How Savvy Entrepreneurs Help Struggling Entrepreneurs Become Profitable!Part Two
So as you previously discovered in part one of this ongoing series, (fortunately) there are some extremely savvy entrepreneurs, find it extremely advantageous to help other struggling (resourced challenged ) entrepreneurs, become more successful.
In fact, this is the ideal situation, (believe it or not!)to (at least) attempt to form some type of strategic alliance and or mutually beneficial cross promotional arrangements.
And thank goodness there are potentially, a gazillion (and one) potential ways, for you and I, to structure joint venture (JV) partnership arrangements. So everyone involved receives some type of positive benefits.
So How Do Extremely Successful Entrepreneurs Help Struggling Resourced Challenged Entrepreneurs Become More Successful?
Switching gears for just a second, will (hopefully) expand your marketing vision, so you begin to systematically see and appreciate, all the untapped marketing possibilities and or opportunities, which have yet to be explored.
Let’s suppose you currently run, an extremely popular, (single location) bakery.And it’s located in a popular, upscale strip mall, where lots of customers frequent -every day-, especially the local women in the immediate area, who live and work within a five mile radius.
And also located within this same five mile radius, is an extremely popular, local jewelry retailer, who caters to and strategically targets, the higher income earning women in the immediate, because these women (and both) their personal and professional inner circles, represent their ideal target customers.
And their ideal female customer, currently has a total lifetime customer value metric of $8,000 -$12,000 dollars, over the next five to seven years.
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Case in point; let’s say you currently sell an extremely popular gourmet tasting coffee and an equally great tasting exotic lemonade during the brutally hot summer months.
And of course, your mouth watering, gourmet donuts, bagels and pastries, are constantly generating, some bankable, positive word of mouth and mouse buzz.
Which means, your customers love sharing pictures and tweets, all over social media.This is the primary reason why, the extremely marketing savvy jeweler, is eager to hear and seriously consider, your potential strategic alliance arrangement proposal.
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For ex; since the jeweler has (two potential) long term benefits, which help stack the deck in their favor.
1.) Potential long term benefit from # one: Their jewelry typically has retail market up margins, of 300- 600%!
2.) Potential long term benefit from # two: And their ideal female customer has a total lifetime value metric, of somewhere between $8,000 – $12,000 dollars, over the next five to seven years.
This being the case, it’s no wonder why, the jeweler, is more than eager, to lend so of their financial muscle, to help the bakery generate even more first time and repeat customers, especially of the female persuasion. 😎
Here’s how, the jeweler will invest (on a gradually) increasing sliding scale, anywhere from $300 -$500 dollars per month, in the bakeries, positive word of mouth & mouse marketing plan.
Because on average, the jewelers outrageously expensive, lead generating newspaper, local TV and or radio ad campaigns, typically cost about the same, in order to generate each semi qualified lead.
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Here’s just a sample, of how the astute bakery owner and their employees, will strategically use this monthly infusion of cash.
Whenever, an extremely well dressed (female customer) spends at least $10 dollars, the owner(s) will offer her, a choice of a free large cup of coffee,cocoa, lemonade and or tea.
This way, when they get back to their own business, job and or personal inner circle, you know they’ll make everyone around them aware of their good fortune, right? 😎
And whenever those happen to notice, what type of foreign car and or luxury car these ladies drove up in, when these ladies order a dozen donuts and or bagels, the bakery owners or staff, will offer them a second dozen, at the bakeries actual cost.
Again, you know what will happen, when these ladies return to their immediate circle of influence, correct?
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And on (both) Valentines & Mothers Day, the bakery will have free drawing for 24 hours, where one extremely lucky lady, wins a dozen gourmet pastries, bagels and donuts & five free large beverages of their choice.
An X dollar value BTW. The only stipulation being, customer picks it up and has 48 hours to do so, otherwise they automatically forfeit their 1st grand prize, to the next runner up.
And (on both) Mothers & Valentines Day,the bakery will also give the first ten female customers, their choice, of a free large beverage of their choice, plus they can purchase any one pastry item of their choice, for just .50 cents!
Of course the jeweler, who in reality, is the one behind the scenes, financing these marketing strategies, with their monthly investment of X.
They’re not doing this for philanthropy sake, right? 😎 You’ll discover the real method to their (marketing) madness in part three, okay?
For now, are you (at least) starting to appreciate, how some extremely savvy entrepreneurs, are able to help other semi resourced challenged entrepreneurs, become more and more successful? Say yes! 😎
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
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And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
