How Savvy Small Business Owners Make Shaky Advertising Campaigns Profitable!Part Two
So after reading part one of this ongoing series, are you finally starting to appreciate, how some extremely savvy small business owners, and or start up entrepreneurs, successfully use the three way, marketing triangulation concept, (to), not only systematically lower their cost?
But also strategically use the concept, to consistently fill up their bank accounts too. I sincerely hope so.
Otherwise what you’re about to be exposed to, (sadly) will amount to nothing more, than some extremely fancy, ivory tower marketing theory, which will do very little, to actually pad your pockets.And that would truly be a shame.Don’t you agree?
Without question, consistently implementing, the right tailor made marketing strategies, can and definitely will, help your resourced challenged small business/service and or entrepreneurial endeavor, quickly and systematically, get to the very next level or two.
So How Do Some Extremely Savvy Small Business Owners Consistently Turn Really Shaky Advertising Campaigns Into Perpetual Winners? (And More Importantly How Can You Learn To Do It Too?)
If nothing else, (I sincerely hope), you’ll diligently look into, ‘how’ you and or some of your top, joint venture (JV) and or cross promotional partners, can and definitely will benefit, from successfully implementing, some form of, market tested ‘triangulation,’ asap.(Otherwise often referred to as ‘marketing syndication.’)
Because your businesses long term viability, just might depend on it. You’re about to discover, no mater how you primarily market/promote your extremely valuable products and services etc.
Whether you strategically use some combination of social media, in house content marketing, via your state of the art WordPress blog, or you prefer various forms of paid advertising platforms etc.
If at the end of the day, these strategies and or marketing tactics, consistently cost more revenue, and the draining of your extremely limited resources, than they produce!Ultimately, you’ll lose.
Extremely Savvy Entrepreneurs Are Definitely Open To Exploring The Creative Marketing Possibilities!(Are You?)
Let’s take a far more expansive look, at the creative marketing possibilities, and or untapped opportunities, that routinely present themselves whenever, you properly implement, some market tested, three way ‘triangulation’ strategies.
But again, (please) be forewarned.The type of creative marketing possibilities, you’re about to be exposed to, can and only will consistently take place, once your creative marketing mindset, is fully receptive to them.
Otherwise, this amounts to nothing more,than useless conceptual theory, needlessly occupying your brain.
By now, the vast majority of you, (at some point) have seen these late night/early morning, cable TV info-mercials, featuring these, ‘how to’ make money, investing in some form of real estate entrepreneurs.Have you not? Yea, me too!
Really Effective Lead Generation Strategies Constantly Change Form!
The -so called- expert real estate investors, suddenly turned, -high ticket- information promoters! They often promote some really fancy, real estate investment strategies, which often fall under the extremely broad acquisition umbrella of, so called, “Nothing” and or “No Money Down” investment techniques.
Here’s an incredibly, short version- of one of their overall main themes.Then we’ll tie this theme together, with our three way, marketing ‘triangulation’ strategies.
So there’s an owner occupied, single family home, located in a well maintained, middle class area, the ‘creative financing’ real estate investor, looks to purchase.Which currently appraises for a cool $250,000 dollars.(Or X.)
And the investor, (when all is said and done), will purchase this property for exactly $250,000 dollars, (but!) sell it for the exact same price! And still earn a nice (decent) monthly and or upfront cash profit! Say what? Hold on now! We’re getting to the fancy part!
Market Proven Entrepreneurial Skills Always Remain At The Top Of The List!
In order to -quickly- cut to the chase! The short of this type of proven acquisition strategy is this.The real economic reason, an extremely savvy investor, would be willing to invest in any type of potentially income producing property, worth at least $250,000 dollars (or X), and sell it for the exact same retail price!
Is so they can leverage, the differences, in the two interest rates and terms.
Meaning, if the current (original) interest rate and terms, were, 15% down, and a 4.75% fixed rate, over 30 years, fully amortized. And they can get only 10% cash down payment from their new home owner occupant,with not exactly A-1 credit, plus charge them a fix rate of 7% over the next 30 years.
