So you’ve finally decided to get serious, and strategic and start effectively utilizing one of the many reputable, paid email service providers, right?
Good for you, because now, you’ve just moved ahead of at least 85% or more, of the other online marketers, who -even though – they at least have their very own, self hosted WordPress websites sites and or blogs. Imagine their dire situation for just a second.
They go to all the trouble and ongoing expense, of consistently driving semi qualified, albeit-semi cold first time targeted traffic to -either-their state of the art WordPress website and or blog.
Not realizing, (on average) a staggering 99% of all first time visitors to your blog, or e-commerce site,but especially your sales page, are simply not there to purchase anything, just yet.
So if the only option they’re given, is to either buy something or leave. Guess which choice, (on average), at least 99% of them will quickly decide to choose?
Bingo. So let’s put you in the position to profit from this all too common occurrence.While the vast majority of your major online competitors continue to struggle,and not really know or understand why.
So What Is This Offline Dating Concept Which Works For So Well For Email Marketing Too?
So imagine this, after months of going back and forth in your mind, and tossing and turning, and literally driving your already questionable blood pressure and stress levels up.
And after constantly being reassured by -at least- a gazillion of your closet friends, family members,employees and or co-workers etc.
You finally decide to take the plunge, and upload your most recent photo, to one of the many popular, online dating sites.And put the finishing touches on your profile, for at least the third time.
And after -what seems- like an eternity of a gazillion and a half non interesting responses.You finally get a hit, which turns out to be, far more than just someone to occasionally text and or -periodically- talk on the phone with.
Big congrats! See what a little patience can do? So after a ton of text messages, and late night, early morning phone calls etc.And talking over skype, the two of you -finally-decide to take the next step, and finally meet in person, for an early dinner, ‘lets get to know each other a little better’,non threatening very first date.
Now imagine your complete shock,disgust,complete surprise and utter disappointment, when the following, totally unbelievable and totally unexpected situation fully unfolds!
Your Email Marketing Strategies Will Be A Whole Lot More Profitable Once You Start Speaking In Your Own Unique Voice!
So here you are, you’ve gone out and purchased this really nice out fit, and now the big moment arrives. Picture this -if you can. You’ve arrived a little early and you’re sitting at the table, waiting semi patiently for your date to arrive, (hopefully) in the next ten minutes or so.
When out of the blue, you get a last minute text message from them. And to your complete shock and amazement, they casually inform you, they can’t make it tonight, but (not to worry!), because they’re sending a stand in date in stead! Say what?
That’s right, a complete stranger,who you know absolutely nothing about!But far more importantly, you have (or had) no intentions of meeting this person for a date!
Let alone do so, at the last minute! So you pretty much have a pretty vivid picture of what’s just taking place, right? So what -if anything-, does any of this have to do with successful email marketing strategies and or tactics etc.You so skeptically ask?
Your Small Business And Or Service Will Continue To Struggling If Your Email Marketing Campaigns Are Constantly Missing The Mark!
Here’s the skinny. You decide to enter your name and best (primary) email address, in order to opt in, so you can receive, what you perceive to be, some ‘how to’ problem solving information, from an online marketer.
And what do you get instead.You get a copy & paste (word for word), email swipe, from some extremely popular, big name guru and or guruette, whom, you either never opted in to receive, and or you never intentionally decided to be on their opt in email list.Bingo!
And to make things even worst, the marketer who’s list you did originally opted into, never bothers to try and establish their own unique voice!(It’s called “branding” for a reason people.)
Instead, they think, (just like the offline example), they can send a stand-in- date for themselves, and not actually have to personally be involved, and somehow, things are simply going to magically work out. Good luck with that.
Because you’ll be extremely hard pressed, to get any further engagement, into your email marketing follow up process.Makes sense, right?
That’s the ‘dirty little secret’, you definitely need to know about successful email marketing. It’s most definitely, one of the major online marketing mistakes, you definitely want to avoid at all cost. Don’t you agree?
Being Your Authentic Self Is A Proven Marketing Strategy!
Let’s be clear, there is absolutely nothing wrong with (you or I), being influenced by a highly successful online marketers email marketing strategies.
But don’t simply copy & paste their (supposedly) winning email subject- and or offline main power headlines, and or body copy, and P.S.’s word for word!
Instead, inject (re-write) them in your very own unique voice, because that’s what your subscriber originally signed up for, and it’s what they expect. Don’t you agree? P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Were you peaking over my shoulder when I was raging about my emails this week Mark?! Seriously, over the past 2 weeks, I have had a slew of the exact emails you described so obviously my email has been “shared” somewhere along the line. It’s easy enough to unsubscribe, but I hate having to waste the time. Anyway, you are so right about how the right kind of communication.
There is one person I subscribe to who occasionally does some collaborative work but rather than sending a pitch on the product or service or allowing them to contact you directly, he produces these cool “introduction” videos where he explains who his contact/friend is, why he recommends them and why you might be interested in what he has to offer. It makes ALL the difference!
Marquita Herald recently posted…The Problem of Settling for âGood Enoughâ
It’s so true M!
Sadly, I think one of the main reasons, there’s so much copy & paste
fever online, is too many wannabes, are looking for the “easy button” online
business model.
That’s why, in just 90 -120 days of semi consistent blogging and or
video blogging, they simply abandon their blogs, and move on the next
so called, “easy way” to finally make it success-ville!LOL!
Always nice to see your pretty face M! Thanks so much for taking the time
and sharing your extremely keen insights! I truly appreciate it!
Mark Newsome recently posted…How Your Cash Strapped Small Business Generates More Customers For Less Money!
Hey Mark! I love your story here, Wowsys, so simple HUH? Of course I did reuse a few emails that were prewritten for my company but I did add my spin to them. So I guess I will not be sending out a blind date to anyone hehe
Great Share! You sure made it easy to understand how this offline dating concept works well email marketing!!
Thanks
Chery :))
Awesome Chery!
Because let’s face it already! No one opts in to
our list, simply to be offered up to another marketer,
whom we no virtually nothing about!, Right?
And like you said, you put your own spin on those emails, which i exactly what
we have to do! Great job!And continued success!
Mark Newsome recently posted…Why This Simple Offline Dating Concept Works So Well For Email Marketing Too!