Retail Selling Tips: How Small Business Owners Become Big Business Owners!Part Two
(And How You And I Can Definitely Do It Too!)
So hopefully as you previously discovered in part one of this ongoing series, there really are, some brain dead simple, retail selling tips, you and I, can implement, to help take our business and or service, to the very next level, agreed?
And with a few simple tweaks here and there, a rather modestly performing business, can and most definitely will, be transformed, and be able to make it to the very next level or two, correct?
And these rather simple tweaks, literally require no more physical effort and typically, very little investment capital, in order to at least be initially tested, correct?
Part two will (hopefully) expose you to even more proven ways, to implement, some proven retail selling tips and or tactics. Sound good?
So How Can Some Rather Simple Retail Selling Tips Helps Cash Strapped Small Business Owners Eventually Become Major Players In Their Local Market Place!
Quickly picking up where part one left off. As you recall, a local printing business owner, and his soon to be potential partner,initially approached an up and coming local CPA firm owner.
And initially, the two basically bartered their services, in order to keep their front end costs of doing business down. So the CPA gladly provided, monthly CPA advice, in exchange for the printer, providing X amount in free and or at their actual hard cost in printing services.
Then eventually over time, both started strategically, cross promoting and or joint venturing with one another.
Effective Lead Generation Strategies Can Put Your Business On The Fast Track To Major Success!
For ex; initially the printer started strategically offering some of the major, first time commercial customers, free 90 minute Q & A, VIP coupons, for the CPA firms services, for at least 90 days, an X dollar value BTW.
Provided the commercial customers, would agree to purchase X amount of printing for at least 90 days.
And by the same token, the CPA firm, would very often, especially around the major holidays, such as Thanksgiving, Xmas & New years etc.
They would give some of their top, most lucrative repeat clients, extremely time sensitive discount coupons, where these vendors and or individuals, could save anywhere from 25-35%, off their first or second printing projects.
Both the extremely marketing savvy CPA firm, and the printing business owner(s) made out long term, from the repeat customers, their referrals and from their positive word of mouth and mouse buzz, these extremely satisfied customers consistently provided!(As you will too.)
Don’t Stifle Your Natural Creative Entrepreneurial Ideas By Being Way Too Traditional And Conventional In Your Thinking!
Case in point; after testing and tweaking several different marketing approaches and strategies etc.
And because the CPA’s ideal commercial customer, had a total lifetime customer value metric, of anywhere between $15,000 – $85,000 dollars each!
They decided to get even more creative with their marketing, so they initially tested,sponsoring free drawings, where the printer offered $500 -$1,000 dollars worth of free printing for one full year!
(Of course in reality, it’s the CPA -or law firm- whose footing the bill for this particular lead generating strategy.)
To the grand prize winners. And each month, the 1st,second and third grand prize winners would be announced, via the printers opt in email/mobile marketing list.
Meaning, only business owners and or service providers could enter the free drawing, and in order to do so, they had to be on the printers opt in email/mobile marketing list.
Your Creative Entrepreneurial Ideas Can Definitely Point You In The Direction Of The Lon Term Profits!
And the CPA,CFP or law firm, would also provide free, extremely time sensitive 60 & 90 minute, Q & A sessions, worth $350 – $535 dollars, as powerful free secondary or third prize bonuses.
Obviously, these extremely marketing savvy professionals fully realize, a certain percentage of these local business owners and or service providers, will convert into full paying customers and or clients.
And the other strategy these professionals will inexpensively test as well.Once a quarter (or more) if warranted, they will have the printer choose a few of their tops customers and the CPA, CFP or law firm, will donate free 60-90 minute Q & A sessions, and provide their best recommendations, strategies and suggestions etc.
And of course, the businesses they consult, are under no obligation to go any further, unless they decide to.And businesses which decide to go any further, these professionals will record and document their ongoing results, so they can use them as future -step by step- case studies, for future special reports, white papers, ebooks, recorded webinars,PDF’s and or slideshare presentations etc.
Are you starting to see and appreciate how, some proven retail selling tips, can and definitely will, help you and or your major competitors, increase your front and back end profits now! Say yes.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
