Seven powerful direct mail tips the ultimate insiders use to make lots more money!
(And So Can You!)
Since your eyes are here, it’s understood that your ready to discover at least seven proven direct mail tips, correct? And you’re ready to roll out the big guns, cut to the chase and make some more money via direct mail selling, correct?
Good. Because you’re in exactly the right place. But first, let’s preface something here. Just because you mistakenly decided to target the wrong audience using relatively inexpensive direct mail, doesn’t change a thing!
Meaning- if the people (potential prospects) that your mailing to, simply have little or no interest (whatsoever) in whatever you’re attempting to market to them, then just because you sent them a low cost snail mail postcard, instead of an email or offline sales letter etc.
They still won’t buy!
Your Proven Direct Mail Tips Are Secondary To This!
(Extremely Important Fact Of Life!)
Entrepreneur, you’ve got to ask (and answer) this very important question upfront, before you invest a single penny in any marketing campaign. Is the product or service that you’re attempting to market to this specific target audience, really important enough to them, for them to spend their hard earned money on it?
And what proof do you have that they’re currently spending any money on it? Case in point: on average, somewhere between 90-98% of you reading this particular post, are strictly casual take it or leave readers (more like skimmers!)
That being said, it’s the remaining ones, that these educational post are actually written for! Because you’re more than committed enough to do one of three things consistently!
A.) Become valued long term opt in subscribers! Thanks!
B.) Purchase affiliate products and services, on both the lower & upper end price points! Thanks!
C.) You’re more than willing and able to invest in more personalized, customized (ongoing) one on one power consulting. Thanks!
The rest, will periodically stop by when and if they can, and if they don’t stop by in a while, oh well! That’s simply the way it is!
Start Applying These Seven Powerful Direct Mail Tips And Watch Your Bottom Line Dramatically Improve!
1.) Stay away from trying to be clever in your direct mail marketing campaigns! Look, at best you’ve only got 3-5 seconds, to capture your intended prospects attention! With your main benefit orientated power headline(s.)
And they don’t care about (so called) award winning visuals! If you’re actually trying to generate more leads and sales etc. Then forget about focusing on pricey fancy layouts! Or being creative! Instead focus on exactly what it’s going to take to get a certain percentage of the recipients of your mail piece, to take the specific action(s) you want!
2.) Just because you drop something in the mail (correctly addressed) to your specific target audience, doesn’t mean their going to actually take the time to open and read it! And the same holds true for sending (either) automated and or broadcast emails!
Lots of snail mail (every single day) gets sorted while standing over a trash can! And even more emails (everyday) gets deleted unopened! The point is, please don’t delude yourself into thinking, that your target audience is crazy about hearing from you, strictly for the sake of it!
Because unless you’re helping solve their most pressing needs and or supplying a product or service, they simply can’t do without. They simply have no use for us!
3.) To make sure you snail mail (at least) gets opened, always use a regular stamp as opposed to using postage meters!
4.) And stay away from blatant over the top (so called) “teaser copy!” Because it simply telegraphs their about to be solicited!
These Proven Direct Mail Tips Will Separate You From The Pack!
5.) You also want to avoid using mailing labels for the exact same reason! And far too many times, your name and or address is misspelled, which indicates, these labels more than likely were generated, via some type of compiled list(s!)
6.) If you’re a small business owner and or service provider, try t avoid using your company name on the outside of your envelope (unless) you’re sending a bill to existing customer and or clients.
Otherwise, just provide your return address on the outside of the envelope (Unless, of course your state or local laws state otherwise!)
7.) And finally…Don’t ever presume that you’re the only pebble on the beach! Meaning- the fact of the matter is, (you & I) actually have very little of your potential prospect’s time!
They’re constantly being bombarded by hundreds of TV & radio ads, email,snail mail and aggressive telemarketers etc!
And quite frankly, they’ve had it up to here! So you’re solution driven marketing pieces (no matter) how you promote them, must cut through all of the daily marketing noise!
So whenever you’re using direct mail. You apply these seven proven direct mail tips, and you’ll certainly be on your way! Don’t you agree?
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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