Hopefully you can see, (with option # one), they will be leveraging 2.25% of $250,000 dollars, every month, until the loan is either paid off through re-financing, and or a brand new buyer is found, who secures their own financing, and subsequently pays them off! The end!
Granted, we definitely skipped enough nitty gritty, real world details, to write a novel and, at least two Shakespearean plays! But hopefully, you see and get the overall gist, right?
Why At Least Some Of Your Small Business Marketing Strategies Should Definitely Include Some Market Tested Triangulation!
So let’s tie the two together. And let you see, what a potential, “Nothing Down” triangulation, type of marketing strategy, could potentially look like.In terms of it’s basic structure.
Here’s our three, main local players. An upscale jewelry store owner, a local retail appliance center.
And a local, upscale women-s boutique shop owner, who even though their business targets, local upper income earning females.They’re just getting started, and really don’t quite have, (either) the readily available marketing capital, and or the marketing sophistication, both the jeweler and retail appliance center owner(s) currently do.
The primary reason(s), both the retail appliance dealer and jeweler, are more than willing to participate in some form of market tested ‘triangulation,’ with this up and coming women-s boutique shop owner, is because, the boutique shop owners, ideal female customer, currently has, a total lifetime customer vale metric, of at least $12,000 dollars, over the next five to seven years.
Just like both the retail appliance center and the jewelers ideal female customer base does.
Savvy Small Business Owners Have Got To Learn How To Strategically Benefit From Various Forms Of Bank Account Filling Marketing Leverage! (Don’t You Agree?)
Watch (closely) as this seemingly, (semi cash strapped), women-s boutique store owner, masterfully leverages, both the retail appliance dealer and the local jewelers, readily available cash, in order to ultimately, rent a local, upscale hotel room, and purchase a full and or half a page, market tested advertisements, in the local throwaway guides.
Pack this room with at least, 25-400 local women, with the means, and desire, to invest anywhere from $100- $200 dollars each, for a chance, to win a raffle, where (at least) $1,900 dollars worth of designer goodies, are about to awarded, to at least one lucky female in attendance!
Sound just a bit too over the top, for your particular marketing taste!And not at all feasible in the real world? Let’s find out!
Both the retail appliance dealer and the extremely marketing savvy jeweler, are smart enough to know and realize, strategically splitting the cost,in some mutually agreeable manner,by investing in the local hotel room.
And purchasing at least 3 or 4, full and half page ads, they buy from a local (yet) extremely popular throwaway guide, which had., (or has!) last minute unsold advertising space! Which the two marketing savvy vendors, bought for 50-75% off it’s normal retail rates!
Some Of Your Very Best Small Business Marketing Strategies Will Definitely Come About As Direct Result Of Triangulation!
And the initially cash strapped, women-s boutique store owner, advertises, a one time ‘raffle payment’ drawing, where, one extremely lucky lady, can win, $1,900 dollars worth of designer accessories, for just a one time payment, of either $100 or $200 dollars!
This event locally hosted event, will easily be jammed packed with opportunist, will it not? You better believe it will!
And after the boutique store owner, collects at least $100 dollars, from at least 150 local women, and repays both vendors, what they initially invested upfront, for the cost of the room, the extremely discounted, throwaway display ads.
And the actual hard cost, for the $650 dollar designer hand bag, $350 dollar power pumps! And the $900 dollar designer gown!They’ll still earn a nice upfront profit!Don’t you agree?
Your Small Business Doesn’t Have To Move At A Glaciers Pace!
After all, $15,000 dollars (150 women enter the raffle @ at least $100 dollars each, = $15,000 dollars!) Now subtract your cost.And they managed, to build a nice, opt in email/mobile marketing list in the process, have they not?
Plus, both of their ‘triangulation’ partners, get virtually free, massive, long term exposure to these prospects too!Right? And the boutique store owner has just created, a potentially profitable, long term sales funnel, for literally pennies on the dollar! And created a social media, positive word of mouth and mouse tsunami!Right?
My friend, this is ‘how’, some extremely savvy, small business owners, and or start up entrepreneurs, manage to convert, shaky, and outrageously expensive,conventional advertising campaigns, into some long term, mega money makers! And how you can too! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
