How well is your sales funnel template working?
(And Still Out Promote Your Major Competitors For Pennies On The Dollar!)
As you recall from the previous post on strategically using non traditional sales funnel templates to create massive (long term) customer loyalty for pennies on the dollar.
The example used for this particular marketing demonstration was a struggling Kmart store.(Or major retailer X.)
Of course it goes without saying, these low cost, high powered, battlefield tested marketing strategies work (irregardless) of your particular market niche.
As you’ll soon discover.
The Typical Small Business Owner Has A Sales Funnel Template That Merely Scratches The Surfaces Of It’s Full Long Term Profit Potential!
Have you noticed how your typical cash starved small business owner and or service provider (constantly) struggles to find (extremely) expensive, new first time customers and or clients (instead) of strategically maximizing the long term profits, by generating repeat sales from their current customer base?
This in and of itself, is one of the main reasons, so many start up companies ultimately fail. Because they constantly pay retail for brand new first time customers and or clients.
And statistics have shown (time and time) again this approach will cost the typical small business owner or service provider, up to a whopping 500% more in upfront out pocket expenses. Ouch.
Instead the savvy small business owners and or service providers (such as yourself),should strategically maximize the long term “lifetime customer value” of their best customers and or clients.
By marketing to them in a way which creates massive (long term) repeat customer value. Thereby dramatically lowering their overall cost of doing business.
Introducing Five More Incredibly Simply Ways To Generate Massive Long Term Customer Loyalty For A Fraction Of The Traditional Cost!
Back to our Kmart example. In case you hadn’t noticed, there is an absolute ton of untapped long term profit potential in ethically bribing your best long term customers and or clients, by rewarding and stimulating your repeat customers.Huh?
With that said. Let’s take a look at five more non techie marketing strategies Kmart (or you) might use to create massive long term customer loyalty for a fraction of the traditional costs.
Just to clear up any misconceptions you may have or in case you’re still wondering.
If Kmart is supposedly struggling financially (and they are.) How are they supposed to spend all this additional money on all of these marketing goodies, if their advertising dollars are supposedly so limited? Great question.
Well, instead of them spending (more like) wasting their traditional $25-$50K per month on a combination of local prime time radio, or local prime time TV & local full page, Sunday newspaper ads and or flyers or outrageously expensive, Sunday newspaper inserts etc.
Don’t Discount The Long Term Money Making Potential Of Having A Marketing Blueprint Template!
Instead, they’re going to strategically market to their current daily customer base and leverage (both) them and their immediate circle of influence, and generate an additional 50-75% long term gross profits.
Some of it will come (immediately) on the front end sales funnel. And and part of it will come from all the additional back end sales and profit, they create from now on.
1.) Additional strategy # one: This first battlefield tested strategy applies to the group of 100 women (over 18), that get the $100 dollar pair of (eye catching) diamond studded earrings.
They’ll also receive a special market tested business card that directs them to the cosmetic section of the store and with any purchase of $50 dollars or more, (or X ) amount of dollars they spend.
Meaning Kmart (or you) will need to inexpensively price test, in order to discover which price point consistently generates the biggest response.
Are You Starting To Appreciate The Important Of Having A Marketing Plan!
The first 100 ladies to do so (that day) will also receive a beautiful bracelet (free), valued at least $100 or X amount of dollars! Think about that for just a second. Thus far (just for being) in a certain group of 100 women entering the store that day, they received a pair of $175 dollar diamond studded earrings for free!
Plus, just for spending an additional $50 dollars (or X), they also received free of charge, a beautiful bracelet worth an additional $100 dollars to boot!
And when they give you a thumbs up on their Facebook page, Kmart will also throw in their choice of any sample 16 oz. bottle of perfume they prefer. Can you say positive word of mouth advertising buzz!
Most Struggling Small Business Owners Rarely If Ever Take Advantage Of The Positive Word Of Mouth Generated By Their Customers And Or Clients!
Needless to say, they’ll be the talk around the water cooler at work for the next few days! 😎 Don’t you agree? Plus Kmart has strategically leveraged their best customers immediate circle of influence, with no additional charge!
2.) Additional strategy # two: This next one is positively huge. So please pay close attention. Without knowing the exact figures, but it’s a good bet that (at least) 88% or more of their daily shoppers, drove to the store.
Yea and? Meaning- those automobiles at some point will definitely need (at least) two incredibly lucrative services.
A.) Potentially costly car repairs and general year round maintenance.
B.) And every registered vehicle definitely needs car Insurance of some kind, does it not? Yep! Can you joint venture with a national car insurer like Gieco or Progressive etc.You’d better believe it!
A Really Practical Small Business Marketing Plan Beats Having No Plan At All!
So Kmart strategically places (at least) ten or fifteen sales associates; two placed at the exit door and the rest of them diligently working the parking lot.
They place their best marketed tested flyer on car windshields promoting (what else) a free drawing. Two guaranteed winners every month will win a $1,000 dollar worth of gas cards.
Everybody else, (all the runners up) will win a special VIP discount coupon, that entitles them to 25% off any purchase in the automotive section, good for the next year.
3.) Additional strategy # three: Every guy (over 18) that spends at least $20 or X amount of dollars in the automotive section, automatically wins a special VIP coupon that entitles them to 25% off any purchase for the next six months from the hand stamped date.
Plus, any purchase over $50 dollars and they automatically get a chance to reach into Kmarts (or your) instant VIP customer grab bag. And they can win some totally cool instant prizes like; an Ipad or Iphone.
As Long As Your Marketing Sales Plan Follows The Proven Fundamentals You’ll Definitely Be Heading In The Right Direction!
A $50 or X dollar gas card, or twenty buffalo wings and one large 12 inch cheese pizza, and two large liter sodas, delivered to (either) their home, job and or place of business. (Preferably their job, so you generate a ton of positive word of mouth and mouse buzz.)
Plus, they’ll get a special VIP discount coupon that entitles them buy their next ten DVD’s for just $4.99 each, instead of the typical retail price of $22.99 each! Think they’ll mention this to any co-workers during break?
4.) Additional strategy # four: Any man (over 18) that enters the store with a woman that’s (either) their wife, sister, Mom, grandmother and or girl friend etc. Any time they spend at least $50 dollars or more.
Their wife, or female companion, or girl friend automatically gets their choice of a free 16 oz. sample bottle of perfume, plus a nice pair of women’s earrings (or a bracelet) their choice, and it’s valued at $50 dollars.
Consistently Implementing Successful Marketing Strategies And Or Tactics Actually Lowers Your Risk Of Being In Business!
5.) Additional strategy # five: Every adult over 18 that enters the store with kids under 12, for any purchase over $50 dollars or X, their kids (maximum) five kids under 12, they automatically win five DVD movie rentals for just .99 cents!
Plus mention this on Facebook and they automatically receive a special VIP customer discount card that entitles them to 20% off any purchase at the food court.
That’s how your sales funnel template creates massive customer loyalty for you.Any questions?
As always, if you got any value out this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
And help you grow your business by at least 25% in the next 90 days or less. It’s a $97 dollar value and it’s free!
nice and informative post. will have to bookmark this one. thank you
cedric recently posted…DJI Phantom 2 Vision Quadcopter with Integrated FPV Camera Review
Thanks for sharing your extremely kind words of encouragement Cedric!
That definitely means a lot and definitely appreciate it!
And hopefully the examples provided helped sparked a few
new creative ideas you use either or in the no so distant future!
Mark Newsome recently posted…Why Sometimes Real Opportunity Is Pleasantly Disguised As Just Plain Old Crazy!