?
Meaning- you now know what to really say on both your business cards, display, classified and yellow page and or solo ads etc!
You’ll know what to say to create a powerful instant buzz on your offline sales letters and your online lead capture pages etc!
It Really Isn’t Expensive And Or Overly Complicated To Consistently Generate Some Bank Account Filling Marketing Leverage!
And hopefully you are starting to realize all the incredible (long term) moneymaking leverage this will yield.
Simply because, if your past headlines used to pull only 1% (or ten ) lousy responses out of every 1,000 pieces mailed, and now your averaging 390 responses (or more!) per 1,000 pieces mailed!
And your smart enough to start using that same (market tested) approach on your business cards and yellow page, banner and or mobile marketing ads etc.
The overall net result is, you’re going to start earning a ton more income, for a whole lot less money! Right?
Consistently Put These Entrepreneurial Ideas To Work For You And Watch Your Bottom Line Gradually Grow!
And (soon enough) other top industry heavyweights are going to start offering you big money and tremendous long term back end JV ( Joint Venture) opportunities, to teach (them) and their industry your closely guarded money making secrets! Guaranteed!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
