Seven Incredibly Simple Reasons An Effective Email Marketing Strategy Makes Sense!Part Two
As if you needed to be convinced any further, but practically any business, (small) and or otherwise.
And it also doesn’t matter, if you’re an extremely savvy service provider of some kind either.
Whatever your particular case happens to be, proactive email marketing, to some degree or another, should definitely be and or become an extremely active part, of your long term marketing plans.Don’t you agree? The long term savings notwithstanding.
Because remember, just from an organizational standpoint, a reputable, paid email mail service provider, allows you to systematically keep in touch, with your best potential customers, patients and or clients etc.
(And of course, periodically communicate with your paying customers, patients and or clients as well.)
Because, just depending on where they are, (at any given time),in terms of your particular sales funnel, they will automatically receive, the right message, in precisely the right order, each and every time!
So there’s nothing for you to personally try and keep track of, because this fabulous piece of paid software, does it all for you! (For one initially low monthly price of X!)
And the vast majority of the reputable ones, gradually increase your monthly or quarterly rates, as the size of your opt in list steadily grows.
Who’s Still Not Totally Convinced There Are At Least Seven Bare Bones Minimum Benefits To Strategically Using Opt In Email Marketing Campaigns?
Again, before revealing, (potential) benefits four through seven. Be sure, you interchange the phrase opt in email, with mobile marketing as well!
Because (true enough), in some particular situations, (as you’re about to discover), your business, and or services long term potential gross profits, might be better served, through the strategic use of some (highly responsive) mobile marketing strategies as well!
Simply because typically, your mobile marketing message, will (at least be opened), within three short minutes of being sent!Or less.
And we both certainly know, that’s not always the case, when sending an opt in email message of any kind, correct?
So with that as our back drop. Let’s consider the four remaining, potential benefits of implementing, an effective email marketing campaign.
Entrepreneur Under The Right Circumstances An Effective Email Marketing Campaign Is The Key To Additional Gross Profits!
So let’s have a look at these four remaining, potential benefits, and or reasons “why”, you gotta finally get serious, about implementing, some type of strategic and systematic, email marketing plan asap!
4.) Reason # four: Entrepreneur, as you are no doubt, already aware, having your very own, (and hopefully) constantly growing, opt in email list.
This gives you the opportunity, and the option, to drive highly targeted traffic, to your state of the art WordPress website and or blog, without having to rely on the kindness and or generosity, of any of the major search engines.
Think about that one potential, major advantage for just a second. Let’s suppose you’re a successful chiropractor, with a thriving practice of 1,000 local patients.
And you publish a blog post, on five relatively inexpensive, little known alternative medicines, to use to combat mind numbing migraine headaches.
And you also send a link to your blog post, to your subscribers. And 150 of them (or more) forward it to a friend, relative and or colleague, that has similar issues.
And one of their friends, (turns out), works for a nonprofit organization,(that has an online ezine) with 38,000 subscribers! And they decide to link to your post as well!
Google had virtually little or nothing to do, with all the targeted traffic your blog post, (and any future blog posts) eventually receives, plus all the social shares as well! Correct?
A Well Thought Out And Implemented Email Marketing Strategy Will Put You light Years Ahead Of Your Major Competitors!
5.) Reason # five: This next major reason/benefit is potentially huge. Let’s say you’re a local furniture concern. And you start strategically building your opt in email list, by offering a monthly free drawing, for a chance to win a 10,000 dollar master bedroom and living room set!
And second prize, is the exact same thing, only it’s worth $5,000 dollars! And now, after three years of running, this incredibly popular monthly free drawing, you now have a grand total of 39,567 active VIP subscribers!
And you desperately need to liquidate some profit draining excess inventory asap!In order to make room this years models!
Entrepreneur, “why” spend an outrageous amount of money, on traditional advertising mediums.
(Like your major competitors do!)When at least 95–97% of the individuals being exposed to your conventional newspaper, radio and or local TV advertisement, have little to no interest whatsoever, in your products and or services!
Instead, you can and definitely should, “ethically bribe” your VIP email/mobile subscribers, by surprising the first X number of customers through your doors, that bring a brand new potential first time customer with them, whose 18 and over!
Provide them $50 dollars in gas card coupons, and $50 dollars in local grocery store coupons! And provide the guest with a $20 dollar gas and grocery store coupon!Since neither one will be expecting it!
You can well expect, their social media accounts will be ablaze with activity!Right?
We’ll cover the remaining two potential benefits in part three, so we can further explore (potential benefit/reason) # five. Okay?
Your Small Business And Or Service Will Literally Explode When You Get Really Good At Effective Lead Generation!
Case in point: Let’s presume, (each time) you and or your major competitors, use either local TV and or radio, in order to generate brand new first time customers.
Typically, your cost per lead is somewhere between, $375 – $475 dollars each! Ouch! But when you send your opt in email list, of 39,567 VIP (or X) number of subscribers, your “broadcast” email “Alert” message.
And 34% (13,452) of them open it, ( 39,567 x .34% = 13,452)and, over the next 14 days, 1,517 of them (either) visit and or purchase from your blog, and or physically visit your showroom.
And 35% of them bring a potential brand new first time customer with them! (1,517 x .35% = 530) potential first time customers!)
And you also “bribe” every customer, that spends over $700 dollars, ( or X) with an additional $100 dollars, in both gas and discount grocery store coupons!
See Why A Little Strategic Email Marketing Campaign Is Simply A Must?
Ladies & gentlemen, you know they’re gonna spread the news like wildfire!Correct? 😀
And let’s say you also reward, the top three spenders, with $500 dollars (in their choice), of either $500 dollars worth of gas cards and or local grocery store coupons, and $250 dollars for the person that spends the second largest amount! 😀
And $125 dollars, for the person that spent the third largest amount, over the entire 14 day period!And remember, the furniture concern, knows only too well, their ideal customers, total lifetime customer value, is somewhere around $15,000 dollars, over the next five to seven years!
Your Effective Lead Generation Strategies Can Definitely Lead To Some Untapped Marketing Opportunities And Or Possibilities! (Don’t You Agree?)
And because of strategic email marketing, they dramatically lowered their cost of sale, that’s why they can easily afford to “ethically bribe” their VIP subscribers, to actively recruit and promote for them!Make sense?
So that’s, why an effective email mail marketing campaign, is simply a must!Don’t you agree?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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