How And Why Your Semi Cash Strapped Small Business Can Still Have A Edge!
Honestly entrepreneur, have you ever really stopped to consider, just how incredibly valuable, your (semi) resourced challenged, small business and or service truly is?
Especially when and as, you start to include, your various intangible assets.
Meaning, the ones, you can’t readily spot and or pinpoint, on your standard Profit & Loss Sheet (PLS.)
You’d probably be more than a little shocked, if someone outside your industry and or niche was able to place a value on it.
Because when you really stop to think about it, what intrinsic value, can you really place on the years of dedication, you have invested, in order to develop and nurture, your current skill level and or expertise?
The incredibly valuable contacts and or personal and professional relationships you’ve developed over the years.
While others spends weeks, months or sometimes even years, trying unsuccessfully, through outrageously expensive advertising campaigns and or promotions, to reach men & women, you can text, email and or call via phone, practically anytime you wish.
Can anyone really put a reasonable price tag on that?
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Case in point, (ladies & gentlemen), take a real hard look, at the image of the rather nice house, which accompanies this post.
And for a second, let’s take a closer look, at all the potential, short and long term cash flows, associated with the real estate market.
And because of time constraints, this is more like the 30,000 foot overview. Initially, a builder/contractor and crew, built this structure, correct?
And a bank or major local lender, advanced the company, in order to do so, correct? And both Insurance and title companies, initially earned some sort of one time and or ongoing fees, did they not?
And the local city or town officials, sold the builder/contractors, the license/permit(s), in order to do so, correct? Are you following me so far?
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In just three short sentences, look how much money, has already changed hands. 😀 And once the structure was fully built, the plumber and crew, the electrician and crew, all got paid as well, did they not?
Now comes the furniture, fancy appliances, and ongoing cable or satellite TV fees. Possibly a new roof, a repaired fence and the adding of the in ground swimming pool etc. 😀
Then possibly an addition or two. And yet more permits, licenses and or other such fees are paid, correct?
Are you starting to get overall idea, here? 😀
Now then, you have an ongoing electric, heat and water bill. Plus, your garbage gets picked up, right? And you pay ongoing property taxes. And that’s always fun, and at the top of your list, correct? 😀
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And possibly, an ongoing mortgage and or monthly lease or rent payment, right? This is more or less, the overall conventional perspective.
But guess what else ladies and gentlemen?
Sadly, every so often, homeowners, get into and experience, temporary and or permanent, financial mishaps, do they not?
Loss of a really good paying job, an extremely messy divorce, health related reasons,investment partnerships dissolve etc.(On not so good terms!)
And they may be forced into having to -quick sale- their home and or investment properties as fast as possible, in order to avoid, losing it/them, through the dreaded foreclosure process.
And like it or not, this all too common occurrence, provides even further opportunities, for various types of small business owners/entrepreneurs and or niche service providers, to help these troubled home and or amateur property owners out.
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Case in point, lawyers who specialize in real estate law, investment real estate and closings, are sorely needed.
Investors with, (either) a combination of their own cash, plus readily available lines of credits, are definitely needed.
Title companies, newspaper and or Internet access, definitely helps as well.And good ole fashion, entrepreneurial skills, are always in high demand as well. 😀 (As you’re about to discover.)
(Ladies & gentlemen), most of you are familiar with the term “sandwich lease”, correct?
Watch how an incredibly savvy small business entrepreneur, who may or may not, necessarily have the much needed cash, credit and or desire, to own a $350,000 -$750,000 dollar house, in a really nice neighborhood, but is on the verge of being foreclosed. Ouch!
Is able to use (mainly) their knowledge, the phone, local throwaway guides, local investors, and or opt in email strategies, to sandwich themselves (smack) dab in the middle of this not so good situation, and still earn a nice spendable cash profit.
By way of a certified check.Sound good? 😀
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If this small business entrepreneur, is purely a solo ranger, (at least) to begin with.
Here’s how this will all eventually play out, (one way or another) after all the entrepreneurial smoke finally settles.
The entrepreneur, initially calls “House for sale” ads, in both the local newspaper and throwaway guides, (and or online),primarily targeting, distressed home and or investment property owners, whose house or property has -literally- been on the market for months, if not years!
And they are only looking for, and will only invest the time and effort,(to semi qualify) the owners and or persons handling the estate,if they are desperate/super motivated sellers!
And since, this particular category of owner, is only about 1-3% of the local real estate market, at any given time.
This extremely savvy, small business entrepreneur, expects to make, (on average), upwards of 400 – 500 speed calls, per month.Or more! (More on how they strategically leverage their phone call efforts later! 😀
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To make anywhere close, to 15-30 calls per day, and only invests, (at most), no more than 15 minutes max, determining, if this particular home and or amateur real estate investor, meets their distress level qualifications.
Upon determining they do, say in the case of the $350,000 dollar home, which still has an unpaid mortgage balance of $310,000 dollars.
(Which means the current equity ownership value is the balance of $40,000 dollars. Provided the home or property currently appraises for the stated $350,000 dollar asking price.)
The small business entrepreneur, who in reality, has absolutely no intention of : (either) personally living in the house, and or owning it as a potential rental property.
Their primary goal, is to get the house under (legal!) contract, and merely sell ( legally assign) their contract, to local investors, for anywhere from, $2,500 -$20,000 dollars! 😀
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That’s it! See “how” they use their highly niche based knowledge and various entrepreneurial skills, to become the (facilitator), for both the local distressed property owners and local investors, who will gladly pay the finders fee, for a semi done deal. 😀
Of course on average, the small business entrepreneur, (and eventually their staff),will definitely need to count on making, anywhere from 400- 700 calls or more, before they uncover, the willing 1-3%! 😀
But when they legally assign a contract, and earn a $10,000 dollar finders fee!
They can easily start (outsourcing), hiring, locally retirees, who want to work on a commission only basis, and earn a 10% finders fee of their own, on every lead they provide, to the small business entrepreneur, which eventually turns into a transaction. 😀
Entrepreneur, this just another extremely small example, of how and why, savvy small business owners and or service provider entrepreneurs, have a slight edge!Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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