Seeing The Big Picture: Means Strategically Leveraging Your Various Assets Or Resources!
When’s the last time you took stock and had an actual audit, of your current assets or resources? And once you did. Are you finally starting to really appreciate, why seeing the big picture. Definitely means strategically leveraging, (as often as possible), your current and future assets or resources. Agreed.
But starting from right where you are right now. What exactly should or shouldn’t you be doing on a daily basis? In order to constantly grow your business or service. Well, this depends? Huh?
If you wanna grow at best.On a snails pace, linear one customer at a time speed. Then basically keep doing exactly what you’ve been doing. However, if you’re finally laser focused on consistently growing geometrically.
Then please, keep reading. Because you’re about to discover, how and what the ultimate insiders do.On a daily basis.And exactly what you need to be doing. If you really wanna grow geometrically. Just like they do.
Since You Realize Seeing The Big Picture Is Just The Tip Of The Overall Marketing Iceberg! (What’s Next?)
Great question. However, before diving in head long. Let’s sort of take a step back. And for a moment, separate the marketing pieces.
And then strategically put them back together. So at a bare bones minimum, you or your major competitors can not only see this powerful, rarely utilized marketing perspective, from several different angles.
But also see it, from both the initiating JV (Joint Venture) partners point of view. But the participating JV partners marketing perspective as well. Huh?
Meaning: You will also see ‘how” viewing this potential money making arrangement, in a “reverse” marketing perspective as well. Now that the proper marketing foundation has finally been laid out. Let’s get started.
So What Are These So Called Current Or Future Resources Or Assets Which You Should Be Constantly Leveraging?
Another great question. Initially, let’s look at this, potential and mutually beneficial marketing arrangement, from a profit seeking, non directly competing vendors point of view.
So let’s say, you’re a fairly well established, local CPA firm. And even though you’re not exactly mammoth in size just yet. Your firm does a ton of business.
And truth told, you have at least twice as many, business owners and services providers or startup entrepreneurs as long term repeat clients.
Than you currently do have well off individuals and couples, in need of your expert products and services. But you’re constantly building both your customer and repeat client bases, in practically every category previously mentioned. Good for for you.
So one day, you and your other jr. managing partner associate. Decide to have lunch at this one particular Mexican themed restaurant.Which up until now.For whatever reasons, neither one of you had ever previously dined at before.
And needless to say, you’re both blown away with the incredibly great tasting food and fabulous customer service.
Here’s How And Where You Or Your Major Competitors Can Starting Putting Your Various Assets And Resources To Work For You And Others As well!
Here’s where you leverage the long term, goodwill ambassador affect, of your waiter or waitress whose serving your table. Once you ask for the check. Let’s say the the restaurants customary, built in tip percentage, based on your total bill,Should come to $6 dollars.
So you very casually hand them a $20 dollar bill.Say what? (Follow this overall strategy!) And immediately upon doing so. You ask to please speak with the the owner, or one of the owner(s), so you can personally compliment them, on running such an awesome establishment.
Needless to say, 99% of the time. Your financial generosity, will usually accomplish at least two critically important things.
A.) The waiter or waitress, will quickly relay your request to the right person, asap. Agreed? Absolutely.
B.) The waiter or waitress, will not only remember and totally appreciate your totally unexpected generosity. But they’ll quickly and often spread the word among their co-workers as well.
Which means, whenever your presence is noticed in the restaurant, the waiters or waitresses, won’t waste any time, beating a path to your table.Especially when you book a room at the restaurant and have multiple guests.Agreed? Absolutely.
Establishing And Nurturing Various Relationships With Non Directly Competing Vendors Is The Proven Doorway To Long Term Geometric Growth!
Basically, here’s “what” that specific, potential goodwill door opening marketing gesture, is designed to do. First after you or your major competitors, get a chance to personally thank and congratulate the owner(s), for running such an awesome restaurant or whatever.
Next, you ask them, in so many words. The “magic” question. Say what? Which is, “is it okay, if you or your associates, periodically refer them new customers?” If or when they say yes.
You automatically reply with, (in so many words.” “And by the same token, as long as it doesn’t take away or interfere, with anything they currently have in place. Are they okay with occasionally returning the favor?”
And just to play things out to the end. (Which in reality is the very tip of the beginning of the long term marketing process.) Whenever they reply with a resounding yes.
You basically inform them. Going forward,what you’ll initially start doing, is making your current, future and past customers, as well as long term repeat clients too. Aware of the restaurants extremely great tasting food.
Your Current And Future Patronage Of This Particular Restaurant Just Became An Incredibly Valuable Asset! (Don’t You Agree?)
So you’ll create, some extremely time sensitive, first time customer only gift certificates available. And you’ll simply create them, via your paid email service providers editor.
And use one of their incredibly simple to use templates. And maybe once a quarter. Every three months or so, you’ll email them to all of your current and future opt in email/mobile marketing subscribers.
And the basic premise will be. If they decide to come alone, before the extremely time sensitive gift certificates expire.They save 10 or X% off.
However, simply for dragging a friend, whose at least 18 with them or booking a room,before the gift certificates expire they save even more. You two can and definitely will work out the nitty gritty details. Correct?
And remember, this is only the surface marketing strategy, for phase one. Huh? Next, you and your staff, will systematically reach out to all of your current repeat clients, who either own their own business or service.
The More You Share The Wider The Gateway To Real Long Term Opportunities To Continuously Open For You! (Don’t You Agree?)
And make them aware. Simply for dragging a friend with them, (whose at least 18), to the Mexican restaurant or whichever type of business or service you implement this particular JV with.
They automatically get, a two sided laminated discount card. Which automatically gives therm, “Lifetime access savings” of X. Whenever they come alone. But they automatically save X plus, for dragging a semi qualified friend or booking a room.
Before revealing parts B & C in in part two. Hopefully, your creative marketing juices, are flowing enough, that you much better appreciate, how and why seeing the big picture, definitely means strategically leveraging, your various assets or resources.Don’t you agree?
Let Your Major Competitors Continuously Struggle Trying To Move Forward Without Utilizing Some Form Of Proven Power Networking!
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