How Savvy Small Business Owners Compete Even With Really Tiny Ad Budgets!Part Two
So as you recall from part one of this ongoing series, there simply is no shortage, (not in the for see able) future anyway, of severely cash strapped, and or resourced challenged, small business owners, service providers and or start up entrepreneurs, correct?
In fact, it’s almost a given isn’t it, most small business owners, are a little short of readily available cash, or credit, right?
Thank goodness, the really good news is, just because you don’t currently have access to fortune 100-500, corporate style backing.
You can, with a few battlefield tested marketing adjusts, make your extremely limited ad budget, maximize your long term profit potential.
Does this sound like something, you’d at least like to know and hear more of? Great, because you’re definitely in the right place.
So What’s The Proven Secret To Some Extremely Savvy Small Business Owners Successfully Competing Even Though They Initially Start Out With Really Tiny Ad Budgets?
Sometimes, it’s more a case, of another extremely marketing savvy entrepreneur, leveraging the situation.
For ex; remember in part one, an extremely marketing savvy catering business, who was aggressively looking for some proven, low cost ways of boosting their private label retail sales.
They started providing, some other well selected, local –small business owners and or service providers,free samples of their extremely great tasting gourmet coffee(s), exotic teas and or lemonade etc.
And by providing these well established local businesses with free samples, (on either) a weekly and or bi-weekly basis. Two really important things constantly happen, which ultimately lead to some really big (profitable) things constantly happening.
Savvy Entrepreneurs Constantly Look For Inexpensive Ways To Strategically Get The Word Out! (And You Should Too!)
First off, the owners of the business, are constantly exposed to great tasting gourmet beverages correct? And of course, so are there extremely valued employees and or associates etc.
And the -ever growing- positive word of mouth and mouse , social media grapevine, continually grows from there.
Case in point, as previously mentioned in part one, clearly, some of these businesses will be located where the winter days can be brutally cold. That being the case, the caterer could inexpensively test, sending an associate, to serve free coffee, tea and or cocoa, to both your extremely valued customers and employees.
And if the ploy is positively received, why not make it a mainstay, (during the winter and (summer), where you and or one of your associates, serves coffee/tea and or hot cocoa, once a month, on “Bring a friend day!”
You know your customers and potential first time customers will definitely appreciate the gesture, right?
Here’s Where Your Highly Developed Entrepreneurial Skills Can Definitely Serve You Well!
Here’s the very next leg or two, of your potential marketing arsenal drops. Every customer, who (either) has their own small business and or service, who would like to-both- sample your gourmet beverages, and share them with their employees, customers, neighbors,friends & family members etc.
They can be put directly in touch with you, via your associate and the necessary details can quickly be hashed out.
Plus, if the original vendors you initially started with, would like to arrange for you to send some of their best VIP, long term repeat customers, a free 5 or 10 LB bag of one of your gourmet beverages, as a free “Thank You” for doing business with us gift, valued at X!
You’ll gladly do that too, (notice you will) have collected another potential customers, all important contact information.Which will only continue priming the, positive social media buzz, in your favor. Don’t you agree?
Ever Notice How Some Of Your Very Best Small Business Marketing Strategies Are Really All About Effective Power Networking?
Just aggressively marketing and or promoting your business using the previously outlined networking approach, clearly beats, the outrageously expensive alternative, does it not? Which is constantly paying for, some dismally performing, TV, radio and or newspaper ads, which (unfortunately), no one barely remembers, less than 30 minutes after they were initially run.
Meanwhile, your money is still gone. On the other hand, suppose you decide to supply a local small business owner, and or service provider, with weekly free samples, of ten pound bags of gourmet coffee,tea or cocoa, in the winter time, and ice cold lemonade or tea in the summer time.
And as a direct result, at least ten of, (or X ) number of their employees, would like to routinely send them as gifts, to their closest friends, in laws,associates and or relatives, during the holiday season!Plus, regularly purchase some for enjoyment at home as well.
(Are you starting to smell the long term profit potential possibilities yet? )
Really Effective Lead Generation Strategies Are Your Gate Way To Greater And Greater Marketing Possibilities And Or Opportunities!
And are you finally starting to see and -hopefully- appreciate, how you can -relatively-, inexpensively, build a long term, repeat sales funnel, for literally pennies on the dollar?
And how some extremely marketing savvy small business owners, are still able to successfully compete, even though, they may have initially started out, with some extremely tiny ad budgets! Say yes!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media platforms or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
