Your information marketing plan template needs to a proven model!
( To Get Their Fare Share Of The Multi Billion Dollar Information Marketing Pie!) And How You Can Too!
As you just learned in Part one of this series about strategically cashing in on the multi billion dollar a year, ‘how to’ information marketing pie business model.
There is an absolute enormous amount of untapped long term profit potential currently buried in your business, product or service, just waiting to be discovered.
Don’t you agree? The real key is for you to develop a solid information marketing plan template, that you can use over and over, as you strategically scale it up.
The key is for you or someone in your organization to simply recognize and start to benefit from it.
All businesses (even yours), no matter what type or (current) size that it is, has incredible untapped, long term back end income generating potential.
You Can And Should Be Either Another Business Owner Or Service Providers Back End Or Vice Versa…
Believe it or not, some extremely small companies grew into multi million dollar operations, as a direct result of strategically developing powerful and well thought out back end marketing strategies and or tactics.
So picking up where Part One left off. Let’s suppose you work directly with Robert Kiyosaki & “The Donald” – Donald Trump or you personally know someone that does. (FYL!)
( BTW, that’s short for Flap yo lips! 😀 )
As some of you may already know, the two of them have recently teamed up and are conducting a National “Wealth Creation Tour” of sorts.(This strategic alliance was officially formed long before “The Donald” decided to officially enter politics. 😀 )
( And as to be expected they are selling a ton of Investment & Educational products, courses and services in the process.And basically following and implementing a proven marketing plan template.)
The Real And Easier Way To Consistently Make More Money Is To Add More And More Value To Your Target Audiences Lives!
That’s not the real name of their tour by the way. The point is, as they tour and conduct these elaborate workshops.
They like any other promotional company has their fair share of upfront out of pocket fixed expenses. ( And competition as well.) Do they not?
They have to pay for huge display ads that appear in the local newspaper pre- promoting their events.Right?
Constantly Be On The Lookout For Some Previously Untapped Ways To Add Entry Portals To Your Sales Funnel!
They routinely pay for rather expensive -prime time- radio ads, (even though they both) do more than their fair share of local radio & TV appearances before these events take place. 😀
And of course they pay for local cable, prime time TV (30 minute) info – mercial spots, that also pre promote these one day free & paid workshop events.
They obviously need large hotel conference rooms.
And they pay top dollar for both hotel and air fare, and local traveling accommodations, (such as first class limo services ) to and from these events.
And also pay handsomely for their enormous support/sales staffs which help professionally coordinate all of these and other activities.
One Of The Keys To Successful Long Term Joint Ventures Is To Look For Ways To Help Your Business Partner(s) Be More Successful…. And You’ll Both Win..
The real point of this type of thinking is; as you look for creative ways to help your JV (joint venture)partners be more successful (without) hurting yourself of course.
This type of thinking outside the box can (and will) lead to some tremendous long term opportunities for both of you.
For ex; since “The Donald” and Robert have a ton of upfront, semi fixed expenses.
Here are three simple, (low cost) and semi creative ways that my (or your) 160 page ‘how to’ text could help them lower some of their enormous upfront expenses.
And thus raise their overall bottom line gross front or back end profits.
The Closer You look You’ll Always Find Some Creative Ways To Generate Some Potentially Bank Account Filling Marketing Leverage!
A.) Since my text deals in a highly “niched” area of Real Estate investing financing, “The Donald” perceives right away why it makes sense to sell the text via, an in expensive CD-ROM, as part of their back room sales, in order to create instant upfront cash.
And systematically help lower their semi fixed, upfront out of pocket cost. 😀
B.) He can also A/B split test this approach against approach A above by offering it as part of his free bonus package valued at X.
(Say a $297.00 dollar) package to everyone that stays for the entire free two day preview event.
This Is Why It Definitely Doesn’t Hurt To Develop Some Non Complicated Creative Marketing Strategies!
