How Savvy Entrepreneurs Routinely Cash In On The Back End Of Their Businesses!
(And How You Can Too!)
Wanna know one of the best well kept marketing secrets, most extremely savvy entrepreneurs know, but rarely publicly acknowledge?
By in large, the vast majority of their long term gross profits, primarily come about, because of the back end components of their businesses
and or services. Huh?
Meaning, they don’t typically earn the vast majority of their money, from the initial front end of their sales funnel.(And in all likelihood, neither will you!)
In fact, because some extremely marketing savvy entrepreneurs, know their ideal customers/clients total lifetime value almost to the penny.
They are more than happy, to allow a percentage of their top affiliates,( and or top joint venture partners) to earn 80-100% of the gross front end profits, on some of their most popular, lower end digital or physical products.
This way they can routinely pocket 100% of the thousands of dollars in (long term) gross sales profits, a certain percentage of those first time customers/clients will ultimately spend with them over time.
The remainder of this post, will detail and uncover, at least three types of potential back end profit generating strategies and or tactics.
Which are currently available to savvy information marketers like you and I.Are you ready?
So How Do Some Extremely Savvy Entrepreneurs Cash In On The Extremely Lucrative Back End Of Their Businesses!
(And How Can You Consistently Do It Too!)
For this particular example, let’s turn to the extremely lucrative, “Nothing Down” Real Estate- ‘how to’ information marketing Industry.
Turn on your TV on any given night/early morning, typically between the hours of 1 am -5 am.
And you’ll typically find several types of “how to” make money marketers, promoting any and everything, from “Riches On The Internet” to “how to” get filthy rich, investing in real estate, using little or none of your own money courses/programs etc.
And over the years, you’ve no doubt, seen more than your share of these type of, 30 -60 minute promotional shows, (more affectionately) referred to as info-mercials, correct?
How To Information Products And Or Services Is Simply An Evergreen Cottage Industry!
And lately, one of the newest kids on the block,(although he’s literally been around for years now), is a guy named Dean Grazios.(Ever heard of him?)
And Dean is now the king of the proverbial, real estate “how to” make a fortune investing in various types of real estate properties, educational marketers.
So let’s see “how” Dean and his super savvy marketing team, routinely make a ton of money, by maximizing the long term profit potential, generated by the back end of his info businesses sales funnel empire.
Lead Generation Is An Incredibly Lucrative Business!
And one of the really effective lead generation strategies Dean recently used (a while back), to grow both his prospect and future customer list.
Was by offering the first 100,000, (or X number of) callers to his exclusive toll free 800 number, to get a hard copy of his latest book, just for the cost of shipping and handling.
(Sounds a lot like the same type of successful promotion, Internet marketing guru Russell Brunson used recently, to promote one of his hard cover books on (what else?), Internet marketing.
)
Have You Noticed How Important List Building 101 Is To Your Long Term Online Success?
Anyway, right out of the gate, Dean is strategically building (yet another) highly responsive targeted list of prospects, is he not?
Now, without focusing on whether or not the information contained in his book(s), will or will not, actually help the readers make a fortune by investing in real estate of some kind.
(I think you probably already know the answer for the vast majority of readers! Correct?)
Instead, let’s focus on at least three forms of successful back end marketing,and not just from Deans companies point of view.
Ever Notice How Some Of The Simplest Marketing Tips Can Often To Lead To The Biggest Pay Days!
1.) Potential back end marketing opportunity # one: First, think about the company that provides the toll free numbers.(Or that could be strategically providing them.)
After they look over Dean, (or savvy marketing company X’s) ultimate conversion and gross profit margin numbers.
They may decide, to waive their initial fee they charge Dean to access their toll free lines. Say what?
And instead, opt to receive joint custody of the 100,000 targeted leads Deans promotional efforts will ultimately yield.
And they’ll basically generate their income in at least three additional ways.(First.) They’ll enthusiastically joint venture their 100,000 targeted leads, to other non directly competing vendors who market reputable products and services, to the exact same group of individuals.
And they’ll do it for anywhere from 25-50% of the gross front or back end profits!
Look For The Myriad Of Untapped Non Traditional Opportunities To Monetize Your Best Marketing Efforts!
(Second.) Next, they’ll also quickly turn their 100,000 plus leads over to a reputable list broker or two,and rent their list out, at 10 -50 cents per name.
But only if the purchasers rent a minimum of 5,000 (or X number of) names. (Third.) They’ll start consulting other start up providers of toll free numbers services,on how to consistently create the same type of multi profit centers!
(See how they’re earning additional forms of passive back end income, aside from merely charging a monthly fee for their toll free lines.) And or any other type of commodity types of assets.
Your Small Business Is The Acorn Of Untapped Marketing Possibilities.
2.) Potential back end marketing opportunity # two: Now getting back to Deans additional back end producing, income streams.
Remember, potential prospects call in to Deans marketing departments toll free 800 number, and order his book.
And just pay for the shipping and handling, which means, they readily provide (both) their credit card number and a physical mailing address!Correct?
So Deans extremely savvy marketing team will A/B split test, four different affiliate type offers, by mailing each group of 25,000 prospects, various market tested offers and track the conversion rates of each very carefully.
And eventually rolling the winning offer out to all of his future call in prospects.Can see and appreciate, the long term profit potential, in him or your doing so? Say yes!
As You Start To Become More And More Marketing Savvy!((More And More Previously Untapped Marketing Opportunities Start To Present Themselves!)
3.) Potential back end marketing opportunity # three: And of course when the prospects call into the toll free number, to order Deans book, they will be offered one of Deans best, low end upsell offers, to help Dean offset some of his ongoing advertising/marketing cost.
And if Dean can average (just) 25% of those 100,000 call ins, taking advantage of one of his companies best, market tested, low front end upsell offers.
That means 25,000 call ins, have spent money with his company!So ladies & gentlemen, are you starting to fully appreciate.
How and why, some of today’s savviest entrepreneurs, work diligently on maximizing the profits of their businesses back end sales funnels! And why you and I definitely should be doing it too!Great!
Stop Neglecting The Potential Untapped Back End Income Producing Component Of Your Business And Or Services!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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