Who Says Small Marketing Budgets Mean Your Small Business Can’t Make Big Money? Part Three
Isn’t it downright mind blogging, how many severely cash strapped, and or extremely resourced challenged, small business owners, service providers, and or start up entrepreneurs, will literally spend a fortune, trying desperately, to produce some bankable results, from outrageously expensive, traditional advertising methods?
And even though, their all too typical results, do little more, than consistently empty their bank accounts.
They still find it practically impossible, to discontinue throwing their hard earned money, down the dismally performing, traditional advertising pit.
Sound all too horrifyingly familiar? Well the extremely good news is, it definitely doesn’t have to. As you’re about to discover very shortly…
Who Says Your Semi Cash Strapped Small Business And Or Service Can’t Make A Big Splash Even If You’re Starting Out With An Extremely Tiny Advertising Budget?
As long as you recognize and appreciate, what can, and definitely should be consistently done, (especially) if you’re starting out, with an extremely tiny, and or extremely limited advertising/promotional budget etc.
This is where and how, you’ve got to consistently generate, some positive word of mouth and mouth buzz!
And this perpetual buzz, definitely needs some serious, on and offline marketing rocket fuel, to help sustain itself.
And that’s why the type of market tested strategies and or tactics, you and or your major competitors implement, can and definitely will make all the difference.
Extremely Savvy Entrepreneurs Know How To Consistently Generate Returns Of Ten To One And More!
Case in point; in quickly reverting back to our previous, hypothetical marketing example, which is being used throughout this entire series.
As you recall, an extremely marketing savvy, upscale women-s boutique shop, which currently targets, local women, who currently earn high five and six figure a year incomes.
Primarily because, these women, and both their professional and personal inner circles, closely resemble, the boutique store owners(s) ideal female customer profile.
Which basically means, they have a total lifetime customer value metric, of at least $10,000 – $12,000 dollars in gross profits, over the next five to seven years.(Give or take.)
Have You Noticed How really Effective Lead Generation Strategies And Or Tactics Definitely Go Hand In With Long Term Small business Success?
So remember, at the beginning of every month, as the new fragrances roll in, the boutique store owner(s), wisely allow and encourage, their female employees and or associates, to freely sample any of the 16 oz. bottles, of some of their most popular, and therefore, best selling perfumes.
And as these ladies choose the fragrances which appeal to their individual tastes the most, they’ll also double as walking, talking, highly persuasive billboards, right?
You’d better hurry up and know it.
This being the case, as they busily go about their daily and or weekly routines.
Like stopping into the local bakery, in order to purchase a dozen or two, gourmet pastries, bagels, donuts and coffee or tea etc.
Or picking their kids up at daycare after they get off work. Or meeting their best girlfriend(s), neighbors and or fellow soccer Moms, for their weekly game etc. You already anticipate, what’s surely going to happen, correct?
Extremely Savvy Entrepreneurs Know And Understand The Long Term Value Of Building Rock Solid Relationships! (The Real Question Is Do You?)
Here’s the very next step, of your underground, long term follow up sales funnel.Not only will you have your female sales associates, offer these women who ask, (where they can too can purchase, some of this great smelling perfume for themselves), one of your very best market tested, two sided index style of direct response type of index cards.
So they can enter your boutiques, free monthly drawing, for their chance to win $1,900 dollars worth of, positive word of mouth and or mouse generating goodies!
But side (B) of the card, is where your employee/associate(s) will hand write a date 14 days out, which forces the recipient, to redeem their, brand new first time customer only gift certificate before it expires.
Or risk losing, 20 or ( X%) off, their very first purchase. Plus, simply by bringing a potential brand new, first time customer with them to your store, whose at least 18, they automatically get a free, 16 oz. bottle of their choice, of any of your best selling perfumes, you currently have in stock!
(With no additional and or minimum purchases necessary!)
Hopefully It’s Becoming Obvious Why You Constantly Want And Definitely Need To Constantly Develop Your Long Term Entrepreneurial Skills!
It’s possible, your major competitors, could get wind of what you’re doing, and even start to emulate you some what. However, this next leg of your long term marketing plan, is where and how, you really start to distant yourself from them.
Each female whose curious, you (and or) your highly trained associates, find out, if she, (either) own her own business and or service, or where she currently works.
And tell her, you’ll gladly provide her with a 64 oz. bottle, of any perfume of her choice, at your actual hard cost, plus any and all, applicable taxes and or fees etc.
Provided she does one of the following four things.
1.) Potential underground marketing strategy # one: Personally introduce, the boutique store owner(s), to at least three, licensed nurses, who currently work in the local area.
2.) Potential underground marketing strategy # two: Next, personally introduce the boutique store owners, to any women who are secretaries, and or administrative assistants, in the local area.
3.) Potential underground marketing strategy # three: Personally introduce the boutique store owners, to at least five women, who currently work for the county and or the state!
Your Laser Focused Lead Generation Strategies Will Inexpensively Move You From Network To Network For Literally Pennies On The Dollar!
4.) Potential underground marketing strategy # four: And finally, personally introduce the boutique store owners, to at least three local women, who are (either) active soccer Moms, and or extremely active PTA members.
And there goes your underground, positive word of mouth, and or mouse, viral marketing explosion! Don’t you agree? All while your major competitors, continually invest tons of their extremely limit dollars, trying to attract, outrageously expensive first time customers.
(Important note: Be sure, you watch the video with this particular post, about ‘how Google search’ works.Because you’ll get a crash course, in ‘how’ viral marketing (aka), positive networking strategies really work!)
Rest assured, this is how extremely small advertising, and or promotional budgets, can still transform extremely savvy small business owners, and or service providers, into outrageously profitable enterprises.Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
