As you previously discovered in parts one & two of this ongoing series about “how to” strategically use low cost, high powered contest and giveaways to out promote your major competitors, reduce your overall -traditional-advertising cost and create long term customer loyalty to boot!
Entrepreneur, without a doubt, the effective use of contest and giveaways fits the bill perfectly. Because for one thing, using them helps to generate that all important positive (on and offline) positive word of mouth and mouse buzz!
Plus, it gets those tweets and Facebook fanpage likes coming in droves. And that’s not necessarily a bad thing now is it?
Three More Battlefield Tested Ways To Strategically Cash In Using Contest And Giveaways To Generate Maximum Profits!
Picking up where part two of your series left off. You are going to systematically leverage other local small business owners and or service providers extremely valuable employee/associate base, in order to generate maximum gross profits!
For literally pennies on the dollar, as compared to the more outrageously expensive traditionally wasteful and non productive conventional advertising methods. Using the following three incredibly simple, low cost, high powered marketing methods. But before you delve into that.
The other really savvy thing you’ll attempt to do on an ongoing basis, is to invite several of the most popular radio hosts in your local area, to come down, grab a plate of ribs, bring their staff and you’ll supply all the ribs, wings, side dishes and soda/beverages etc!
And let them periodically broadcast on location at your spot! And they can be live on the air inviting their listeners to become first time customers and that’s “how” you start your marketing funnel! Perhaps, that entire concept will be covered in an entirely separate post (part four perhaps.)
In any event; have a look at three more proven methods to help you make more money!
1.) Battlefield tested strategy # one: Find out where your wife and or significant other gets their hair done asap! And the next time your spouse or significant other is scheduled to get their hair/nails done etc.
You get the hair salon owners permission to provide $100 dollars (or X amount) of dollars worth of free ribs, wings, side dishes and sodas/beverages etc.
Plus have your spouse bring maybe 50 special 20% off your first purchase-new customer only- VIP discount coupon cards with her! And then she’ll approach the hair salon owner about using the cards (going forward) as free upsell bonuses to give her best customers and clients, that spend just X amount more!
Plus, (if the hair salon owner) agrees, they automatically get a “lifetime customer” discount percentage of X % off every order from now on, as long as they agree to help promote your business, and of course your spouse or significant other, pays nothing or next to nothing for their hair/nail care going forward! (Or they get an extremely generous discount!)
2.) Battlefield tested strategy # two: Next, if your kids or any of your valued employees and or associates have kids active in little league, then you’ll throw in x amount of free (or deeply discounted) ribs, wings and sodas/beverages etc!
Provided, they’ll pass out your new first time only VIP discount coupons to the parents!In fact, you’ll gladly create special laminated cards exclusive for all the parents that actively participate in the league, by attending the games.
3.) Battlefield tested strategy # three: And finally…approach any of your employees and or associates, or relatives that have kids in a local day care center, if your kids aren’t.
And (if the day care owner(s) agrees), you’ll also gladly give all of their employees “laminated annually renewable lifetime VIP” discount coupon cards, that they can renew every year for just $2 dollars!
As long as the day care agrees to periodically (say) once every 90 days or so, they agree to pass out your x% off new customer only discount coupons to their customers!
You’ll sponsor birthday parties for their employees, for huge discounts etc! Think about the long term massive potential exposure to tons of potential long term repeat customers!For literally pennies on the dollar.
Well, hopefully you get the point. And more importantly, you see “how and why” contest and giveaways can and should be part of your long term marketing strategy? Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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Mark, it would seem we have a similar mindset and strategy about getting our clients to work with the people in their space/niche/community, collaboratively.
P.S start pinning your videos to Pinterest 😀
PPS.
Fantastic Stacey!
Thanks so much for stopping by and showing some love! Your blog is definitely the bomb by the way! And you’ve definitely
got the creative “Think outside the box” marketers mindset! I definitely learned some new creative twist simply exploring your thoughts!
I’ll definitely be bookmarking and sharing more of your expertise with the world! Keep in touch and by all means, please do stop by more often!