The short sales in New Jersey residential specialist.
(And Make A Fortune In The Process!)
Who else wants to discover how a savvy short sales in New Jersey Residential specialist, uses powerful free 90 minute introductory workshop series, in order to create a ton of new business for a fraction of the traditional cost.
And consistently out promotes their major competitors! And so can you.
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Try this one on why don’t ya. One of New Jersey’s most successful (and creative ) think outside the box residential Real Estate sales professionals (a female by the way.)
Decided that she would use her incredible and extensive expertise to cash in big time by helping out, (more like ) rescuing a certain percentage of her targeted niche market and simultaneously cash in as well.
Upon doing a little research she quickly discovered that a staggering 45% of her long term potential customer base was made up of men & women who at one point or another decided to try and sell their home, on their own, without using a licensed realtor.
(Typically ) their first home, by using the ” For Sale By Owner Method”. In order to try and save a few bucks!(Isn’t this always the case? 😀 )
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And because this perennial leader board Superstar truly understood the end game, she developed a simple (yet truly) ingenious way to get in front of an avalanche of potential on & offline traffic, and cash in big time for peanuts.
Here’s how. Her meticulous research stats also disclosed to her that on average, for every 100 people (especially) busy professionals, which also just happened to make up about 65% of her typical customer base. 😀
For every 100 people that attempted to sell their home on their own, (meaning without) the use of a licensed Real Estate sales professional.
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On average ( are you sitting down?) A staggering 67% (or 67) people would quickly discover (much to their dismay) that in just eight short weeks.
Or to be more exact, that in just two short months. They were too far in over their heads and really didn’t want to be bothered and guess what they did? You got it.
They broke down (usually) in complete frustration and decided to list with an experienced Realtor. Who specialized in the process.Bingo!
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Upon discovering this eye opening stat she put her think outside the box creativity to work and here’s how, (and it’s just) one proven way to put your clients needs ahead of your own and ultimately cash in big time as a result!
She immediately began to sponsor (once a month) a powerful free three part 90 minute Introductory workshop series entitled: ( are you sitting down?) “How To Sell Your Home For Full Price! (Without A Realtor!”) Say what? 😀
Yep! Now let that sink in for a moment! No she hasn’t lost it. 😀
In fact you might say she found it! Big time!
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And of course in the free workshops description it was (of course) prominently displayed that she was Jan Jones (not her real name of course) Licensed Real Estate Sales Professional!
Needless to say, this extremely marketing savvy approach not only raised more than a few eyebrows, but also caused several potential “For Sale By Owner” customers to attend her free workshop series, just so they could try and discover the method to her marketing madness!
The net result is, her free workshop series quickly filled up with her typical (and ideal) potential long term customers and clients. Bingo! 😀
And she (brilliantly) explained to them her long term reasoning for this particular free workshop series.
And it was simply this: she knew (big time) that on average for every 100 people (translated) complete amateurs that attempted to do what she was professionally licensed and expertly trained to do.
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Recent statistics has proven overwhelmingly that a staggering 67% or more. (Or 67 ) potential new customers and long term clients would simply not be able to get it done!
And she was also banking on the fact that a certain percentage of them were sure to turn to her to help them out.
Because she had painstakingly taken the time in her powerful free three part 90 minute workshop series. To show them the step by step nitty gritty details.
(And parts two and three of the series were conducted via 90 minute online webinars, that way each original attendee could invite others as well! Told ya she was sharp!)
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So let’s be clear here. Just like the headlines says; she pulled back the proverbial curtain in her highly in depth three part mini series and in many cases, even before the final workshop ever took place.
Many would be ” Do it yourself-ers”) had already realized, just how involved and complex this entire process truly was, and knew they needed a true professional and of course it was already abundantly clear, who they needed to get in order to get the job done right! 😀
So the net result was (is) ole Jan constantly dominated the leader board in sales each year, and has( and continues) to win award after award for top sales rep for the month,quarter, the year etc! You go girl!
Her powerful free three part mini workshop series, ( a $497.00 dollar value by the way!) garnered her an absolute ton of local free publicity!
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( And of course) that also means she’s also now a much sought after big time marketing consultant, conversion and sales copy writing specialist as well!)
Both the local TV news and extremely popular radio shows constantly have her own as their residential Real Estate home selling expert! (A Short Sales Specialist guru consultant as well!)
And as a result of her featured articles, blog posts and free” how to” special reports and audio files etc; her online presence is constantly growing as well!
How To Get Paid What Your Truly Worth By Freely Demonstrating Your Expertise….
And she’s also helped a few non competitors in other industries create knock off free workshops in their respective industries as well!
(They pay her the big time hourly (and back end) Joint Venture consulting arrangement fees to help them put these simple, (yet) proven and oh so profitable marketing secrets into use!)
Her marketing expertise has helped previously struggling expert licensed carpenters go after the do it yourself-ers, in their industry, who think they can build their own decks or add additions (on their own), or build their dream homes (without an expert) etc.
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And once they discover all that’s truly involved in the entire tedious process, they run for the hills! 😀
And of course (as Jan) rightfully predicted, they’ll turn to the real professional, that being the licensed and experienced Carpentry pro!
So which (of several) powerful marketing lessons can you take away from these vivid examples? Of how a successful ‘think outside the box’ short sales in New Jersey residential home selling specialist, used to cash in big time,by being attentive to the real needs of her particular market niche.
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Simply this; make sure that no matter what form your laser targeted, free lead generation info takes.
You truly (over) deliver on value! And the rest will pretty much fall into place for you! Provided you put your customers and clients real needs ahead of your own!
Your Must Complete Homework assignments are:
1.) If you truly got value out of this why not Tweet this! Or Google Plus it if you like! Thanks!
2.) List at least two simple low cost ways that you can provide greater service to your valued customer base in the next 30 days or less! And of course share your discoveries right here! Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
