Sales And Promotion: How To Keep Your Best Customers Completely Satisfied And Wanting More!Part Three
You don’t still have any lingering doubts, (do you) as to “how” the right market tested sales and promotion techniques and strategies can get and definitely will keep your absolute best customers (and or clients) coming back for more, do you?
Hopefully, the first two installments of this ongoing series, has completely opened your eyes to some of the many, countless, non traditional ways of effectively growing your business and or service.
Especially if you don’t have deep fortune 500 corporate pockets! In part three you’ll discover a couple of more non traditional ways of positively getting the word out.
And how a local Mom & Pop style family restaurant can strategically use one of their best under utilized assets, (that being) local Moms and Grand Mothers, to enthusiastically spread the word high and low!
And enjoy significant increases in their return customer base, as these Moms and Grand Moms gladly do so!
So What Type Of Low Cost High Powered Sales And Promotion Techniques Keeps Your Best Customers Completely Satisfied And Coming Back For More?
Another incredibly simple way for this local Mom & Pop style family restaurant, to keep these Moms & Grand Moms constantly coming back, is by enlisting the help of some other local business owners, that may need the exact same potential customers, but for completely different reasons!
In others words, they could find some local non competing business owners (and or) service providers and approach them about financing certain promotions. In exchange for consistently getting exposed to some potential first time customers and or clients, for literally pennies on the dollar.
For ex: Find a reputable, local (small business) photography (family portrait) style business owner and ask “if” they’d like to discover a proven way of consistently generating some brand new, potential first time customers for a fraction of their typical (upfront) out of pocket cost!
And remember, more than likely, the portrait studio owners aren’t exactly expert marketers (just yet!)
So it’ very possible,they not only haven’t figured out “how to” consistently do that type of thing, but even (on the off chance) that they’re not interested!
Their cross town competitors, (that BTW) just advertised another price cut on comparable services, they probably are! 
)
Ever Notice How Some Of Your Very Best Sales And Promotion Techniques Don’t Just Benefit You!
Let’s say (especially during the hot summer months), both Thursday mid day & Thursday evenings are traditionally slow!Propose an arrangement with the portrait studio where every female 18 & over, but especially Moms with (either) her husband and or significant other and the kids etc.
And the Grand Mothers, that happen to show up on Thursday, they automatically get a VIP new customer only, 25% off your family portrait discount coupon, courtesy of, whatever the name of the local portrait studio is.
Just be sure you/they give it a perceived value of X! So they can place some sort of numerical value to it!
And of course, both the portrait studio owner(s) and all of their paid or volunteer staff, automatically get special super discounted VIP “Platinum Plans” as previously discussed in part one!
Which means, they pay (say) just $17.95 the very first year, where as the Moms & Grand Mothers (you recall) paid $25 dollars the very first year, then just $17.95 to renew every year thereafter!
And the portrait studio owner(s) and staff pays just $12.95 every year thereafter!Plus, every female 18 and over, that brings any adult 18 and over with them to your restaurant, on your designated slow days, (no matter which particular days they are!)
Your Sales And Promotion Campaigns Probably Has Way More Money Making Potential Than You Actually Give Them Credit For!
They automatically get to reach into your “local participating vendors grab bag!” Where they might win stuff like, a “free” and or greatly discounted day at the spa!(An $87 dollar and or X dollar value!)
A $50 or $100 dollar gas card! Or a $25 dollar gift certificate to, you name it! Or “free” (and or) greatly reduced flowers delivered (either) to their home and or place of business, their choice!
Courtesy of some local participating florist! And every now and then, your restaurant will also include some “Congratulations! Your entire meal (which also includes at least one adult guest 18 and over!) is “free!” VIP coupons!
Otherwise, it will be the usual 10-50% off variety!Courtesy of the restaurant!And again, it doesn’t matter if the female is a Mom and or Grand Mom or not!
As long as she’s 18 and over and brought at least one other adult 18 and over, with them to your restaurant on one of your slowest designated days!
They get to reach into your “local vendors grab bag!” And not to worry! Your female customers are sharp!
They’ll quickly put two & two together and realize, “why” it not only makes sense to eat at your restaurant on a certain day and or days! But it also makes sense to bring someone over 18 with them, when they decide to do so!
In part four, you’ll discover a few brand dead simple variations to these “battlefield tested” strategies!
But for now, hopefully you can appreciate “how” to use these non traditional sales and promotion strategies, to positively get the word out! Correct? Good!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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