How Savvy Entrepreneurs Drastically Reduce Overhead So They Can Prosper! Part Two

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How Savvy Entrepreneurs Drastically Reduce Overhead So They Can Prosper! Part Two

As you previously discovered in part one of this ongoing series, sadly, there are quite a few, extremely dedicated, and savvy entrepreneurs, for any number of reasons, simply are not going to make it long term, correct?

But as you continuously boil down the major reasons why, they simply had or have, far more upfront, out of control overhead expenses, then they have incoming revenue to cover it, right?

There’s no need to get overly clever or too fancy here. Would you not agree? You continuously invest a dollar of your extremely hard earned money,trying to run and or maintain your business/service, yet only recoup 88 cents or less, and guess what?

Unless, or until, you develop a proven, and reliable back end income generating revenue stream or two,to offset your ongoing expenses, your entrepreneurial endeavor is simply upside down. Meaning, there are simply too many profit leaks in your operation, to sustain itself.

And therefore sadly, it’s only a matter of time, before it no longer makes economic sense to try and keep it afloat! Sound all too horrifyingly familiar? Of course you must realize, it has certainly does not have to be this way, correct?

If Some Extremely Savvy Entrepreneurs Can Dramatically Reduce Their Overhead And Still Manage To Prosper! (Why Can’t You?)

Quickly picking up where part ones theme officially ended. So here’s your all too typical, DVD retailer, up and until about ten years ago.

They were renting/leasing extremely expensive commercial retail spaces, and paying employees, workers comp, ever increasing employee benefits, and constantly rising salaries in order to maintain their competitive edge in their fiercely competitive market place, right?

Plus they’ve also got to maintain, a well balanced mix, of the latest most popular DVD’s, which their local customer base expects, otherwise they quickly find their local market share steadily declining.

Plus, let’s be brutally honest here! No matter what type of fancy, and outrageously expensive security surveillance systems they put in place.

They will still experience a certain amount of inventory shrinkage, (aka), employee as well as customer theft, they have to figure into their ongoing expenses/overhead, correct? 

This Is Where Your Highly Developed Entrepreneurial Skills Will Really Let Your Business And Or Service Shine!

Throw in the occasional late truck, or run on the most popular DVD’s, and ever increasing inventory costs,increases in monthly leases, and guess what? You’ve just lined up the dominoes, so these cost conscious entrepreneurs, are constantly on the look out, for any proven ways/strategies, for dramatically lowering their upfront out of pocket cost.

For sure, right? Now then, contrast all of that, with the extremely timely emergence of “Red Box.” First of all, you no longer need to lease and or rent, outrageously expensive commercial spaces right? Just think what saving anywhere, from $5,500 -$7,500 dollars per month will due to drastically improving your bottom line.

Over just three years,a savings of $5,500 dollars per month equals $198,000 dollars. (36 months x $5,500 dollars savings per month = $198,000 dollars.)

Now you add in no more employees to constantly hire, full or part time, and or managers or assistant store managers ongoing salaries or hourly wages, plus benefits to pay.

And it’s starting to become rather obvious, why the “Red Box” approach to the modern way of physically renting DVD’s, is the much more preferred method, right?

As Your Cash Conscious Small Business Becomes More Skillful At Lowering Your Ongoing Costs! (You Can Still Gross The Exact Same Amount Of Annual Income Yet Still Be Incredibly Profitable!)

Let’s see what type of astute marketer you really are, shall we?  Mind you, this next market tested,potential bank account filling strategy you are about to be exposed to, is more a matter of you particular perspective.

But either way, the strategy you’re about to be exposed to, is constantly implemented all the time. And it never, ever goes out of style.

In fact, when you boil it all down to it’s most basic proven elements, it’s nothing more than a glorified joint venture (JV) type of marketing arrangement.

Because both participants make out, far better than they previously did, without becoming involved with each other.Which will probably be the case for you as well.

Savvy Entrepreneurs Constantly Look For Some Proven Low Cost Ways Of Lowering Their Costs While Simultaneously Helping Non Directly Competing Vendors!

Case in point; let’s suppose you currently implement, the following online marketing strategies, but unlike the extremely popular gurus and guruettes, who you originally learned these strategies from, your overall results have been less than stellar.

That all too common outcome definitely sounds familiar right? You’ve tried rather pricey banner ads, solo ads, email messages swaps, and you’ve attempted (both) PPC (Pay Per Click, and not necessarily inexpensive PPV (Pay Per View) video ads etc.

And when you add it all up, you’re investing a mini fortune, trying to advertise, promote your way to success, right?

But what if there were a few proven marketing strategies, when just like the move to the “Red Box” approach, vendors could suddenly, dramatically lower their upfront out of pocket cost, yet still maintain, and or increase their gross front and back end profits.

You’d definitely want to know about them, correct? (Important point: The primary reason this particular video, about ‘how’ Google works was selected, is to hopefully demonstrate to you, how viral marketing concepts often seem to work.)

Isn’t It Great Savvy Small Business Owners And Or Service Providers Have A Lot More Marketing Flexibility!

Now see if the following true life JV type of marketing arrangements, make economic sense to you as well. Recently, while listening to the replay of a private webinar replay.

And incredibly high profile, online marketer, who currently runs a seven figure a year, direct sales, coaching, consulting, mentoring and affiliate marketing division of her business.

Shared this really cool marketing tid bit. Her paid email service provider of choice, enthusiastically grand fathered, (froze) her monthly service fee, in at the lowest amount they currently charge their customers.

So no matter how large her opt in email list continuously grows, and it’s already in the thousands, she will still pay the entry level, monthly service charge!

Now that’s a pretty sweet arrangement, don’t you agree? So what gives? Why in the world, would an extremely reputable, state of the art, paid email service provider,with plenty of business owner experience, enthusiastically agree to such an arrangement?

Under The Right Circumstances Small Business Can Definitely Equal Big Opportunities!

The primary reason is very simple actually. This astute, extremely successful online marketer, is one of their top affiliates! She aggressively, and gladly promotes, recommends and constantly refers their service, to her extremely large, (and constantly) growing, on and offline audience!

In her blog posts, podcasts, videos, follow up email campaigns, by linking to them in her free downloadable special reports etc.

And as you might suspect, a certain percentage of these constant exposures, ultimately result in the vendor inexpensively generating some brand new first time customers, 50% of whom, remain so for at least 36 months (three years.)

You do the math. Is the total lifetime customer value metric of these brand new, first time customers, worth locking in a key and highly influential online marketers monthly service fee, so the vendor can dramatically lower their traditional lead generating expenses?

You got that right. And that’s how some extremely savvy entrepreneurs, (who are certainly no smarter than you!), are consistently able to lower their upfront cost, and still manage to prosper! And how you can too! Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share on your favorite social media or tweet this.Thanks!

And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!

Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.