How Savvy Small Business Owners Compete Even With Really Tiny Ad Budgets!Part Three
So did you happen to notice, in the first two installments of this ongoing series, the primary methods and strategies, for most semi cash strapped small business owners, service providers, and or start up entrepreneurs etc.
Revolved around some battlefield tested ways, of them strategically lowering the cost, to consistently generate, their critically important, initial first time customer, patient and or client.Did you happen to notice that?
But as you know all too well, the bulk of your long term gross profits, (at least 80%) or more, will definitely be produced and maintained, on the back end sales funnel, of your business/service, correct? Absolutely.
This is why, the vast majority of the remainder of this post, will focus heavily on, helping you finally discover, and maximize, the currently untapped, hidden long term profit potential marketing opportunities,which are waiting to happen.Sound good?
So Whose Convinced You Your Semi Cash Strapped Small Business Can’t Effectively Compete? (Even If You’re You’re Initially Starting Out With An Extremely Tiny Ad Budget!)
For this third installment, (how about) interjecting, a real life case study example, (which in reality), is still unfolding. Would that not be interesting? So in other words, let’s use a real world example, (out of my current) potential prospects database,in order to -hopefully- demonstrate to you, some of the -real world-, currently untapped marketing possibilities.
Which are always, just below the surface, waiting to be discovered and implemented, (either by you), and or your major competitors.
So here’s how this particular situation, initially unfolded. I recently received this unsolicited email message, from a guy named Trent, whose company provides expert, SEO (Search Engine Optimization) and quality back linking services to online marketers and or service providers.Just like you and I.
(Important note: You definitely should know and understand, I -along with many other online marketers, (who are) a whole lot more successful, frequently am contacted, -via – unsolicited email messages, about various potential marketing arrangements!Just like the one you’re about to read about!)
(Please see his initial email & follow up messages to me, just below.)
How Savvy Small Business Owners Compete Even With Really Tiny Ad Budgets!Part Three
Being An Extremely Savvy Entrepreneur Doesn’t Mean You Automatically Have To Invest Your Hard Earned Money!
So as you can see, this particular service, is looking for some fairly inexpensive ways, of buying back linking to their site, while simultaneously, getting directly in front of their primary target audience. And they’re willing to invest their hard earned money to do so.
So it’s safe to conclude, their long term sales funnel, most definitely,has some some form of back end generated income, and or continuous revenue streams.
The next email message you see (just below), was Trent’s follow up (return) email message to me, after I initially replied back to his very first email message.(This isn’t too confusing, right?)
How Savvy Small Business Owners Compete Even With Really Tiny Ad Budgets!Part Three
Make Darn Sure Your Entrepreneurial Skills Don’t Lay Dormant!
Now (long term), irregardless of the outcome of our exchange, (let’s you and I), focus on the extremely big marketing picture, of possible, mutually beneficial outcomes.
For just a moment, put yourself in the place, of this SEO firm. Who as you can clearly see from their email messages, is not only interested in securing guest posts on blogs they feel will eventually be profitable for and to them and their ever growing client base.
They are more than willing, to pay some type of promotional fee, in order to do so. First off, for several critically important reasons, which aren’t being readily exposed here, it’s basically not in my long term -best- interest, to accept such a potential arrangement from them, the way they’re currently proposing it.
However,with just a little strategic tweaking and slight adjustment(s), on their part.It’s definitely a conversation worth having.
Your Semi Cash Strapped Small Business And Or Service Has Far More Less Obvious Ways To Expand Even If You’re Initially Starting Out With An Extremely Tiny Ad Budget!
See ‘how’ you honestly feel, about the following, real world counter marketing proposal, I recently made to them.
I’m sharing my -real life- counter proposal with you, for three primary reasons:
1.) Potential primary reason # one: Even if they choose, (for whatever) reasons, not to accept my counter proposal offer.You, (if you happen to) be an expert in providing SEO and or page ranking related services.
Including, social media marketing expertise,might be sincerely interested in exploring the untapped marketing possibilities.(If so, don’t hesitate to contact me via my blogs contact page asap.
2.) Potential primary reason # two: Next, if they (or you!) are sincerely interesting in exploring my counter proposals, it would make an outstanding case study style testimonial, to add to your marketing arsenal. Don’t you agree?
3.) Potential primary reason # three: And finally, perhaps you currently know of a reputable company, which provides expert SEO, and or the various related services, which may sincerely interested in in exploring the untapped marketing possibilities.
You Do Realize You Literally Have More Untapped Lead Generation Opportunities Than You Can Possibly Ever Handle! (Right?)
First of all, (you should) know and realize,anytime a reputable company, which provides SEO and or the other closely related services, offers X to -in essence-, to purchase a do-follow back link from you, by posting their (and or) their clients content on your post.
Strictly from a long term, SEO benefit point of view, they are far more likely, to be after posting, a gazillion paid-link building blog post, on lots of different sites.
As opposed to, simply paying you and I multiple times, for posting on only one site.
This being the case.Here’s what I tentatively, initially counter proposed instead.Rather than have them invest their hard earned money, attempting to purchase a back link guest post on my blog.
Why not perform their ongoing services on my blog? In other words, demonstrate their expertise on getting my blog posts ranking higher in the major search engines.Especially Google.
And in exchange for them doing so. They can get free 300 x 350 banner space on my blogs home (index page), plus I’ll gladly list,(link) to them on my blogs ‘recommended resource’ page.
For as long they perform their services.How’s this mutually beneficial arrangement sound to you so far? And remember, this exact same, (slightly modified), overall marketing concept, would also apply to you performing your social media marketing expertise as well.
Your Semi Cash Small Business And Or Service Has For More Untapped Marketing Options Than You Dare Give It Credit For!
It goes without saying, (I’ll be) more than happy to provide them (or you!) with -either a written and video testimonial, if need be. Plus, think about the potential, lifetime customer value metric, you or they, will be systematically putting in place, by this simple, mutually beneficial arrangement.
They (or you!), get to keep, 100% of both the front and back end generated profits, from the repeat customers, their referrals, and their positive word of mouth and mouth buzz, they generate for, as long as they remain an active customer.
And remember, all this additional,potential long term, back end generated income, would come about, simply because, as they (or you!) apply your proven SEO expertise, and help my blog posts steadily rise in the major search engines, for my various, chosen keywords and or long tail keyword phrases etc.
Savvy Entrepreneurs Constantly Plant Seeds In Order To Grow Mighty Acorns! (You Definitely Should Too!)
The non affiliate banner link they have on my site, and their listing on my ‘recommended resource’ page, also gets, 24/7 constant exposure to brand new eyeballs as well!
Are you finally starting to see, ‘how’ your semi cash strapped small business and or service, can definitely compete, even though you may initially be starting off, with an extremely tiny ad budget! Say yes!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
