Your just three simple steps away from successfully selling information products and services!
As you previously discovered in Part one of this series about successfully selling information products and services.
You should definitely be using powerfully effective “Direct response marketing” types of advertising and or marketing strategies.
In order to really stand out and differentiate yourself from your major competitors. Don’t you agree?
The bottom line with successfully marketing your expertise by way of positioning yourself as the go to industry expert.
When you strategically share your proven ‘how to’ problem solving, free lead generating information products and services with your target audience, at least two potential long term possibilities present themselves.
Successfully Building Your Business And Or Service Is Definitely A Methodical Process!
1.) Some of the on and offline publishers that consistently syndicate your content, they are some of your best sources for potential long term joint venture partners, because they’re already convinced about the quality and value of your content.
And it’s very possible they would be open to either selling some of your products or services, by becoming a commission only affiliate.
And or by forming some type of joint venture arrangement with you.
And you could pre negotiate a special commission structure where you give them 85-100% of all the front end sales they make, in exchange for a link on their site or a free periodic ‘solo ad’ in their ezine and or offline newsletter.
You Can And Should Create Some Direct Marketing Campaigns Which Help Non Directly Competing Vendors As Well!
2.) Those publishers can and will introduce you to their best inner circle of VIP network partners. This is huge and could easily potentially explode your long term profits for peanuts!
As you recall in part one of this series, you can and should be using battlefield tested direct response marketing techniques whenever possible. Right?
Direct response works (no matter) what your particular niche is and or what type of business, product or service you market.
Proven Direct Response Marketing Is A Corner Stone Of Successfully Selling Information Products And Services…(And Out Promoting Your Major Competitors For Peanuts!)
For ex; suppose that you’re a CPA that’s looking for a proven way to advertise/market your expertise/products and services without spending a fortune to do so.
By using the traditionally expensive advertising mediums such as local radio and offline newspapers and or local magazines etc.
This type of proven marketing approach works extremely well (especially) if you’re just starting out and have an extremely limited budget.
Here’s an example of a proven ‘direct response advertising’ approach.
A Powerful Free 23 Page Special Report Finally Reveals!
Seven little known deductions your small business is legally entitled to, but your IRS agent hates to admit it!
Creating Product Is Easier When It’s Based On Solving Your Target Audiences Most Pressing Needs And Or Problems!
Of course you know who would be interested in your free report. You could also inexpensively test conducting free 90 -120 minute introductory workshops.
(Once) every 90 days or so, (entitled) “How To Legally Keep A lot More Of What You Earn!’
(Introducing Seven Little Known Tax Saving Deductions You’re Legally Entitled To!)
There is a very good chance a certain percentage of the participants who attend your free introductory workshops, will ultimately upgrade to long term repeat customer and or client.
You could also video and audio record the workshops and let other offline struggling small business owners, do one of three things with your powerful free problem solving how to lead generating information product.
Just Make Sure Your Direct Marketing Campaigns Are Extremely Pro-active!
A.) They could give it away as a free bonus to their most influential long term customers and clients at New years and or Xmas.
B.) You could allow them to sell it and keep 100% of the front end profits, provided they personally introduce you to at least three other non competing small business owners and or service providers.
This way you might be able to potentially joint venture this same arrangement with them.
Thus (inexpensively creating super (underground) free viral marketing leverage!
C.) They could give it away as a powerful free incentive bonus, for any customer that returns to there offline store and or that joins their VIP opt in email list.
You help another small business owner build their list, while simultaneously getting additional free marketing exposure for your business as well. A total win/win situation.
Your Direct Selling Strategies Can And Definitely Should Be Multi Dimensional!
Bonus concept: Here is another really powerful benefit to video taping a portion of your free 90 -120 minute introductory workshops.
You could upload the first ten (or x number) of minutes (or whatever) the current maximum amount of minutes that are allowed on youtube, and some of the other free video distribution sites.
Just be sure that somewhere near the end of the video, you direct the visitors to your special lead capture page.So you can start systematically building your very own list.
And start using the video as either a free multi part boot camp series, and or send them another highly informative free 30-90 minute interview that you’ve done.
Get Your Marketing Funnel Started In The Right Direction And Constantly Adjust It As You Go!
Either way, you get the added benefit of (simultaneously) building your long term follow up email list, and eventually creating some new long term customers and or clients for literally pennies on the dollar.
Simply by proactively sharing your proven expertise and genuinely helping your target audience solve their most pressing problems!
And that’s just part of the reasons why selling information products is so extremely powerful and profitable! Don’t you agree?
Are You Ready To Make The Necessary Adjustments To Your Sales Funnel!
In the final installment of this series. (In part three) you’ll be exposed to three more powerful, low cost, high impact marketing strategies, that will really help you master the basic fundamentals of successfully selling information products and or services.
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