Because whether you realize it or not, one of the biggest problems these promoters constantly have, (including The Donald & Robert) is the enormous fallout or attrition rate to these live offline events.
Meaning – on average (at least) 50% or more of the people that attend day one, will not return for day two! Ouch!
So even though they (meaning the promoters), are still financially on the hook for all the enormous upfront advertising, and promotional costs and hotel conference room fees and ongoing support staff costs etc.
On day two these presenters will be trying to market their various courses, products and services to half as many people! (Not good!)
So “the Donald” and or his competition should welcome a few low cost strategies to help them retain more bodies in the seats! So that they can ultimately sell more courses, products and services etc.
No Mater What You Definitely Need Some Type Of Basic Marketing Plan Or Blueprint!
C.) They can offer the inexpensive CD-Rom version of the text as part of a special free upsell bonus package worth X. ( Ex: $397.00 dollars) to everyone that spends at least $497 (or X) and pays by credit card or pays cash. 😀
In other words by rewarding those that pay either with cash or by credit card, they avoid and reduce their chances of being stiffed by bad checks! 😀
Bad checks ( as an industry standard) probably accounts for 5-10% of their out of pocket expenses. 😀
Look For Low Cost Creative Yet Practical Think Outside The Box Ways To Help Your JV Partners Lower Their Expenses And You’ve Probably Just Created A Potential Profit Center ( Or Two!)
Bonus Strategy:
D.) Since “The Donald” and Robert have no problem lowering their overall bottom line expenses.
They should also be open to an incredible passive back end JV (joint venture) opportunity, that will also potentially put a ton of money in their pockets. 😀
They use their enormous clout and influence, to reach out to a few of the really big time players like “Entrepreneur Magazine” and “Income Opportunity Magazine” etc.
And make the following JV arrangement, whenever those players send out any offline orders, “The Donald” has arranged for my CD-Rom text to be included in their outgoing mail as a special “OTO” (One Time Only) offer!
These Are The Type Of Battlefield Tested Strategies Which Can And Definitely Will Build A Potentially Profitable Marketing Funnel!
Meaning the recipients can order the digital version of the text for just $27 or X amount of dollars.
The magazines keep 100% of the initial front end profits, but yours truly will gladly JV share 50% of my back end profits with Donald & Robert!
So they’ll gross half of whatever my commissioned only “Bird Dog” brings me, as a direct result of getting a hold of my text through this magazine’s list! 😀
Each worksheet they submit will have a special key code, (in essence an ID number), so the institutional investor, (and myself) knows where each lead came from! 😀
It acts as a glorified affiliate code. But here’s the real point.
Are You Starting To Truly Appreciate Just How Many Potential Money Making Creative Marketing Opportunities Are Actually Available To You!
All this (on & offline) activity will create an enormous commissioned only, (National) and quite possibly International sales force for free!Will it not? 😀
And a freaking ton of social media buzz as well.
And even though only a measly two percent of them, (or less) will ever be of any real long term value!
That still works out to about 5,000 people consistently, (both) faxing in their worksheets and submitting them online 24/7!
The average deal has a built in spread of of $750.00 dollars. And the commissioned only “bird dog” rep gets, (in this particular example only) $350. dollars. ( Or 50%) and you know who gets the other half or $350. dollars or X. 😀
Who Says You Can’t Start Small And Use Battlefield Tested Direct Marketing Campaigns To Systematically Scale Up!
Which means Donald & Robert’s passive back end is worth, (on average) $175 dollars per deal that get’s closed! 😀
Times all the commission only “Bird Dogs” their efforts can ultimately help us create! This is the long term, money making potential, available when you follow a simple information marketing plan template.
And you too can cash in big time! Even if you don’t currently have your own business, product or service. Say what? 😀
Just by spreading the word within your own personal and or professional circle of influence, and bringing one of the major players to the table!
You’ll receive a nice passive (potentially) gigantic income! Just because you or someone that you know (knows) a player! Not bad!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
