Selling information products and services positions you as the go to expert!
(And Create Long Term Customers And Clients For Peanuts!)
Here in part three of this powerful series on successfully selling information products and services.
You are about to discover six proven strategies to really help boost (both) your long term credibility and increase your overall long term profits as well.
Once you decide to embrace positioning yourself as the respected industry go to person.
And start inexpensively marketing powerful free lead generating ‘how to’ problem solving information products and services.
You Can Literally Explode Your Long Term Profits And Build Your Business From Scratch For Peanuts! On Or Offline Once You Start Strategically Sharing Your Proven Expertise!
By (both) strategically and aggressively promoting your proven expertise by using the following four inexpensive methods.
A.) By using free ‘how to’ introductory workshops, that you either sponsor (pay for) yourself or someone else (like) one of the local (men’s or women) investments groups, features you as a guest speaker, periodically.
B.) By using a 60- 90 minute tele -seminar(s) series to cover subjects that need multiple sessions in order to thoroughly impart your knowledge.
And of course you record them and either give them away as free lead generating bonuses and or you let other local, (non directly competing) business owners and or service providers do the same.
You Definitely Should Be Extremely Flexible When Creating Your Marketing Funnel!
Or let them sell them and keep 80- 100% of the upfront profits and you net 100% of the back end income from now on! 😀
C.) Record your pod casts. Maybe there is local radio program and or local organization that you can appear on periodically, and impart your specialized knowledge and lead generate for free by answering their audiences most burning questions. 😀
Constantly Developing Your Lead Generation Skills Will Definitely Turn Out To Be A Plus!
D.) And of course creating and recording your ‘how to’ webinars is a proven way to demonstrate your expertise as well.
Your target audience desperately craves problem solving solutions to their problems! You be the one to provide these solutions and you’ve just discovered the key to unlocking the long term profits vault!
Powerfully effective ‘direct response marketing’ is a proven method and one of the surefire keys to you successfully out promoting your competition and dominating your market place as well.
Especially if you’re just starting out and your budget is extremely limited and or practically non existent!
By Strategically Demonstrating Your Proven Expertise You Will Attract Your Ideal Customers And Clients To You Like A Magnet!
Just bare in mind, your ideal customer and clients want to guided, not sold!
Your job is (simply) to pull back the proverbial curtain (by way) of your powerful free problem solving ‘how to’ information products and services and share little known inside secrets the rest of us mere mortals are dying to discover!
And the best part is, depending on which format(s) you choose to get your message out. You don’t need a fancy (or) expensive (and time) consuming copy writing skills to learn! Nope!
Simply write like you were actually sitting across the table from a dear friend, close relative, spouse and or significant other.
Creating A Product To Sell And Or Give Away As An Incentive Bonus Is A Whole Lot Easier When You use To Educate And Or Entertain Your Target Audience!
And make sure the over riding theme of your free lead generating information, is to inform and educate, and not just to try and sell!
And watch how fast more and more of your leads strategically convert to long term customers clients! For a whole lot less than the other traditional methods, like expensive radio & newspaper ads etc.
Six Simple Ways To Make Sure Your Powerful Free Lead Generating Information Products And Services Maximizes Your Long Term Profit Potential!
As you put these strategies in place (you’re) going to quickly discover, that’s far easier (and) way more profitable (in the long run) to be a problem solver, as opposed to a sales rep!
Put your valued readers needs above your own and you’ll never have to worry about a shortage of customers!
1.) Always, no matter how you market your products or services. Meaning -on or offline, be sure to use some type of ‘direct response marketing’, meaning offline you ask for their physical mailing address.
Just Remember To Be Extremely Pro-active With Your Direct Marketing Approach!
And online, your using opt in email (via) your market tested lead capture page and or your blog, (preferably) your Word Press blog, and strategically follow up with them over time.
(Note: Online in order to strategically follow up correctly, you’ll definitely need a state of the art autoresponder service.)
2.) Don’t worry about the actual length of your report and or audio interview. Just be sure that you tell enough of a complete story that your potential prospect realizes they definitely need your proven expertise and will want to become a long term customer and or client.
The Right Market Tested Direct Marketing Strategies And Or Tactics Can Be A Whole Lot More Profitable For Whole Lot Less Expense!
3.) Always be sure to give your powerful free lead generating ‘how to’ information product or service a perceived value, such as this 17 page special report and or free 43 minute DVD is normally a $27 dollar (and or X) dollar value!
But for an extremely limited time, it’s yours free when you do X. Join my VIP opt in email/
mobile marketing list, send your testimonial, or sign up for the free webinar etc.
The point is, if you don’t value it, neither will they!
4.) After you create it, ask at least three valued associates, whose opinion you trust. Three important questions regarding your free lead generating product.
A.) Does the product offer simple, practical and understandable solutions, like the title/main power headline suggests?
It Definitely Makes Economic Sense To Create Information Products!
B.) If you had invested (either) your time and or hard money in this info product, do you honestly feel you got your money’s worth? If not, why not?
(You’ve got to learn to take the bitter with the sweet!)
C.) Which parts need to be explained better and why?
5.) Never ever try and use an expensive mass media source like your local newspaper to try and reach your specific niche!
Are You Finally Starting To Appreciate How You Can Make Some Of Your Direct Marketing Campaigns More Effective!
6.) This last one is huge! Don’t take the time to create any type of so called free lead generating info product or service that is 85-95% sales hype!And of pure bluff.
Instead, do the exact opposite (meaning), make it 85-95% problem solving, and now you’ve definitely got it going on! 😀
Follow these six simple, proven rules and (over time) you’ll find that selling information products and services, is a whole lot easier and a whole lot more profitable as well!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
