Hopefully as you previously discoverd in part one of this ongoing series, there are no shortage, of market tested, retail selling tips, for you and I, to at least inexpensively test, correct?
And the best part is, (you and I), don’t have to be board certified marketing geniuses, in order for any number of combinations, of these market tested strategies to work.
Both in the short & long term.
Practically any and all positive gestures made towards your customers, patients and clients, will result in some bankable results of some kind.
The real key is, to identify, some of the most profitable marketing strategies and or tactics, which consistently yield the highest result, for the least amount, of upfront out of pocket cost.
Because consistently doing so, will most definitely put (you and I) on the road to long term profitability, so much faster. Don’t you agree?
So What Are These Battlefield Tested Retail Selling Tips You Can Practically Always Count On?
Quickly picking up where part one left off.As you recall, a major local appliance retailer, hosted their annual, two day extravaganza blow out sale. And there were (most definitely) plenty of sales and mega deals to be found, correct?
And just for the sake of example, let’s say on Saturday, initially 1,500 -locals- stormed the gates. And there were 750 men and 750 women doing their very best, to help stimulate the local economy, while simultaneously managing to secure some of the very best deals possible. 😎
For now, let’s continue to focus on these 750 women, who attended Saturday-s opening day event. The first 100 ladies, who spent at least $100 dollars, (or X) and joined the retailers opt in email/mobile marketing list.
Two things automatically happened:(Which will definitely cause an all out, positive word of mouth and mouse social media blitz!
1.) Potential first positive word of mouth and mouse generating benefit # one: Because they spent at least $100 dollars (or X), they are automatically offered, the chance (upsell offer) to purchase,a beautiful pair of diamond studded earrings, which normally retail for $400 dollars a pair, for just an additional $100 dollars a pair!
(Can you say instant social media avalanche! 😎 )
2.) Potential second positive word of mouth and mouse generating benefit #two: Next, they can also purchase, a beautiful diamond studded necklace, which normally retails for $500 dollars, for just an additional $100 dollars!(Or X.)
There Are More Proven Ways To Promote Your Business Online Using Offline Marketing Strategies And Or Tactics! (Then You May Initially Realize!)
And here’s the kicker, they are alerted, simply by returning for Sunday-s, 9am -10 pm final day event, and bringing a friend, whose at least 18 years of age or older.
Provided they’re on (at least) one of the jewelers VIP opt in email/mobile marketing list, they automatically get to enter a one time payment raffle, where they can pay just $200 dollars (or X), in order to purchase a diamond studded necklace, which normally retails for $3,500 dollars!
But if they don’t return with at least one friend, whose at least 18 years of age, and they still want to enter the raffle, they are free to do so.
But it will cost them $750 dollars to do so! 😎 (Translated: Bring at least one friend, (whose at least 18 years old), and be sure you’re on the jewelers VIP opt in email/mobile marketing list.
Extremely Savvy Entrepreneurs Are Constantly On The Look Out For Some Proven Retail Selling Tips!
Just to have a much closer look at the math. (To give you a much better feel, about some of (both) the front and back end gross profit potential available to you and or your major .
Let’s say, at least 375 women (who attend the first day),(or half of the original 750 women in attendance, decide to drag their closest girlfriend (sister) or sister in law back with them on day two, which is Sunday.
This means, there are now another 750 women, looking for the ultimate deals. And for the sake of space, let’s say the exact same scenario, plays out on the men-s side as well.
Since 375 of these ladies are new, they will be offered the chance, (as soon as) they enter the showroom, to join the jewelers opt in email list, for a chance to win a beautiful, diamond studded necklace, which normally retails for $2,500 dollars!
(Important note:And the drawing will be held at the end of the event. And the winner must be present, otherwise their forfeit their prize! 😎 )
Plus, they will automatically receive, an extremely time sensitive discount coupon, which entitles them to save 30% off their very next purchase.(Or two. 😎 )
Or they can save 60% off their next purchase, up to $1,000 dollars, provided they bring a friend with them, whose at least 18 years old.Or come alone and save just 15%. 😀
One Of The Very Best Ways To Promote Your Small Business Is By Compelling Some Of Your Very Best Customers And Clients To Do It For You!
Now remember, both the local jeweler, florist and any other extremely marketing savvy retailer, smart enough to help co-sponsor (finance) this annual two day event, behind the scenes.
It’s definitely in their best interest, to provide some cash, so the retail appliance dealer, (the main sponsor of the event), can help create and spark, some outrageously positive word of mouth and mouse buzz! 😎
So after Saturday-s opening day event, a percentage of those in attendance, will eagerly go back to their immediate circle of influence, and by a combination of text messages, pictures on Facebook and Instagram,Snapchat,tweets and or personal phone calls etc.
They will cause some of those they’re in contact with, to be so compelled and fueled by curiosity, to accompany them to day two! Don’t you agree?
Successfully Marketing Your Small Business Or Service Is A Series Of Mini Successes!
And those 375 ladies, who brought at least one friend back with them for Sunday-s finale. Guess what? The ladies who brought the most semi qualified guest back with her.Meaning; the guests who spent over X amount of money.
Two really cool things happen to and for her.
1.) First: They get an extremely time sensitive discount coupon, to purchase any one piece of jewelry, up to $1,000 dollars in value. They get to purchase it, for the jewelers actually cost.
Plus, they save 60% off their purchase of any of the retail appliance dealers gadgets, provided they also joined the appliance dealers op in email list as well.
2.) Second: And in addition, they automatically win $50 dollars worth of local grocery store gift certificates.
All in all, you can bet, these market tested retail selling tips, will either help you, and or your major competitors make more money fast. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
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Hi Mark,
Great post, Using existing customers or clients to do it for us sounds good strategy.
Very informative post, Thanks for sharing! 🙂
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Thanks for your awesome comment Adithya!
Hopefully, you’ve a few more proven ways,
to take your business and or service to very
next level or two!
Thanks so much for taking the time to stop by
and share you thoughts! I definitely appreciate it.
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