Who Says Small Business Service Providers Can’t Benefit From The information Business? Part Three
So as you previously discovered in parts one & two.
Some of today-s savviest, unconventional small business service providers, of all kinds.
Be they semi cash strapped startups and or aggressive solo-preneur types, are starting to turn to the Internet.
In order to strategically leverage, its enormous marketing potential.
And do so, for relatively low start up cost, correct? Which means ladies & gentlemen, if they can, so can you too.
Are you finally starting to come to that realization as well? Great. Because there is definitely nothing special about them, and or their particular offers.
Other than, ‘how’ they’re going about, strategically positioning themselves against their nearest competitors.
And while it may be hard for some of you to believe,they are consistently generating quality leads online, using relatively low cost, (PPC (Pay Per Click) ad campaigns, for as little as ten dollars a day or less.
Even your current ad budget, could probably afford to initially get your feet wet, for such as a relatively small amount, correct? Provided -of course- you’re being guided by a qualified source.
So Why Shouldn’t Savvy Small Business Service Providers Benefit From The How To Information Business?
Now, let’s really dive even further, into the (traditional) marketing component, of this rather unconventional marketing approach.Hopefully this train of thought, is not too hard to follow, correct? 
Meaning, once a brand new lead opt’s in, the savvy, (and now) slightly more advanced service provider, will immediately re-direct their brand new opt in subscriber, to a low cost “OTO” (One Time Only) offer of some kind.
In the case of the local golfing instructor, they will offer their new subscribers a market tested, low cost ($7-$17 dollar), front end offer.(Be it your own and or a reputable affiliate offer of some kind.)
For ex: This X minute instructional video, will teach (primarily) newbie to intermediate golfing enthusiasts, ‘how to’ get (either) their much needed short game, driving and or putting game in order. So they can truly enjoy, (on a much deeper level), the sport of their choice.
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Bare in mind, even the top online marketers (walking the planet), will only average, between one and three percent, of their subscribers, taking advantage of any of their “OTO” offers.
However, it trains their/your subscribers right out of the gate, to be prepared to invest their money, in some type of proven solutions.
That’s why they (and you!), definitely should offer your subscribers, some type of (initial) low cost, front end (OTO) offer of some kind.
You might often hear this type of low end offer, also referred to as a “tripwire” or “funded proposal” offer of some kind.
It could be an affiliate product or low cost introductory service, or one of your very own products or services etc.
And don’t panic, if you haven’t actually created, your own “OTO” offer just yet. Just be advised, you definitely need to do so, asap.
Who Says Small Business Service Providers Can’t Benefit From The information Business?
As You Continually Develop Your Lead Generation Strategies Your Long Term Profit Potential Possibilities Will Increase As Well!
Case in point, (although) the above screenshot image, of the rather simple lead capture page, I built in all of 20 minutes, using Aweber, my paid email service provider of choice-s, built in lead capture page -creation- software.
So in order to take their lead generation, (and customized) marketing strategies, to the next level or two.
The rapidly improving, and marketing savvy golf (and or) tennis instructor (and or you!), could add a simple drop down menu, and ask their prospects, which of the three choices provided, is their most pressing golfing issue.
Be it, their putting, short game and or driving.
With this newly acquired inside information, they can discover, going forward, which potential hot button lead generating lessons, and or instructional DVD, or online video subjects to provide more of.
(Think of it as advanced keyword research in reverse.)
Profit seeking entrepreneur, (for just a second), stop and consider, what discovering, this type of extremely relevant information, could potentially be worth to you.
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So rather than try and guess, what their potential prospects are definitely interested in, this extremely marketing savvy golf instructor, (or sporting goods store owner-s-),gathers the information from some of their very best leads.
And now they know which specific subjects-hot buttons- to focus on, and build their future lead generating content around.How simple and straight forward is that?
And rest assured, at least 97% of the golfing (or tennis) instructors major competitors, have absolutely no clue, about how to strategically use the Internet, in this particular manner.Don’t you agree?
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Which is definitely why, this entire, (and or) some parts of this proven marketing process.Should be or quickly become, an ongoing part of your long term marketing process.Don’t you agree?
Ladies & gentlemen, is it finally starting to become crystal clear ‘how’ and why, some of today-s savviest small business service providers, can and definitely are, benefiting from, the ‘how to’ problem solving information business.And the really good new is (entrepreneur), you can too! Don’t you agree?
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please please share this on your favorite social media sites or tweet this.Thanks!
Just Remember To Keep Your Short And Long Term Marketing And Or Promotional Options Open!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
