Retail Selling Tips: How Small Business Owners Become Big Business Owners!
(Even If They Initially Started Out A Little Resourced Challenged!)
So have you ever noticed, how some of the simplest, retail selling tips and or tactics, can eventually lead to some of the most profitable front and back end sales funnels?
Funny how things often seem to work out that way, is it not?
Even though tons of aspiring entrepreneurs, (especially) in the beginning phases of their struggling ventures, devote massive hours and resources to the success of their ventures.
And sadly far too many, ultimately whined up, (either) barely making a go of things, and or eventually throwing in the towel, because of a lack of reliable and or sustainable cash flow.
When, (truth told), if they had merely been or made aware of, some market tested, retail selling tips, they may have not only eventually turned the corner, bu actually built a thriving business and or service.
So Who Else Wants To Discover How Some Relatively Simple Retail Selling Tips And Or Tactics Help Resourced Challenged Small Business Owners Eventually Become Big Business Owners And Or Service Providers!
For ex; there’s the struggling, up and coming landscaper entrepreneur, who lands their first major client, in an upscale neighborhood.
And this particular client, turns out to be an incredibly successful, husband and wife, commercial real estate brokerage power couple. And they gross eight figures a year in combined income.
So after much negotiation, here’s how this once, struggling, brand new start up entrepreneur, rapidly grew his landscaping service, from one fairly old truck and two other crew members, to seventeen full time employees, including a full time secretary and full time bookkeeper.
Plus, himself and fourteen other full time crew members and a grand total of six slightly used trucks and equipment, in just over 26 months.
The husband, recognized a hard driving, up and coming entrepreneur in the making, when he saw one and decided it was in his best interest, to offer this aspiring entrepreneur, the following financial assistance.
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Basically the husband, who was a self made multi millionaire, many times over.He would initially invest $25,000 dollars into the business, to help the aspiring landscaper entrepreneur, purchase three more used vans, plus the additional equipment they would need, in order to land more and bigger commercial contracts.
And this additional financing, would also allow the landscaper to hire the additional full time workers he was surely going to need as well. However, the broker would retain the title to the trucks, as well as place liens on the equipment, until the landscaper, repaid the temporary loan balance in full.
And here’s the genius way, the broker allowed the landscaper to repay his debt. In short, the landscaper and crew, would agree to service the brokers primary home and several of his major commercial properties, at the landscapers current retail rates.
Until the entire debt was repaid. Then (and only then), would the titles to the vans be transferred to the landscaper and the liens be removed from the equipment, originally used to secure the loan.
And in order to be sure, the landscapers business kept steadily growing. Both the husband & wife, would provide testimonials for the landscaper, to help them land more upscale commercial clients!
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As another rather simple example, of how some basic, retail selling tips, can help a semi cash strapped small business owner and or service provider, become a major player.
Even if they don’t initially have all the cash necessary. Case in point; a local printing business owner, with a single location, partnered up, with another aspiring entrepreneur, who wanted to get into the printing business, but didn’t want to start from scratch, nor did he have a whole lot of liquid cash to initially invest into an existing business.
What he did bring to the table, besides his slightly used van, was a detailed understanding, of how to successfully market and or promote an existing business.
So here’s how these two decided to work together, for the mutual benefit of them both, and their ever growing customer base.
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Since the business now had use of a van, the new potential partner, suggested they start offering, delivery service, initially to their oldest, most reliable, commercial customers.For set monthly fee.
And during deliver, the potential partner, who drove or sometimes picked up the deliveries, he would provider the customers, with an extremely time sensitive, bounce back offer, discount coupon.
So any customer, who placed some type of order, before the coupon expired, they automatically saved enough, to make it worth their while, to place additional orders more often.
And the overall net result, of this one simple marketing strategy is, in just eleven months, of this potential partner to be, joining the printers business, their overall gross front end profits alone, were up an additional 27%!
Then they started systematically building their opt in email list, plus, they eventually worked out a barter arrangement, where an up and coming CPA, offered to provide them with free monthly tax consulting, in exchange for an equal amount of credits towards their monthly or quarterly printing costs.
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And eventually, the CPA firm became their resident (in house) tax consultant expert, for some of the printers major commercial clients.
And as the CPA’s firm grew, the CPA invested in a couple of slightly used, newer vans, to help the printer further grow their deliver side of the business. In a nutshell, this is just a small sample, of how some market tested, retail selling tips, helps resourced challenged small business owners, or service providers,and or start up entrepreneurs become major players. Any questions?
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Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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