So what type of intense marketing research do you consistently do?And mind you, it doesn’t have to be super high tech in any sense.But you need to be thorough.
Because the more accurate your marketing research is, the more laser focused your content can be, for your specific target audience.
And your target audience will reward you with their attention,patronage and continuous advocacy!
They’ll also take to social media with a gusto!
Which makes this entire undertaking, while (at times) an extremely tedious process, but in the end, more than well worth your time and effort. Don’t you agree?
And BTW, the type of ongoing market research that’s being advocated for here, isn’t just limited to your standard (basic) keyword research.Not by a long shot.
In fact, as you’re conducting your ongoing various forms of market research and A/B split testing etc. As you begin to discover which particular keyword and or long tail keyword phrases, main power headlines (sub heads) and P.S.’s and guarantees. And “free” quick decision bonuses work best!
That’s when you can start to systematically leverage and roll out your discoveries across, at least seven separate marketing mediums and really spike your results, as you are about to discover!
Who Else Wants To Discover Seven Extremely Cool Reasons Why Marketing Research Can Potentially Give Your Business Product And Or Service The Edge!
Without trying to sound too over the top, once you’ve discovered “what” specific topic magnet speaks directly to your audience, by way of a main power headline and or specific topic.
Now you are in the perfect position to leverage your new found knowledge, by rolling it out. And creating several forms of content and other marketing tools. For ex: (let’s say) with a little inexpensive A/B split testing, you’ve discovered a highly responsive, laser targeted main power headline!
Now watch “how” you can consistently roll it out (and or a slight variation thereof) across at least, seven other potential marketing mediums, for maximum marketing leverage.
1.) First, once you discover which main power headline attracts your audience, the way college students are attracted to south beach Florida during spring break!
Now you “know” ( and or) you’re pretty darn close to figuring out, “what” specific message should be on your lead generating (not to mention) cutting edge, one or two sided business cards! Correct?
Are Starting To Appreciate How You Systematically Gain More And More Market Share For Literally Pennies On The Dollar!
Instead of the all too typical, company and individual name, address and less than profit generating logo and or (way too generic), to be effective slogan of some kind!(This one simple adjustment alone, will start to help you generate more semi targeted leads and inquiries. For literally pennies on the dollar.)
2.) Next, since you’ve now got a much better idea of “what” specific “benefit(s)” your particular market crazes!
Now you should have a much better idea of “how to” write far more compelling and or effective (PPC ) Pay Per Click and or banner ads!Not to mention, far better classified and or better displays ads as well!
3.) There should now be no major disconnect between “what” your one or two sided flyers and or your “solo ads” say!Because they’re both designed to accomplish the exact same thing!
Hard To Believe Such An Incredibly Simple And Straight Forward Marketing Strategy Can Be So Beneficial!
(Isn’t It?)
4.) And another added benefit is, you can now make some laser focused, problem solving “how to” videos, that are properly keyword researched as well!
And of course you’ll be sure to add the proper (CTA’s) “Call To Action,” right? And speaking of creating state of the art lead generating videos. If for whatever reasons, personally creating videos for your business, products and or services, isn’t your thing!
Then you definitely wanna checkout the video marketing expert herself!That would be none other than the “Video Marketing Queen” (the one and only) Julie Weishaar!
Hey’s she’s my expert video marketing Coach and Mentor!Check out her site and see which of her particular (outstanding) products and or services, work best for you!
Mention yours truly sent you and she’ll definitely hook you up! 😎
5.) Entrepreneur, (don’t) forget and or neglect your all important stationary!That’s right!Because whenever a potential new set of first time eyeballs come across it.
You need to convey your major “benefits” to your potential prospects!Not have that bland (and way too vague) and generalized statement and or logo, taking up way too much extremely valuable marketing real estate!
Make Your Products And Services Address Your Ideal Prospect And Customers Current Wants! (And You’re Definitely On The Right Track!)
6.) And of course, you’ve got to have your very own (mobile responsive), self hosted WordPress blog, this way whenever you want to publish some of your extremely valuable “how to” problem solving, laser focused content you can!
Or if you decide to cross promote with another successful blogger that has an audience very similar, (yet) non competing to yours, you can.(Or you can do far more effective email swaps as well!)
The two of you can decide to simply guest blog on each others blog and increase your exposure, for literally pennies on the dollar!Or if you decide to create a “FAQ” “Frequently Asked Questions” page, in order to strategically address some of the most common questions your target audience asks most often.
You can do so and you don’t need anybody else’s permission!And your target audience will love you for doing so. And they’ll help spread and promote your various forms of content!
7.) And “finally”, this ongoing marketing research can and definitely will lead to even more ideas for (perhaps) some podcasts and or interviews you might wanna conduct!
Be Or Become Extremely Pro-active And keep Your Marketing Eyes And ears Open And You’re Definitely Well On Your Way!
And or stimulate your creative juices for the type of laser focused digital information products and or services, you may wish to create (both) now and (hopefully) in the not so distant future!
Just look at this extremely eyeopening short list of potential possibilities!All of this, is basically a direct result of consistently conducting, some good old fashioned (and ongoing) marketing research!
Now entrepreneur, I gotta ask you; are the long term potential “benefits” worth doing the research?You’d better believe it!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Hi Mark,
Nice post you’ve got here; everything we do in Marketing rises and falls on the quality of our research.
Ou ability to build and sustain an audience on our blog, including driving the down the sales funnel largely depend on how well we have done our market research.
Well done. I support this post 100%
Nice job
Dan Ewah recently posted…Top 400+ Actionable Content Promotion Strategies by 26 Experts
Excellent Dan!
Thanks so much for your incredibly positive feedback!
I truly appreciate it and couldn’t agree more with your comments about
doing quality research!
And as you well know, you give your audience want they want and they’ll
be sure you and I get what we want!LOL!
Thanks for stopping by!
Mark Newsome recently posted…So How Do You Increase Retail Sales Even Though Your Variable Cost Went Up!
You are so right that market research can make a huge difference in your message and who you are targeting. Many times I feel like we are unintentionally targeting the wrong potential clients because we have not researched properly. Thanks for sharing!
Matt recently posted…Nevada’s New Anti-Bullying Law
We’ve all definitely been there Matt!LOL!
It’s so tempting to simply fire, then aim!LOL!
Meaning, we just get too caught up in wanting to publish our content an forget that unless
are content and the strategy is extremely focused!It may be a complete waste of extremely valuable, non
replaceable time!
And our results will be less than stellar!Thanks for stopping by and sharing your input!
It’s always welcome and greatly appreciated!
Mark Newsome recently posted…Asset Management:How Far Too Many Savvy Entrepreneurs Accidentally Shoot Themselves In The Foot!Part Two
After giving up with an MLM program due to lack of success, I’m finally taking a step back to research, experiment, and work out what works best for me. I feel as if I’ve been blindly going along without taking a breath. Thank you for giving me much food for thought with this post.
Sue Bride recently posted…How To Increase Awareness For A Cause
Awesome Sue!
And I have absolutely no doubt, that with
your advanced skill level, not only will you find it,
be you’ll be totally committed and extremely successful to!
So glad the post helped you out!Thanks so much for stopping by
and sharing your thoughts!
Mark Newsome recently posted…How The Ultimate Insiders Strategically Use Their Asset Management Skills To Out Fox Their Competitors!