Says You Can’t Get Creative With Your Traditional Advertising Budgets To Form The Right Types Of Partnerships! Part Two
So hopefully after reading part one of this ongoing series.You now have a much deeper understanding, and appreciation, of ‘why’ and how, the right types of partnerships, can potentially lead to a whole lot more long term profits, right?
On both the front and back end of your sales funnel. And the best part is, (unlike) your major competitors, you won’t be constantly investing a ton of money on the initial front end of your sales funnel, unless you want to.
And when you do add more money or allocate more and more resources, your long term returns, will not only be multi fold.
But the positive, viral, residual affects, will steadily increase your long term profits as well. Because you will be constantly utilizing, some type of bank account filling leverage as well.
Watch just how many potential marketing or promotional options, you really have. Then you be the judge. Fair enough?
Isn’t It Time You Discovered What The Right Types Of Partnerships Or Collaborations Can Do To And For Your Bottom Line?
Quickly picking up where part one left. For just a moment, let’s get back to Russell Brunson running promotions about his various books, via paid ads.On the different advertising and social media platforms.
As I previously mentioned in part one. The screen shot of one of Russell’s ads, appeared, while I was using a free word counter tool. And since Russell is definitely a master marketer.
You know he’s constantly testing all types of potentially meaningful variables. So let’s take a much closer look at one of he’s recent paid banner ads.
And use it strictly as a hypothetical marketing example. This way, various, proven advertising, marketing and promotional strategies, can be effectively demonstrated.Okay? Let’s have a closer look.
And as you take a closer look, (see) if you can also spot, a potential untapped marketing/promotional opportunity or two.
Says You Can’t Get Creative With Your Traditional Advertising Budgets To Form The Right Types Of Partnerships! Part Two
Are You Ready To Strategically Tap Into Some Previously Untapped Marketing Opportunities?
First of all. Since Russell makes a ton more money than I do! Please take this first observation, with a huge grain of salt!Thanks! That being said. He definitely should A/b split test, several, far more, benefit orientated, “what’s in it for me?” type of main power headlines. Because “Build Your Dream Business.”
Unless, his testing proves that rather uninspiring headline, out pulled the alternatives.Which personally, I would find hard to believe. Anyway, next up. Notice the image of “USA TODAY”, located in the lower left hand corner?
What if Russell’s marketing/promotional team, (in order to) A/B split test and track the results. What if they enlarged the image slightly, and split tested it against another banner, which says “FORBES” Bestseller.
And he tested those two variables changes against one another. In order to discover, (which) if either increased his overall “CTR”, (Click Through Rates.”
Because remember, in order ‘discover’ what he’s offering. The prospect being exposed to the banner, needs to click on it, in order to see what his offer in.
Now after testing and tracking those two incredibly subtle changes. Next, his marketing/promotional team, could lighten up the background of his banner. This way, it helps the book he’s promoting, slightly stand out more, correct?
In fact, (quickly) turn your attention to the book itself. Notice how the yellow text almost draws your eyes to it? Exactly.
Are You Starting To Appreciate How Potentially Profitable Various Types Of A/B Split Testing Can Be Or Ultimately Become?
These next two potential marketing strategies, are typically reserved, for my paying, high level, repeat clients. They’re being freely shared here. To hopefully open your marketing eyes wide, to ‘what’s’ truly potentially profitable. Simply by way of some strategic testing of different seemingly un-consequential testing.
With the right customized marketing strategies or tactics being consistently implemented.Because remember, all of the strategic A/B split testing Russell and his team is constantly doing, is so he can ultimately identify, which (if any) of this subtle changes, improves the overall results of his banner ad campaigns.
Then, when he approaches, (say) a non directly competing entrepreneur, who has or sells, unsold banner ad space. Or unsold ad space in say Entrepreneur, Forbes or Opportunity like magazines.
Russell could negotiate, having them include his proven banner ad, as an insert. And pay the publication, or the advertising broker, who successfully negotiated the arrangement, allowing Russell to include his insert, (either) for free, or initially at their actual hard cost.
Then Russell pays them on two levels on his back end. He might pay them 30 on X% on his first, lower priced upsell, and 25 or x% on his second, mid priced upsell offer. And 10% on his third, market tested upsell offer.
Which will be one of his higher end, one on one coaching programs.Which typically retails for anywhere from $10,000 -$100,000 dollars per year.Say what? That’s correct?
Do you see and appreciate, how this can work? Say yes! Great. In part three, you’ll discover at least three more advanced marketing strategies or tactics. For now, are you definitely starting to better appreciate, how the right types of partnerships, are so potentially profitable. Alright then.
Let Your Major Competitors Increase Their Ad Spend! (While You Steadily Build Your Power Network!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
