You can and should be selling information products and services!
(And So Should You!)
Have you ever noticed how (from) time to time your local Super market will have employees strategically placed at the end of certain aisles?
And they’ll be offering some type of tasty food and or sample dessert?
At first glance this type of proven marketing activity may not seem like it has any relevance to successfully selling information products and or services on or offline.
But rest assured it most certainly does. Because this type of proven low cost, high impact marketing strategy, is exactly how some of the top on and offline marketing experts, routinely earn six and seven figures annually.Say what? Please read on to discover how…
How The Ultimate Insiders Really Use Low Cost High Powered Special Reports To Explode Their Profits! (And How You Can Too!)
You must admit it, there is simply nothing like a powerful benefit laden headline to stop your best prospects dead in their tracks, and practically force them to take notice? Don’t you agree?
You about to discover ‘how’ the ultimate insiders, (so that) means you, really use powerful free lead generating, ‘how to’ problem solving special reports to eliminate up to a staggering 90% of their (time consuming), non qualified leads and do away with the time consuming tire kickers as well!
And somehow still manage to zero in on their best intended prospects. All for pennies on the dollar, while simultaneously strategically out promoting their big buck major competitors.
Does that sound appealing or what? Everywhere you look these days (on or) offline.
Why Creating Various Types Of Problem Solving Digital Products And Or Services Is Definitely The Way To Go!
Savvy small business owners and or service providers (just like you) are strategically turning to powerful, free lead generating ‘how to problem solving’ information products and services to quickly grab and increase their market share.
Now (finally) it’s your turn. The same way your local Super market converts a certain percentage of the people that try their free food or dessert sample, (and convert) them into a steady (long term) repeat customer of that particular food product.
You will accomplish the same thing (over time) of course, by first allowing your target market to sample your free lead generating ‘how to’ information product and or service.
Your Target Market Desperately Craves Proven Problem Solving How To Information Products And Services. (Give It To Them And Watch Your Bank Account Explode!)
There really is no secret and or mystery here. For ex; suppose you’re reading one of your favorite (on or) offline publications about subject X.
Note: Let’s presume (for this particular example) that you’re reading this particular publication actively searching for a proven solution to whatever troubles and or concerns you.
Also bare in mind, one of the keys to totally dominating your market and standing out from the crowd, is by converting from a hunter (sales person) into a problem solving consultant/coach/mentor etc.
Solutions Are One Of The Easy To Products To Sell And Or Market!
And you’ll instantly become the trusted source that more of your potential prospects will actively seek out and turn to for your expert advice and or opinion.
Just be sure you use (mega proven) direct response advertising type of marketing strategies near the end of your free ‘how to’ problem solving (lead generating) articles, in order to capture their all important follow up information.
(Remember: Eighty percent of your long term success will come as a direct result of you strategically following up with them over time. Not by simply trying to make a sale on your very first exposure.)
And it doesn’t matter (if) you’re marketing on or offline. Nor does it matter, what your particular niche is.
Successfully Building Your Brand Is A Whole Lot Easier And Far Less Expensive When You Help Your Target Audience Solve Their Most Pressing Problems And Or Issues!
If for example, you were reading an income opportunity magazine; what would the following main power headline do for you.
A Powerful Free 23 Page Special Report Finally Reveals!
How a ‘non’ techie small business marketing consultant (ideally 50 employee or less) uses the Internet to earn a staggering $117,493.47 per year! (Without a website and or WordPress blog!)
(And how using his brain dead simple and mega proven three step system, he’ll show you how you definitely can too!)
It’s brain dead simple, and it’s free! Without a doubt, that’s an extremely powerful two punch combination, that will surely cause an avalanche of your ideal prospects to either:
A.) Rush to their phones and dial your toll free number.
B.) Or rush to web site and opt in (join) your VIP opt in email list in order to get their hands on your powerful free lead generating information. Don’t you agree?
Is it definitely starting to make even more sense why, you definitely should be selling information products and or services. 😀
Building Your Business Or Service Online Is A Whole Lot Easier When You’re Using Some Form Of Bank Account Filling Direct Response Marketing!
(FYI: The term “Direct Response Marketing'” simply refers to any type of marketing and or advertising strategy that you use such as your ‘how to’ articles,which should always end with a bio/resource box that has some type of strong “call to action” inviting your readers to join your list in order to get your powerful free lead generating special report and or free audio product etc.
Which might be an exclusive 30-90 minute one on one power interview, that you did with either:
A.) One of your own personally satisfied customers/clients.
B.) Or an interview that you conducted with a respected industry leader within your particular niche.
This is how you strategically increase your off or online profits! Don’t you agree?
Direct Response Marketing Is A Proven Effective Strategy For Todays Savvy Small Business Owners And Or Service Providers.
Two quick examples of proven effective ‘direct response marketing’ techniques would be as follows.
A.) The next time a/your customer purchases a Large box of popcorn at the movie theater. Test this concept by offering them a powerful (time sensitive) coupon that allows them to get, (either) 20% off the cost of their next three purchases of a large popcorn.
Or (one free) large popcorn as long as they bring one new customer with them (who) pays full price for the ticket, within the next 45 days or less.
B.) If your business is a small non franchised local printer, (currently) trying to compete with some of the nationally franchised mega chains such as Kinkos.
You could put together a powerful strategic joint ventures (JV’s) with other struggling, cash starved, non directly competing small business owners and or service providers.
For Sure Digital Products And Or Services Are Definitely Among The Selling Products To Offer!
You could target new start up and existing small business owners and service providers.
(And) offer every business owner that purchases at least $50.00 (or X) dollars worth of printing with you, a free business builder starter pack.
And you and the other small business owners offer a free bonus bundle package of various digital and offline products and services, which total $297-$497 or X dollars in overall perceived value! 😀
You give these away and (for sure) a certain percentage of those prospects who sample them, will enthusiastically upgrade in order to become a long term, steady repeat customer and or client! Correct?
Are You Starting To Fully Appreciate Why Selling Information Products Of Some Kind Definitely Makes Sense!
Plus, you know a certain percentage of them, will most certainly spread the word all over social media as well, correct? For sure. 😀
In part two of these powerful series about successfully selling information products and services.
You’ll discover Three more powerful benefits for doing so.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing ideas kit series. It’s a $97 dollar value and it’s free!
