How Simple Contest And Giveaways Equals Big Profits!Part Two
As you previously discovered in part one of this series about “how to” strategically use contest and giveaways to consistently generate an additional 25% more gross profit, without going broke while you do so.
It was brought to your attention “how and why” you need to ethically bribe/reward the top twenty percent of your extremely loyal customer/client base, in order to inexpensively and consistently make more money.
And in the process, create an incredibly long term loyal customer/client base, for literally pennies on the dollar. As opposed to constantly spending a fortune on the outrageously expensive traditional advertising methods.
Three More Potentially Profitable Reasons Why You Definitely Need To Make Contest And Giveaways A Part Of Your Long Term Marketing Strategy!
Case in point: picking up on the long term customer generating strategy -previously- laid out in part one: place two fish bowls on your counter (if there’s ) room of course. And one is for individuals that spend over X amount and the other is for local small business owners and or service providers.
Suppose (after) a little inexpensive price testing, you discover that individuals that spend over $25 dollars and businesses that spend over $35 dollars, generate the best price response.
Meaning, those two price points, gets your best customers to spend more! So any customers, be they individuals and or small business owners/service providers, that spend at least that amount, they both automatically get to reach into your “VIP instant winners” fish bowl.
And they can win some rally cool -positive word of mouth and mouse- instant VIP savings coupons. You know the drill; things like, 20% off their order or one large free soda, or 15% off their next three orders etc.
And of course, at least two of your instant VIP discount coupons will be an 80% percent off savings coupons! And the other will be a congratulations your order is free discount coupon!
Ethical Bribes Equal Long Term Customer And Client Loyalty!
Can you say twitter and or Facebook? Because you better believe they’ll be all over social media sharing the good news! Don’t you agree? But here’s where you can take these proven marketing strategies to the next level or two.
Make sure your local small business owner/service provider customers enter your monthly free drawing,(as well) in order to win a large order of a combination of ribs and wings and side dishes etc.
And just for the sake of example, let’s say it’s $60 dollar value. Plus, you’ll include two large free sodas (of their choice), if they pick it up themselves, it’s free! Otherwise they only pay the ten dollar delivery charge.
But here’s the thing, you’ll include at least ten -first time only customer- VIP discount cards, and the business owner can give them away to their employee/associates as they see fit!
Just make sure each one is time sensitive date stamped, for no more than ten days out or they expire worthless! But offer a really nice -new first time customer only- discount of 25% off their first order!(No minimum purchase requirement.)
And you best believe a certain percentage of them will convert into repeat long term customers! For literally pennies on the dollar! That’s a really simple way to profit long term from contest and giveaways! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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